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Published on Sep 5, 2013
Video by Tim Smith.
maiitude |mī ē toōd| ORIGIN [neologism]
1. A certain non-pejorative quality of flatness; the specific quiddity of flat objects.
2. The particular way that flat objects move, particularly their tendency to jump.
3. Signifier-signified hyper-aggregation; the relation to the text or images on one side of a page to the text or images on the reverse. 3a. The piece of paper behaves like its text (or doesn't): 'at' is incredibly easy to spot. It's just always there. 'tall' isn't. 'attractive' is, 'avoid' does. 3b. The 'O' box is Fernando Pessoa's life, a puddle of days keeping books, the insufferable sea of 'of's, with the occasional 'ochre' of a Lisbon sunset on the side of a building, or the 'ostensible' of an epiphany that the grocer also has a soul, or the odd encounter with 'other's. 3c. A specific trompe l'oeil when the meaning of a word alters one's perception of the shape of the object on which it is printed or in which it is contained.