Our first annual Alt-Star Party was hosted by Luke Bonner and his brother Matt of the San Antonio Spurs and featured performances by The Walkmen, Lost Bayou Ramblers, and The Original Pinettes Brass Band, and DJ sets from Arcade Fire's Win Butler and Vampire Weekend's Chris Tomson.
This event served as a fundraiser for the Rock On Foundation and took place at One Eyed Jacks in New Orleans during NBA All-Star Weekend on Saturday, February 15, 2014. Rock On Foundation is a 501c3 nonprofit organization that supports community art and athletic programs. Since this event was held in New Orleans, Rock On is donating a portion of funds raised to The Roots of Music, a NOLA-based nonprofit organization dedicated to empowering the youth of New Orleans through music and mentorship.
Special thanks to adidas, GY&K Marketing, Bayou Teche Brewery, The Mountain, and KIND Snacks for helping to make this happen.
Keep an eye out as, Rock On is bringing this event to NYC for NBA All-Star Weekend in 2015!