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Behind the Painted Smile

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Published on 20 Oct 2006

This is the BUAV (and Judi Dench) versus animal testing in 1989, and there's no point in describing this, you just have to let it unfold. Disturbing charity ad (ie PIF for special interests) against animal testing, which uses the time-honoured technique of ending with a black screen and the name of the organisation in lieu of a slogan, which has the effect of leaving the viewer feeling a bit lost by denying him the closure he was subconsciously expecting. No, really, that's how it works.

Originally from Jean-Thingy Wossname's AdEaters site, before he took the library down like a great big French pillock. I know it says 1993, but that thing was wrong on more than one video; far as I can tell, it's actually from 1989. K? K.

There's an alternative version - the TV version - that, instead of "Smile", uses "The Thinner the Air" by the Cocteau Twins, a sort of ambient guitar-and-processed-wail instrumental which continues under the scream and the final shot. It was created simply to save on the royalties, but it also has a sort of mental digestive effect: making it slightly easier to stomach. I prefer the rawer version. You can see it at http://www.youtube.com/watch?v=Brx2ip....

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