 What's up everybody once again it's Brandon man Sean and today we got to talk about what to do when you go viral. What I mean by this? Well, let's start here. You may have seen and remember when Doja Cat's move went viral, but a lot of people might have missed a few key things when it comes to how that song went viral, the process after it started to move. What we're going to do in this video is bring it on back for a second. So first and foremost, the original video actually got posted as an audio. It was an audio on YouTube, the song played, the song started to move, people were like I can't believe I like this song. People were curious, it all those stupid funny, all those things, but shortly after for whatever reason, Doja Cat's team decided to take the video down and actually replace it with the music video in a different audio. What was the difference in the songs? It was actually like the background guitar type sound. I'll play both of them side to side so you can see if you hear it for yourself. My best guess is it might have been the guitar type sound from some sort of sample, so they wanted to make sure that they didn't get any strikes and make sure they had 100% ownership of the song since it was going viral. Not to mention, initially they didn't have the music video. They did get a music video up in a relatively short period of time and that new music video did have the redone version of the song, but these are all changes that are starting to happen after the video took off. And the third thing is the actual name of the song a lot of people might not have noticed. Quite a few of you who follow this channel probably saw the original Doja Cat Bitch I'm a Cow coverage video that I did, but that actually put me onto something because a lot of people in the comments were like, isn't this song called New? Why are you calling it Bitch I'm a Cow? Isn't the official name called New? You know how people in the comments always try to correct you on something. And I'm like, what do you mean? It obviously says on the song that it's called Bitch I'm a Cow. But I did some research and got to the bottom of it. Now when I was originally sent the video and went and researched it and found it on YouTube myself, I saw that it was Bitch I'm a Cow. That's all it was called. But then I remembered that it did get changed to Bitch I'm a Cow, Moo and Parentheses. After these people were making these comments that, hey, isn't it called Moo? I checked again and it was called Moo with Bitch I'm a Cow and Parentheses. Now when I was going to pull up the title for this particular video, it now just says Doja Cat Moo. She literally did a quick rebrand in the span of like three weeks, maybe four or five. But you get the point. It's been a real short period of time and most people did not even notice. Now of course it probably helps that Moo, Moo, Moo, Moo is all throughout the song and whatever. But I think one of the reasons why it probably has to do with just the marketability, having a curse word right in the title of your song probably prevents it from being in certain places, certain platforms, just talked about in certain ways. But I'm sure they've had their reasons. And even the last thing is obviously they added it on to all platforms, the Apple to Spotify, the YouTube. It was only about two months ago that she posted the original video, took the original down, changed the guitar, some of the signing sentence, added a music video since then changed the name of the song slightly about three times so she could maintain that SEO and then also added the music on to Spotify and all these other streaming platforms. Now of course, if you look at the keyword she has included in the video, she still has bitch, I'm a cow in there because you want it to still be searched and found. But it goes to show that one of the biggest things that you need to start to consider if you have a video that's going viral or a song is going viral is what's going to make it more marketable. Are there any things inherent to your video that are going to prevent it from going further than it is? For her, one of the things was the title. For her, one of the things apparently was something to do with the music. That was going to once again be some kind of sample so they wouldn't have been able to get the money from it, but you have to start to find those things and a lot of people forget to do that part of it. We all know that we want to get it on another platform, continue to get visibility, but you have to figure out, particularly with music, what are the things that are going to prevent the traction, not just add traction to it, because if you have the things that add traction but still don't eliminate those things that create friction from it moving by itself, then you're going to be wasting money or effort. Anyway, I want to know if anybody else noticed those changes that happened in real time. It was so fast that those things happen. A lot of people I feel like missed it and on top of that, don't forget every Sunday I'm asking questions on Instagram. Follow me at Ram and Sean other than that. If you liked this video, go ahead and hit that like button. If you like it, mind as well. Share it and if you're not subscribed, you know what to do. Hit that subscribe.