 What's up everybody, Ricky Truth here, so check it out. I'm in my home office here. Give you guys a little tour of it. Boom. Real nice. Got a little sitting area here. And you can see into my front yard, circle driveway. And it's got glass doors over here. You can see into my house and all that. So anyway, really nice enjoying it. Nice little place to be quarantined, you know what I mean? But today I wanna get into, if you're scared to make cold calls, how do you kind of break the ice? How do you dip your toe in the water? How do you get started making calls? Because you know that you have to make calls if you wanna be super, super successful. Now I know a lot of people out there might debate that and say, well, I use social media and I do this and I do that. But the thing is is when you get those leads, what do you have to do? You have to call them. And I'm telling you right now, it's the same thing as a cold call because these people don't know who you are. Okay, so it's the same thing. It all boils down to calling people, learning how to communicate verbally and being able to communicate who you are as a person, that you care about people, that you want the best, that you're hardworking, that you're not just there for a deal. Yes, you wanna help them get the deal done. Yes, you're there to get paid to do so. But more importantly, you want to do it in a way that you're helping them accomplish their goals with what they're trying to do in their life. So in my coaching program, I have the three by three. Okay, the three by three rule is you wanna call three hours a day, three days a week. Now, this is a lot. This can be very intimidating if you're brand new to cold calling. Okay, so I'm noticing this more and more and more as we go along here and the more agents I'm talking to about this and what they need to do to be successful. So I absolutely want you to live by the three by three. Okay, I want you not to put that away at all. But what I want you to do if you're brand new to cold calling, okay, this is your very first cold call. Okay, if you're really super intimidated and super scared to do this, what I want you to do is just start out for two weeks, just a two week period where I want you to make calls for 45 minutes to an hour. If you can do 45 minutes to an hour every day for two weeks, you're gonna break through all that fear. You're gonna get to a place where you realize how important calling is, how fun it is, how profitable it is and how you are just there to get out there and help people. Okay, so you're gonna realize that you need to call because these people need you, right? It's almost like they're sitting by the phone waiting on you to call because they need your help. This is the way you have to think about it. And not only is this the way you need to think about it, it's the way it actually is. So that's what I want you guys to do. I want you to get out there. I want you to do calls for 45 minutes to an hour for two weeks straight. All right, and then I want you to bump it up, bump it up as you go through the two weeks, maybe start up, do an hour and a half after the first week. And eventually after the two weeks, I want you to transition into the three by three. I want you to get those three hours of calls, three days a week. But don't stop there, okay? I want you to fill up any dead time from that point with more calls. Right now, I'm making calls eight hours a day from eight o'clock to five o'clock. I'm making calls the entire time. Why? Because most of the time right now is downtime for all of us. So we need to fill all our time up with calls if we wanna be productive. If we wanna take advantage of the best time in history to make calls when everybody's sitting at their house waiting on you to call them and talk to them, get to know them, create those relationships. And I promise you, when we come out of this thing, you're gonna be so busy. You're gonna be the agent that comes out sprinting in the market. Everybody's gonna be looking around at each other saying, where did that agent come from? How are they doing all these deals? It's because you put the work in right now. I'm telling you, six months from now, I'm gonna know who's been making calls through this and who hasn't. So hope this helps you for those of you who are just making cold calls for the first time. You've been scared for a while. You know you need to dip your toe in. This is the way to do it. So take this, run with it. Let me know what I can do to help you. And I'll see you on the next video. Let's go.