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#VevoLIFT

Aminé - Becoming (Vevo LIFT)

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Published on May 10, 2017

#VevoLIFT
Becoming Aminé (Vevo LIFT). 2017

Aminé is all about ideas, and he seldom goes about things the way others do. The Portland, Oregon MC, whose “Caroline” video blew up in 2016 (it’s clocked more than 150MM views on Vevo), has a wry sense of humor and tight group of buds. A firm believer in the DIY aesthetic, he directed “Caroline” himself, and cast his pals in its squad-at-the-drive-thru setting. When it came time to present a portrait of himself to the fans he’s earned during the past year (his “REDMERCEDES” also created a sizable buzz), our latest LIFT artist chose to script a short film that would provide a snapshot of his high school years and the way music has long been central in his life.

‘Becoming Aminé’ heads back to the corridors of Portland’s Benson Polytech, the rapper’s actual alma mater, for a look at how he and his crew try to get his music played by mysterious local DJ, Johnny James. By its end it’s easy to see how camaraderie and absurdity intertwine in his world view. “I didn’t want to bring you back to the home where I grew up and say, ‘Oh look, I grew up in the hood,” he says. “Everyone does that. I wanted to show you a day from my past, from high school with my friends, that speaks to who I am today.”


Aminé on Vevo: https://www.vevo.com/artist/amine
New Music Videos: http://www.vevo.com

Get the Vevo App! http://smarturl.it/vevoapps

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Connect with Aminé:
http://www.heyamine.com
https://twitter.com/heyamine
http://www.facebook.com/heyamine
http://instagram.com/heyamine
http://soundcloud.com/heyamine


CREDITS

DIRECTOR
Mikey Alfred

PRODUCER
Mai Fujiwara, Wildcat NYC

EXECUTIVE PRODUCER
Joseph Patel

EXECUTIVE PRODUCERS
Adam Amine Daniel
Justin Lehmann

EXECUTIVE PRODUCERS
Tom Connaughton
JP Evangelista

STORY BY
Mikey Alfred
Adam Amine Daniel

CAST
Jor-el Lord as Young Aminé
Justin Weaver as Young Jonathan
Jett Sheng as Young Yosief
Jonathan Ressom as himself
Yosief Berhe as himself

DIRECTOR OF PHOTOGRAPHY
Ryan Chann

EDITOR
Mikey Alfred

ORIGINAL MUSIC
Tyler, The Creator
Rat Boy


http://vevo.ly/O8SjLq

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