 We started Media Reach Advertising and I'm one of the co-founders in setting up Media Reach somewhere in 1985, early 86. The mission what we really created this advertising agency is about we feel it needs to have ethics, advertising needs to have ethics and we need to talk to an audience from an ethical point of view. We look at campaigns where it has come to, there's a campaign at present we're working on it's called DKMS and it's about deleting blood cancer. Cancer is becoming a major issue within our communities. We are sometimes denying the fact or hiding it because we think it's shameful. Walking to and I thinking my age and thinking that you know I wouldn't be able to do it but I had the belief that if I walk and I go and see my mom and I was really humbled by seeing that thousands and millions of people walking. Nobody pushed you, nobody shouted at you, nobody you know they were all zayas and the welcome you get in Iraq is just totally wrong.