 Once again it's Shawn Taylor the brand man and most artists have multiple talents and this causes a branding problem. You can be everything to everybody. You might have a lot of talent but people only have a little bit of focus. It's just the way our psychology works. If you're a photographer, filmmaker, musician and you know the many other things as an artist I know we hate being put in a box. But for a strong brand you have to at least pick one in the beginning to put it the forefront so people can focus on it. Even just strictly with their musicians and genres if you look at the strongest music brands in hip-hop they have a very specific energy people associated with them. Think about Gucci man. Think about Drake. Think about Kendrick. All these people have very very specific energies not even styles but energies that you associate when you want to listen to their music for a certain vibe. Look how long and far Kanye went with rap before he really started trying to hop completely over into different lengths. And of course as always there's some strategies that could help you jump back and forth a lot more fluidly and keep your brand intact but that's another video. You know what to do. Subscribe!