 She was a PhD, ran her own lab, made some discoveries that led to chemotherapy x-rays, some really groundbreaking scientific discoveries. First woman to win the Nobel Prize, only person ever to win it twice in two different sciences. And to me, she just represented, not only was there a lot of science that went into all of our formulas, but also she just represented that woman, that person that I was building the brand for, which is the trailblazers and the go-getters. Was there like an aha moment when you were like, okay, what are we gonna name it? And then you thought of this book, that's an incredible story. Well, actually, there's even more to it.