 Google launches artificial intelligence powered search engine or search generative experience in beta last May, sending publishers scrambling to prepare for significant disruption on organic search traffic. They're an ad sales company. And they have been an ad sales company from the moment that they realized that they had a 100% margin product that they could sell as many times as they wanted. They need to be into the membership world and the API world, specifically both with their LLM. What I would say is what about their current world of rolling out their LLMs makes us think that they will be competent in that phase of it, because they certainly haven't been competent in the rollout, despite the fact that they have nothing but data, nothing but talent, nothing but money. They should be a leading player, if not the leading player, and they have made unforced error after unforced error.