 Hello, this is Gerlion Halt, media futurist in Marzl, Switzerland. Today another edition of Gertube. I want to talk to you about people of the screen as Kevin Kelly calls them, the founder of Wired Magazine. We used to be people of the book, reading books, reading magazines, reading newspapers. Of course, I am certainly a person of the book. I have many books. But now we're becoming people of the screen. As you can see in the next slide, people even do the weirdest things using screens all over the place. But there's an estimated 60 billion screens around the world used for all kinds of consumption of media. And now the digital natives, the kids between say 15 and 30 years old, they're hardly reading anymore. 35% of Brazilians don't read the newspaper if they're under 25 years of age. And we have clearly this trend towards, as you can see in this slide, people using whatever screen is available. People call this the best screen available way of consumption. So using the mobile, using mobile devices, using the computer, using a television. So now it's becoming really important that content is available on all screens. This trend goes along with cloud computing, the content moving into the cloud and us having access. This will go for film, for music, for television, for education, of course, for videos and other kinds of content. So it's a very crucial trend. If you're in the content business, you have to put up with this change from the book or from the print to the screen. If you're in the print business, I don't know how to help you, but if you're looking at the next slide, you see all these screens that we see around us on a daily basis with outdoor appetizing projections onto buildings, tailor presents that we're getting delivered by Cisco and HP that looks very real like we're in the same room. The cars are filling up with all kinds of screens. Now we have USB ports and cars. You have internet in the car. You have the Ford connected cars. So screens are everywhere. We're living in the age of the screen. And these people will behave quite differently. Obviously, education, for example, will move off the print and delivering books to students in countries like Russia, India, Brazil, China, Indonesia. People will not be printing books and shipping them to learn. They will do it on digital, cheap digital devices, which rules out the iPad. But in any ways, we have lots and lots of different screens around the world coming to us with all kinds of content. And the rules on how that content comes across are rapidly changing. We also have a strong trend towards, of course, mobility, mobile screens on mobile devices. This goes with the trend towards quick response codes, QR codes, so you can put a code on a product and even, of course, a purse and a t-shirt, a hamburger, package, whatever, and you can scan it with your mobile and then quickly get information from it. This is extremely popular already in Asia. It will come to Europe. It will come to America. And these QR codes will help us navigate around the web and connect it with real life stuff like menus or screens in showrooms and cars and so these kind of things. I think what we're going to see, because we're becoming people of the screen, is not a complete demise of print, but a shift towards on-demand printing. 3D printing of 3D things and also electronic printing, including with QR codes, radio frequency, ID chips and all these things in print itself. But in terms of commerce for content, if you're the content business, this is an unprecedented change in communications and in commerce. It's very much like the printing press. Now we sort of have the screening press for the future. Thanks very much. Check out mediafuturist.com and FutureOff.biz for my blogs. And thanks for listening and see you down the road.