 Because I've worked with so many teams, including these big time hits over the years, because we now coach teams, so we get to work with dozens of teams every year, which is amazing. I get to see patterns. And a lot of the patterns I see are around retention, what works and what doesn't work. So I noticed certain retention patterns around the teams who shipped hits that lasted for months and years. Ultima Online, The Sims, eBay. I worked on eBay early on, certainly Netflix. I helped Netflix fix a big retention issue. So you get in there and you see what works and what doesn't work. And you can have every page full of ways to measure metrics and really great dashboards and all the metrics in the world that doesn't necessarily solve why are people dropping it two months? So some of the lessons I'm going to bring challenge certain approaches to success, but in a really positive and good way, if what you want is innovation. I love this ecosystem in India and every time I come back, I can feel the ripeness of India to innovate. People are very hungry for techniques that work that help them innovate, that help them solve specific problems and reach specific markets. And don't chase pie in the sky or just do what someone else says and do IT consulting but innovate. And so if that resonates with you, my approach and the techniques I'm going to deliver, they work for anyone who wants to drive retention, but the more you're innovating, the better this will work for you and the more time it'll save.