 Okay, welcome back to Big Data New York City. I'm John Furrier with Dave Vellante, my co-host. This is theCUBE, our flagship program, where we go out to the events, in some cases, create events. In this case, we are in New York City at the Warwick Hotel, right across the street from the Hilton, where Hadoop Summit and Stratoconference is taking place. Big Data New York City is part of the bigger theme of the Big Data Week going on here. And Dave, I'm excited to be with you here because one of the things that's actually happening here is that we are here having our own event. And a lot of people don't understand what's going on with theCUBE. And I want to explain it. I want to take the time to explain it. Yeah, John, why are we here? Why are we here? We're at the Warwick Hotel, right across the street from the Hilton. You can see it, you know, right from here, from our studio here at the Warwick. Why are we here? Okay, we're here because our relationship with the Riley media has changed a bit and the ecosystem, and we're here because of Hortonworks and when this goes generous, underwriting support and from overwhelming support from the community of Big Data to allow us to come and support us, we're sold out, not sold out, we're filled up all week. We had to start early today. We already got about eight segments already done today. Our whole focus with theCUBE from day one was, we really didn't have our hand out, Dave. It was we're an open source content and we want to give back and to us, we believe that the best content is still out there to be had. And our mission from day one with theCUBE was to go wherever it takes to get that story, to share perspectives, take the human component of the story out there and share that with the crowd. And one of the things we felt strongly about was going to these events. And we've gone to all the events through the Hadoop world except for the first one, but 2010 is our fourth year. And then we've been to all the events, Dave. So it was a shock to us when O'Reilly media asked us, actually didn't even ask us. They told us they don't want us involved in any more of their shows. So we said, okay, no worries. We'll still come down here and we're coming down here on the floor at the work on the main first street view behind, as you can see covering the event. And again, we want to be part of the community. We are part of the community and we're proud to be present at creation from day one of the big data community. A lot of other people coming in, Johnny come lately into the industry. We're happy to be here from day one and we give back. So one of the reasons why we're here is we have a commitment to programming in this area. We want to continue to do a good job. We're known for going deep. We're known for being meticulous about the editorial independence. Yeah, sometimes we will proof check those spelling names on the lower thirds, but we'll get to that. We just have a lot of fun doing it, Dave. So I want to explain to everyone that is the situation. Well, I want to add to the, we can't thank enough the community for the support that we've gotten. John mentioned WAN Disco and Hortonworks in terms of providing financial support. Also MapR, the guys at Squirrel and Hedap, also providing support, but more importantly, the individuals that are helping us create the programming. So Hilary Mason is coming on the Cube. Alistair Kroll has agreed to come on. Ed Dumbill, Alistair Kroll and Ed Dumbill are the co-chairs of Strata. So that's fantastic that they've agreed to come on the Cube. Amar Awadallah. Amar Awadallah is coming on. Chris Lynch, who's a partner at Atlas Venture. Ben Haynes, who's a former CIO at PAPS. He's now the CIO at Fox. Merv Adrien's coming on. Rob Bearden, David Richard, Arun Murthy. These individuals are given their time to come on the Cube to provide editorial so we can do independent coverage. John, that's what we do with these events. Yeah, you know, Dave, I've always said it. And I've said it from day one. I'm a big fan of Tim O'Reilly and O'Reilly Media. I've been watching those guys for decade. I know all their moves. I know what they're doing. And I know their business. We are not competitive with them. So a lot of people are like, what's going on? No matter what is said, just for the record, we feel great about O'Reilly Media. We like those guys. We're just not competitive. We just do a completely different thing. I mean, it's like trying to compare ESPN in the early 80s through all the networks. They're just different. I mean, we're different than them. So I think a lot of the things that I want to share isn't about going into great detail. It's just cultural differences. We love sports. They love fashion and other things, but just different. So we have no problem with those guys. We like covering them. More importantly, we care about going to where the stories are. We launched our CrowdChat application. We have our data science operation. We're using whatever tools that we can build to create the best stories possible, to service those stories, to bring those stories with analysis, doing our best to reinvest and getting the better writing. And again, it's going to be a process, but we're excited to go to the events and go to where the action is. And here from the people themselves, it's all about the people in the community, Dave. Well, we had eight segments tonight, John. We got 17 segments tomorrow, 15 segments on Wednesday. So there's no shortage of continued, no shortage of demand for people who want to come on theCUBE. So we're really pleased about that, because we really didn't know, John, what was going to happen when O'Reilly made the choice, not to include us. And so really thrilled about the support that we're getting. We'll be covering big data NYC. We'll be covering the activities, the announcements at StrataConf and Hadoop World. A lot of guests coming over from across the street, literally across the street, big party tomorrow night, Tuesday night. So I'm excited. Well, we're going to wrap it up here. Just going to review. I just put it on a blog post. A lot more coverage again. There's tons of content hidden in the networks. Dave with silkenangle.tv. Go to wikibond.org for research. I just put up a post just on the top trending stories from our CrowdSpots application. We're monitoring all the hashtags. We understand the social networks. Essentially, these are all press releases. These are all announcements. But this is the buzz. Top story in the community of tweeters. MapR, Wire Security, and to Hadoop. We didn't talk about those guys today much today, because we got really into more of the Cloudera Hortonworks conversation, which I did mention in the blog post. Great to see that conversation come to an end as Cloudera has acknowledged publicly that they are no longer competing with Hortonworks. So that's going to change the game significantly in the Apache community. Second story, as C-Sense breaks, this rules of physics, again, promoting there. And then obviously, the big story in terms of substance, but didn't get the virality, was the HD Insight Windows Azure. I think that's mainly because I don't think Microsoft has plugged into the community as Hortonworks is. So I think Microsoft just doesn't have credibility yet, Dave, in the industry to get the virality. And then the Cloudera partners had an event here. Got a little buzz there, a little press release. Although we have no details, we got briefed on the program, but we weren't at the event. And then finally, EMC, Isilon made it. I think this is the EMC, you know, tweet machine going berserk here. So Hadooping with us is free. So that was a conversation about Isilon, and I don't know if you remember, Dave, but our conversation with Sunju Patel, as I said to him, you guys are more big data than Green Plum. And he kind of gave me that shake. And, you know, Isilon's not known in the big data community. People think of Green Plum, which is spun out for Pivotal. But Isilon runs big data there in all the big web scale companies. Huge. Jo Tucci agrees with you, John. When I interviewed Jo Tucci in 2011, I asked him, what's your play in big data? He went right to Isilon. I said, well, what about Green Plum? He goes, yeah, you know, they provide the analytics and, yeah. They're a carburetor. They're a carburetor in the big data engine. They're now Pivotal. We are here to break down the news. This is what we do. We love having fun. This is theCUBE. I'm John Furrier, Dave Vellante. We're gonna stay here for two more days of who knows what's going to happen on theCUBE. So we'll be back tomorrow. Stay tuned and we'll see you tomorrow. theCUBE is a live mobile studio.