 Live from San Francisco, it's theCUBE. Covering Micron Insight 2019, brought to you by Micron. Welcome back to San Francisco, everybody. We're at Pier 27, this is theCUBE. We're following Micron Insight 2019, Dave Vellante with David Floria. Teresa Kelly is here. She is the vice president of the CPG consumer products group at Micron. Teresa, thanks for running over to theCUBE for a moment. Glad to be here, thank you. So tell us about CPG, what's the scope? So CPG is a consumer products group. We have a crucial brand that's been around for 23 years. We sell to you and you and me, and we provide SSD solutions and DRAM solutions so it could be someone upgrading their computer. It could be someone that is trying to be a gamer because we have high performance DRAM, and today we announced that we broke the world record. So with an AMD platform and ASUS team, so the three teams partnered, so pretty excited about that. Tell us about the hard news, what are the announcements that you made? So I just mentioned that we broke the record, so we were able to achieve a speed of 6024 mega transfers with the AMD partnership and ASUS. So pretty excited about that because that just shows we are a vertically integrated company, and we're great, we've got great product out there, and we provide that to the gamers out there, and are able to give a solution, both at the mainstream and the high high end performance. And then- That's a major growth area of the gamers. It is. I mean, I've been to a couple of these shows, and this is phenomenal, the number of audiences they get in person and online. It's just huge. You got it. We love gaming, so when we started the queue, we started on Justin TV, which became Twitch, and we used to get so much traffic. We were like, where's all this traffic coming from? You know what it was? It was the gamers. So what's the importance of gaming to your organization? Well, you mentioned Twitch. We've got one of the teams to respond to. That's a big Twitch following up there, the energy team. And so they're one of the boosts that are happening. So from a gaming perspective, it is one of the fastest growing consumer DRAM markets. And it is something that allows us to put both DRAM and SSD out there to the consumer. We sell to the consumer. We also partner with those that make those platforms. It could be someone upgrading a computer or someone that's buying it in the store. So pretty excited about, because we have both solutions and are both vertically integrated, which no one else has. Gamers need, they need memory. They need storage. They need speed. Love that. Tell us more about the crucial brand. You guys are amplifying that now, and what's behind the brand and what's the brand promise? Crucial is, having met with some fresh yesterday, they said, you are a trusted brand. We know that we're gonna get quality product from you. We ask, what do we know now? And we do. We deliver on what we say. We don't make hype news. We very much are able to say we're gonna deliver such a product and bring that back to you. And we're known for great customer support too. We've spent time over the past 12 months continuing to build out a portfolio for our consumers. And the response has been great, both again on the SSD side and on the DRAM side. So it is, it's a brand that is worldwide. We're across the world. We sell places like Amazon, but also a lot in Europe and in Asia. There's still a lot of retail. So we sell to retail too and or at Crucial.com. So we provide solutions. Well, it's good. Consumer spending is powering our economy right now. So that's great. Last question is, what should we expect going forward? Give us some guide posts. So we have, as with the announcements today, I haven't mentioned that the X8 was announced today. It's our portable SSD almost twice as fast as any SSD, portable SSD out there with that price point. So pretty excited for that again, giving great value for our money with our vertical integration. And we definitely have insights into wanting to build a broader portfolio in time for our consumers. And we look to them and where the market's going to provide the solutions. As mentioned, gaming is very important to us. So we intend to continue to have investments there too. Love it. Storage is a gift that keeps on giving, right? We keep increasing capacities, lowering costs, and now increasing performance. Teresa, thanks very much for coming on theCUBE. Thank you very much. Great to see you. Okay, we'll keep it right there. We'll be back shortly. This is theCUBE from Micron Insight 2019.