 seeing you explode and it's been exciting to watch. It's been fun to be on this end as well to watch it explode. So now it's fun because social media really keeps you on your toes. You have to continuously try to figure out how to keep everybody's attention and come up with interesting concepts and content ideas as well as algorithms and things you can do. Like there's little things you can do here or there all the time and it's always changing to get more exposure and grab more impressions. So it's fun whenever you hit something that gets a lot of extra eyeballs for free organically. It's really cool to run into those situations and you run into those situations by literally being in the field and keeping your eyes open and kind of seeing little openings here and there. Like for example, a couple of weeks ago I had this theory that on my stories because I was getting around 2000 views on my Instagram stories forever and it never really increased. Although my following is increasing. So I'm like, what's going on here? Well, I thought, well, wait a minute maybe it's an algorithmic mechanism for the stories. Maybe Instagram actually pushes the stories in a certain way depending on people that like the content in your stories. And I thought maybe I'll do one story where it's a long form copy on a story where people have to put their thumb on the story to stop it to read it. So they're spending time on your story. And guess what? I did that the first day only did one story post instead of like eight. I did one and I had 10,000 views. Wow. And then ever since then I've just do one story a day with long form copy. So that's a nice little nugget right off the bat here for the podcast but I literally increased my story views, you know, 5x just by that one little tweak and what I was doing. So it's really cool to see things like that to spot them and to take advantage of them. And I think that's kind of what it's all about for me is I'm like a, I love math. And so this is math to me. And math was always my favorite subject. Although I wasn't ever like to the level where I could do all the algorithmic, like the algebra like high level and stuff but the basic stuff that kind of like common sense stuff that makes the world go around I really, I'm really into. And so social media is a lot of math, right? And all the stuff we do is a lot of math, you know, like building your database and you know, getting to a million dollars a year and stuff like that. It's literally math and execution. And so it is a lot of fun and I'm always looking for what that next, like I'm like dying to find that next piece of the puzzle every day. Yeah, on that subject, I mean, you've done just about everything in the real estate game. You've been a real estate for 20 years. You've been a top agent, you're a top investor and now it seems like your focus is a bit more on influencing others and helping coach other people. So what is your main focus for 2023 in terms of your big goals? Is it in specifically real estate investing or is a little bit more on building more social media presence and helping coach others? Really a little bit above. So this is the very first pocket. I literally just put my new studio together that I'm in right now. I'm really excited about it and I've got it all set up. It's really cool. So I really want to create, what's that? I said, you have good lighting. I really want to create better content because there's so many levels to this and I don't care how good you are, even the top guys, like Mr. Beast and all of the top guys, you can tell they're always trying to figure out the next level to what they're doing and to make their content better. So there's always another level, but yeah, content creation. So I went all in on reels. You guys probably have realized like about three or four months ago, something like that. And I've been posting six times a day and it's been incredible. I've got celebrities following me now and DMing me and I'm picking up 100 plus followers a day and just all kinds of stuff's happening now. And so that's cool. Cause I took a step back and I was like, okay, my Instagram's not growing. Let me not post for like two weeks that I really study Instagram algorithms. I talked to Metta several times. I just did research and development and studied for like two, three weeks. And I kind of put a plan in place and said, let me try this. You know, and it was creating more reels. It was creating higher quality reels and it was posting way more. And that knocked it out of the park. And so now I have all this momentum on Instagram and it's incredible. So now I'm doing the same thing with YouTube. I'm taking a step back. I'm studying. I'm talking to Google. I'm researching, developing and really gonna horn in on how that platform behaves so that I can, cause there's no reason why I shouldn't be a million subscribers in the next year or two. And that's gonna happen because I'm going to figure out the mathematical algorithmic process to what works and what doesn't work and how to actually blow up. So that is one of my biggest focuses this year. I'm going all in on social media, YouTube, creating content. That's why I built up the studio and that's gonna be a big part of what I do. Like my day to day literally is I'm a YouTuber. That's my day to day when I wake up is answer Instagram DMs, check on all my real estate deals and then create video for YouTube. I'm gonna post every day. So my day to day is, I would say, I'm gonna be a YouTuber which is crazy to say. And then, but equally a focus is real estate investing because my goal is to go out and buy $100 million worth of multifamily this year through syndicating deals. And I've been looking for deals for like a month now. We've been underwriting deals left and right, looking for, and everybody's, I mean, most of the deals are overpriced right this second, but that's gonna change. And so, we're being patient and I know things are gonna happen. And but finding the deals the hard part, raising the money is the easy part. I have people ready to throw money right now, millions and millions of dollars right this second. Just a matter of finding the right deal where I know everybody's gonna be proud to own this property and that's what I want. And I wanna build a reputation that people know that when they invest in whatever I'm investing in that it's gonna be a solid investment. It's gonna be something they're proud to own with me and that we're gonna do very well on short and long term. So, yeah, the goal is to work to a place where I feel very comfortable that I'm gonna hit a million subscribers on YouTube. And that's just, that's kind of like a, it's kind of like when you make a million dollars, it's basically a representation of how many people you helped in the world. The million dollars really wasn't the goal. It was the people that you helped along the way. Same thing here, to get a million subscribers means I helped a lot of people. And so that's what the million subscribers is about. I could care less about the actual number of subscribers. I care about the actual people that are subscribing. And so the goal is to touch that many people in a positive way over the next year or two but get into that momentum but also close on that 100 million this year worth of multifamily. I want to, I want to.