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Published on Apr 9, 2014
Through the lens of data analysis, brands can begin to predict who will churn, why and when. But traditional analytics cannot paint a complete picture of consumer behavior because it's not able to leverage the full array and volume of data that has now become available. With Big Data 2.0 Analytics, brands can now tap into a wider variety of data, process inputs with remarkable speed and accuracy, and deliver real-time personalized recommendations for each customer at the most granular level.
to learn about how the Actian Analytics platform can create transformative value for your organization, please visit us at www.actian.com