 Welcome to the Crimson Engine. My name is Rubidium. Today we are talking about money and how to make money as a filmmaker there's only one way to make money as a filmmaker consistently and Most people don't really know what that is They think if their work is good enough or if they know enough people or if they do enough jobs They'll eventually have to find a way to make money That's just not true. The only way to make money long-term as a filmmaker is make money for the people who employ you That's the only way you can't support a career unless the films you make Cause people to open their wallets buy something donate to someone or spend something a lot of clients do employ you and Ask you to do things that aren't really gonna be successful. You know like a bad concept bad social media campaign You know bad ad for their Charity and you know if they don't see a reaction if they don't see more money come into Their company or business or charity then it costs you to make your video or ad They're not gonna do it again. They have lost money working with you The only way that people will keep working with you again and again is if they make money when they pay you Orson Welles widely considered to be one of the most Influential filmmakers of all time struggled with money his entire life Because even though his films were considered masterpieces and a lot of people knew them and saw them They didn't make money for the people that invested in them They made plenty of money for Orson Welles, but he wasn't very good at Delivering what he promised on a schedule so that people could receive a return on their investment Then put more money into new films of his he only made 14 films in a 50-year career Roger Coleman on the other hand a writer producer director Known for his cheap skateways Directed 55 movies and produced hundreds of them He even wrote a book called how I made a hundred movies in Hollywood and never lost a dime I'm not saying your movies should be more like Roger Coleman's than like Orson Welles But if Orson Welles had been more like Roger Coleman and made money for his investors He could have made dozens of films We could have had touch of evil part one two and three check out this video It is over ten years old and I think it probably fails technically on every level The delivery is not great the lighting's terrible the camera work Despite being a locked-off shot zooms in and out and the sound isn't even that good But Gary Vee started a YouTube channel and there's videos sold a boatload of wine Which is why he did a thousand of them again I'm not saying that you should make videos like Gary Vee I'm saying that if you want to get paid to make films in your films need to make people money film does not have to be a Financial economic pursuit film is an incredibly powerful artistic medium. You can tell stories You can create worlds and express yourself with film all of that is wonderful and worthwhile But if you want to make money making those films then you have to make money for somebody else You know it used to be that we didn't really know if commercials were successful You know a company invested money in an ad they put on television and sales went up or down But was that? Realization or correlation was it due to just the fact that the new product was good nowadays with Facebook and Google and Instagram advertisers track very specifically Who sees what ad and what cause it makes if your ads don't cause people to spend money You're not gonna get the chance to do them again Now you may not want to do that But if you do you need to think outside the technical aspects of filmmaking and get an understanding of How advertising works how marketing works because that's the only way you're gonna be able to create a career that Continues time and time again. Like I said film is a great art form It is a very expensive one And if there's gonna be gold at the end of that beautiful VFX rainbow You need to create movies that make money or else you won't be able to make movies anymore I am really fortunate to have been working in film and using it to support myself for two decades And in that time I've learned that some of my favorite clients have my favorite jobs went away and never came back and looking back I realized that I could have had a longer-term relationship with those brands had I insisted that the Videos we were making really earned their keep that really they really made money for the people I was working for and I would have got the chance to do it again So even if your client wants to do something cool or wants to do something strange Part of your job as a filmmaker is to bring it back to what the objective of this is and that is to make someone rich So that you can become rich making films. Thanks very much for watching. I will see you next time