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RCA Victor Commercial #1 (1954)

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Published on May 15, 2011

A commercial from the 1954 for RCA Victor radios.

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RCA Records (originally The Victor Talking Machine Company, then RCA Victor) is one of the flagship labels of Sony Music Entertainment. The RCA initials stand for Radio Corporation of America (later renamed RCA Corporation), which was the parent corporation from 1929 to 1985 and a partner from 1985 to 1986.

RCA's Canadian unit (formerly Berliner Gramophone Canada) is Sony's oldest label in Canada, as it was only one of two Canadian record labels to survive the Great Depression.

RCA is the name of three different co-owned record labels. RCA Records is the pop music, rock music and country music label. RCA Victor is the blues music, world music, jazz, musicals and other musical genres which do not fit the pop music mold label. RCA Red Seal is the renowned classical music label with a reissue sub-label called RCA Gold Seal.

Defunct labels include budget labels RCA Camden, RCA Victrola, RCA International, and RCA Italiana.

Besides manufacturing records for themselves, RCA Victor also operated RCA Custom which was the leading record manufacturer for the independent labels. RCA operated three strategically located record manufacturing plants in the U.S. and advertised overnight delivery to record distributors. RCA Custom also pressed record compilations for The Reader's Digest Association.

Currently, Legacy Recordings, Sony Music's catalog division, reissues classic albums for RCA.


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