 It's very confused from an education perspective. There's all different types of CBD in the market that, you know, there's what we can talk about too, which from a consumer perspective becomes really complicated in a space that there's no barriers to entry to your point. Let's do that. So if I let's pretend that I decided to start a CBD company today. And so maybe I go on Alibaba or maybe I just Google like CBD oil and I just see stuff. Man, I don't even know if there's like a quality assessment, probably not, but how did you guys go in your process of getting to either high quality or high functioning, whatever it is, whatever the label is. I would say first, good luck getting a bank account. That was the first thing that we were just blown away. How difficult it was just to get a simple business checking account. I mean, you could literally walk into a bank and set one of those up in five minutes, pretty much how to go to the ends of the earth. Now we don't have any banking issues given the size of our business and capital and the funding and things like that that we have. But it was really, really difficult because we wanted to set everything up and do everything the right way. You can obviously not do that, but you run the risk of your assets getting frozen. We've seen these happen to companies in real time, you know, when we're early stage and we still see it today. Did you guys have to go to Canada? No, we're lucky to find something domestically. We don't even share it still just because it was like a competitive advantage, but we literally just, we found a bank that had a big THC practice with dispensaries and things like that. And we were their first CBD company. THC is actually easier to set some of those basic business things up just because it's actually, there's just a big structure put in place. And if you want to open a dispensary or story, there's just like a very specific way you go about doing that CBD is just such a gray open ended thing that there really wasn't a process in place. And so a lot of, you know, things just weren't touching the category and pretty much still aren't. So the, to go back to your question though, in terms of just like finding product and, you know, where it's sourced on those things. So when we looked at the space and, you know, started reading and doing a lot of the diligence on it, it was really obvious that not all CBD is the same, meaning from how the plan has grown to what ends up in a bottle that a consumer will consumer take home. And for us, we really wanted, again, because we were going to have this athletic focus and we understood athletes are so interested in trying it because recovery, sleeping, inflammation, like those are huge things for athletes to focus on and they're constantly looking for the edge and how, if I can sleep better, if I recover faster from a workout, that's massive for them. But they're like, I'm not touching this stuff. Like I can't fail a drug test because my career is over. So for us, it was hugely, hugely important to find the right partner in process to take a set, you know, a very high quality product and to make that we could put our stamp for approval and say, like, you will not fail a drug test if you use beam. I would just say like, we have a lot of trade secrets in our process, but we go through a very diligent testing and filtration, all these different things that our standards in terms of like THC and how there's stuff in it is way below just what the industry standards are in terms of like what can be in the product. So we go even below what allows, you know, technically you're allowed to have trace of THC and all these different things. We test it to a degree stronger to go way below those standards just because we pretty much ride the whole brand on that in terms of the transparency and cleanliness of the products. When you say lower, you literally mean like the parts per million or something. You mean, you're getting parts per billion parts per billion PPBs. Yeah. Okay. So you don't mean lower like your standards are lower. You mean the trace. The standards are higher. The parts are higher. Yeah. Yeah. Got it. Got it. Yeah, it's interesting to me because and maybe you can correct me if I'm wrong. In my head, it's just a plan, right? So it's like, how complicated can it be? But apparently it's really complicated for some reason. Why is that? Do people just start adding things to it? It's all about the process. Like I'm trying to think of a good analogy. I don't know. There's probably a stupid one. It's getting like a piece of steak at, you know, a really great steakhouse and getting a beef patty at McDonald's. Like it's just, or like even like the hamburger button you get at McDonald's. I mean, I think you can leave that thing out and it doesn't go bad for like years. Yeah, that is, that actually is a good analogy. I mean, it's all beef, right? But like how did it get there? Where did it come from? How was it sourced? How was it processed? Who touched it? How did they touch it? All those things that just are just mind numbingly detailed. Yeah, that makes sense. I want to thank McDonald's as a response or at this time. Hey, everyone, thanks for checking out that clip. If you enjoyed it, be sure to hit the like button down below. And if you're interested in hearing the full episode, it's out right now on our YouTube channel. We've had a lot of great guests come on this show before and we've got a lot of great guests coming up in the future. So hit subscribe so that you don't miss a single episode. In one final note, we're always looking for new ideas and new companies to feature on the show. So if you know of someone or know of a company, write us a comment down below letting us know who they are and what they do. We'd be happy to have them on the show. Till then, I'll just be here waiting for your comments. So, uh, see you later.