 Hey guys, it's MJ the students actually and we're gonna be doing a video on Facebook and For those of you who don't know Facebook has just turned 12 years of age And they have hit the impressive milestone of getting 1 billion users in a single day So that's a long time of observing lots of people Which means Facebook has Lots of data. I mean it knows so much about us and It also has data on how we how we interact with each other You know the relationships we form with other people and and all that type of stuff and So I guess in this video I'm gonna show you how Facebook can predict who you're going to marry Through the use of big data and pattern recognition when it comes to relationship behavior Now before they can do that they are going to need to clean the data and you know just get a little bit more organized So I mean one of the first things they're gonna have to do is account for some people who were already in a relationship Before they started using Facebook and when we don't know what the starting point is it's called left censoring and Some people leave Facebook while they're in a relationship and then break up afterwards at a time unknown to Facebook So when we don't know the end point is called right censoring now we take all this data and we throw it into some impressive actuarial formulae and It's gonna give us some amazing results and the one thing it can do is that it can create a timeline like this for each person You know, I can tell you when someone will meet when they will get into a relationship when they'll get married and when it will end and Facebook can easily calculate, you know, how many relationships will be started this month How many people will get engaged today and how many will get divorced by the end of the year and these Calculations are very elementary So what I want to ask I Want to ask can Facebook get more personal than that? You know, can Facebook tell you who that special someone is going to be and I believe the answer to be yes, I Mean when it comes to marriage the options are endless But Facebook knows who you most likely to marry and whom you'll have the greatest success rate worth and It might not necessarily be the same person Like as I've established Facebook knows what you like. They know what your partner likes, you know When it comes to music art movies food holiday destinations, I mean, it's quite scary And at the moment Facebook is using this data for advertising, you know, you get an advert based on what you like and This has worked out very well. I mean so much so that Facebook is worth close to three hundred billion dollars I mean that is a lot of zeros So Facebook has all this information on us and it also has all this information on how we Interact with each other, you know, how many messages we send what words we use, you know, what time of the day we're communicating and This can be used with pattern recognition which looks at vast amounts of data and spots common trends I mean in the past pattern recognition has shown that people who search for baby names on More likely to be pregnant Now it's important not to make the fallacy that thinking that searching for baby names will make you pregnant You don't have to worry. You can search baby names if you just want to you know, find out stuff like that But Facebook can take all this data from past relationships and remember they have one billion users and 12 years of observations, you know strength trends start appearing with quite a bit of clarity When you have this amount of quantity I Mean let's say you're in a relationship with someone Facebook might look at you know amount of photos You guys are tagged in with together Times you mention each other in statuses when you post to their timelines How many friends you have in common the messages you send to each other, you know, Facebook will even read your messages You know, are you saying I and you or are you saying we and us, you know What are the types of likes you guys have in common? You know, when did you guys become Facebook friends? What's your age difference the location your language your hometown your occupation what you each studied? How many comments you make, you know Even the time you log on to Facebook and the amount of times you look at other people's profiles All this information with a whole bunch of other factors can be collected and it can answer the question What is the probability that we will get married and Maybe a little bit more on a scary side. It can also calculate the probability that your relationship could end I mean it could estimate how long it will last and it's going to use various amounts of factors to do this and For an example, we're just going to look at one key Indicator but like I said, this is just an example. I don't have access to the data But this is to illustrate the point. Let's say the data finds that people start a relationship They're all happy Time of length goes by but then the one person starts looking at other people's profiles starts messaging them and Then the relationship ends soon after Now the data can find this connection, you know, looking at people's profiles and then relationships ending but can it explain it because This might just be a coincidence You know a coincidence that millions of relationships start ending when partners start stalking other profiles or It could be the cause, you know, maybe by looking at other people's profiles. This directly causes your relationship to end or There is a hidden factor in this case say one of the partner gets bored with the relationship So she starts looking for someone else find someone more exciting and leaves, you know typical teenage behavior It could be any one of these three things But maybe something to back up with the hidden factor is other statistics Maybe showing that the frequency of key words used in messaging apps, you know, like love or xxx start to diminish Because remember Facebook also owns WhatsApp. So they've also read all your messages Well, I don't know if they've read all your messages, but they have the data on the word frequency and all that type of stuff But what if you haven't even met your special someone, you know, once if you're still out there, you're still searching I mean can Facebook help out? I mean, let's say you're currently single. You may not even be Facebook friends with your future partner. You haven't even met them But don't worry Facebook knows where they are. I mean as we stance everybody is so interconnected with everybody else and Facebook can use this to its advantage. I mean Facebook could even intervene and directly help you out and It could start off simply by suggesting that you let you know each other, you know That's causing you to become aware of that person's existence and Who knows maybe one of you sends the other a friend request This is when Facebook really starts to get to work Facebook can alter the timeline algorithm so that their posts are moved to the top You know, just like our sponsored content jumps to the top of your news feed So it could be with the special person thus keeping them in your mind Facebook could also be a little bit more direct, you know giving you some advice I mean it's seen millions of relationships. It knows the perfect pickup lines It knows what is the best thing to do to increase your chances Facebook could be the ultimate wingman and It could continue after you're in the relationship to continue to give you advice and thus reduce the rates of divorce I Mean already Facebook has the data on how the following will affect your relationship You know, they've looked at millions and millions of relationships They know what the impact having a baby has on it What relocating or having a holiday or a new job or a promotion or even the simple thing like reading a book You know clicking like to marriage advice or or, you know the different types of love You know something as small as that could have an impact So, yeah, I guess the end of the day the question is would you let Facebook get involved in your personal life like that? I mean, do you want the technology to encroach as much as this? And I mean already some of you guys are using technology to help you out when it comes to love So would you amp it up and give the big boy Facebook the right to use your data and you know help you find the perfect partner or Do you already feel a little bit too exposed to the internet and that your privacy is already too bare and open for everybody else? Let me know in the comment section below what you would do Would you let Facebook be your wingman or would you rather close the door? But no matter what you do make sure you subscribe for more actual videos And if you enjoyed this video make sure to check out the video I did on actuarial science and politics and actuarial science and the game of FIFA But yeah, that's all we have time for today. Thanks so much for watching and like I said Leave your thoughts in the comment section below. Cheers