 Zero is the pointy end of the spear in terms of the New Zealand tech story. I started up the company a few years ago and it's now taken into being a multi-billion dollar company listed on the New Zealand stock market. I've got some fantastic backing, a lot of money coming in behind them. At the moment they've got about 200 job opportunities going and in the next couple of years we'll definitely have more opportunities available as they just grow and get bigger and bigger. The really great thing about Zero is that there have been a lot of other startup companies that have developed as a result of their development, developing plug-in apps that work with their accounting solution. We've always been very vocal about our support for the local IT community wanting to do things for the IT community there. It's not only attracting people to work at Zero but being very involved in various events. So South By is kind of a good opportunity for us to promote New Zealand as a great destination to come and work but also obviously to pimp what Zero's about as well and to get the message out. So people have already heard of not only New Zealand but what Zero's doing so both Zero and the New Zealand image are out there pretty strongly already. Nothing we can do more than that. We tend to do that in isolation with our tourists, the beauty of the country. We do some work to tell people to come here and work here. It's a beautiful place but companies I think can be more responsible about it. So going out there and saying hey we're doing some great work in the world, we're thinking about it, we're a responsible employer and you can work with New Zealand and you can work on full tech. Mix that all up. It's nice that South By is attracting people who naturally have that sort of sense so it's great to do that more in Wellington and New Zealand as a whole. Certainly here in the focus I think from a New Zealand point of view is tech of talent. So people who are either engineers, so building software, web developers, front-end developers, test engineers, test analysts, business analysts even. We don't have enough of a pool of resources to find the right people that we need. So bringing in talent from outside is the only way we can scale. It's never been in the life of the company an issue of being able to afford talent. It's about finding the right talent that we want to bring on board from a cultural alignment point of view and a skill set point of view and bringing them in. And we just can't fulfill that with local talent only unfortunately. I like the fact that there are people here that are inspiring to think about different ways of building a culture and keeping that culture, defining it or not defining it. Thinking about the core values that we have as a company that will translate it to attracting people to work for us because their values will align to that. And I think that is really important to even out and then check on. I think we do a really good job with it. But it's really nice to come here and talk to other people who are working for businesses and companies who have ideas about how they've kept the energy and the dynamic nature of their business going through just thinking about some of these things. So yeah, really interesting people I talk to throughout the whole few days that I've been here.