 and everything that's actually in the funnel. So we could view assets. So it's actually, you know what, let me just do it the editing way so you can see it this way. So again, everything you do, you could package it up and then transfer it to any account. So as I work, as I build my business, as I'm building my own funnels, I package them up and then, you know, give them to whoever I want. So in this, you'll see, and this is just as basic as it gets when it comes to an actual full-blown funnel. You have your list, which is when they opt in, they go to that list. So this is for a listing, for example, 777 Plaza Boulevard. So this is the actual list. They opt in, everyone lands there. And then the buyer or seller appointments, that's simply a list of those who schedule an appointment. Now, it's not necessarily who's scheduled an appointment just from your listing funnel. This could be a list of anyone who schedules an appointment. You know, anyone that schedules an appointment can land on this list. But to keep it simple, this as they go to your landing page, they opt in, they then go to your thank you page, where on that thank you page, it should be a video. Introducing yourself, telling them a little bit about the listing, letting them know that you just emailed them all the specs of the property. And most importantly, to schedule a call, to schedule a call. Like, let me show you how simple this looks. This is, so this is the landing page. This is the landing page. I come here, get instant access to the price and photos of this property. Homes in this market move extremely fast, schedule your private showing before the bidding war begins. And again, you can edit all this stuff. And then just a few bullet points of the property, and then view all 17 photos now. So where I see a lot of real estate agents get it wrong, is they'll put 27 images on their Facebook profile or business page, whatever, and just allow anyone to see all 27 images. It's like, run an ad, get them to a landing page, entice them with maybe one bad ass image, right? Use maybe one image for that post and tease them, and then bring them here where they have to view all 17 photos, and they have to opt in. So the moment they opt in like this, send me the details, then it goes to your thank you page. Thank you for your interest. And this will be a simple video of maybe you and Sean or maybe just you. Hey guys, this is Anastasia. Thank you so much for inquiring on this beautiful property. Let me tell you a little bit more about it and most importantly, tell you, introduce myself and kind of tell you what our plans and strategies are for this particular property. So I would simply be introducing myself. I'd be thanking them, telling them a little bit about the property. I would be letting them know that I just emailed them. I just emailed you a ton of stuff. So you're gonna get the full listing. You're gonna get the, every link you could possibly imagine, all the details, everything is in the email. So make sure you check for my emails. And also make sure you check for my future emails because over the next few days, I'll be telling you more about this property and why it's so important for you to schedule your call now. And for those of you that are actually super serious, go ahead and click the button below. It'll take you straight to my calendar where you can schedule your best time. Oh, cool. So four points. Number one, I'm thanking them. Number two, I'm introducing myself. Briefly introduce introduction. Number three, I'm telling them I just emailed them all the details of the property. And then I'm also saying, hey, and by the way, check your emails over the next few days because I'm gonna be telling you much more about this property that you're just not gonna get anywhere else. So check for your emails. And the reason why I set that up, that's bullet point number three, check your emails. But the reason why I set it up for them to expect future emails is because as they see the ad, as they opt in, as they come to this page, some will schedule an appointment, but most won't, like let's say one out of 10, maybe two out of 10 will. That'll be really good odds. Yeah, yes, I mean, I'll take those numbers any day. And that's all you need. That's all you need to be successful is one to 2%. That's all you need. But what about the other eight, right? The other eight who didn't schedule a call here. That's why here in this video, I'm specifically bullet point number three, I'm saying, hey man, check your email. Not only did I send you all the details, but over the next few days, I'll be sending you much more information and you're not gonna wanna miss it. So check for my emails. The reason why I'm setting that up like that is because I already know eight out of 10 are not gonna schedule a call here. So I need them to get those future emails because in those future emails, yes, of course I'm gonna provide more information on the property, but most importantly, I'm gonna have a link to my calendar. So everything, the whole email automation, yes, it's great to provide content and share more information over a listing and open house, a seller guide, whatever, over the next two, three, four weeks over via email automation. But the objective is to provide my link to my calendar. The objective is to get you to schedule a call. It's the only reason why I'm emailing you, man. I'm not emailing you for my health. It's like we need to get on the phone. So over the next few days, I want them to expect more information on the listing and just really see my link to my calendar. And so back over here, this simply is a list that people would land on when they go and schedule an appointment. The whole funnel consists of really the landing page, the thank you page, the call confirm page. So as they do go and schedule a call, they'll go to your calendar and then once they schedule it, they land on this specific page. And the reason why this is all, well, the reason, well, every page is important, but when it comes to the thank you page, well, let me explain everything. When it comes to people seeing that ad, coming to the landing page and not opting in, those are people that are going in your custom audience. Though that's an audience that you'll want to retarget in the future. There are people that landed here but didn't opt in. People that opt in and land on the thank you page, that's very important for Facebook as well, because people who land on that page were able to categorize in a special custom audience and name that audience listing leads. And we do that inside of Facebook. Now you'll see obviously your list right here, like for example, up here, we'll see how many leads came in on the cartridge side for sure, but on the ad side, on the Facebook ad side, we want to track that over there as well, because whoever lands on this thank you page, they're in a specific audience. That's my custom audience. That's what I call my listing leads. And so if I can track that in Facebook, not only can I track the amount of leads, but I can track the cost per lead. Like look at the campaign and be like, damn, okay. We had nine people that landed on this page and we spent $72, right? So you'll be able to look at the cost per lead based on the fact that you took this link, this specific link, which is actually this link up here, you took this link and set up a custom audience inside of Facebook. And then also, this is very important for Facebook as well. Those who land on this page are in a custom audience and that custom audience is an audience that all exclude from seeing future ads, right? Like I don't need people to, especially if I'm running listings or maybe an open house, you would think, okay, so let's say only one family's gonna get this property. Let's say you have 42 leads that came in, only one family is getting that property. You would think that maybe, okay, the other 42 or 41 or 43, whatever number I'm on, let's just 42. You would think that the other 42 would be great to put in a custom audience to retarget in the future, but no, I'm putting them in a custom audience so I can exclude them because any information, if another listing comes on the market and I have these 42 people that I know opted in to my last listing ad, but it only went to one family, but the other 42 are still on my email list. Rather than running an ad and retargeting that audience, I would just send them an email because I already have them on email. Like why do I need to run an ad to them? You know what I mean? So anyone who lands on this thank you page, you're excluding, you're excluding. We're setting up a custom audience inside of Facebook and we're excluding from seeing future ads. And then the call confirmed, same exact thing. You wanna be able to track, give me one second. Sure, of course. Okay, cool. Awesome. Sorry about that, Anastasia. No, it's okay. With the call confirmed page as well, same thing. So those who land on the call confirmed page, you're able to track that with your Facebook pixel, put those people in a custom audience through Facebook and also exclude that audience from seeing future ads as well. Cool. That's why like when you go to my calendar, for example, here's an example. And I'll show you how to set this whole calendar up. But as people go to the calendar, right? As they go to the calendar, let's say, we schedule that call, that time, that date. And then this goes in right here. Next. The way this works is as they schedule, they confirm here and then they're taken to my call confirmed page. So this page right here is the same page that I'm sending you in this funnel, which is this call confirmed. Now over here on my call confirmed, look what I have set up. So I have my pixel on this call confirmed page and I also have a custom audience set up. So anyone who lands here, I'm simply able to track in Facebook for sure, but I'm also most importantly able to create a custom audience around it and exclude them from seeing future ads. I don't need my appointments to see ads. I don't need my leads to see ads because again, I already have their email. Any information, I'll just email it. Right. You know, save me on Facebook ad cost. I only want new people seeing my stuff or people who haven't opted in. So again, these are landing on the landing page that do not opt in. I'm gonna always retarget them because they haven't opted in yet. I'll retarget them for every ad from ad number two to ad number 22 because these are people who have not opted in. The moment they opt in, then they land on this specific URL and then we can exclude. But until you opt in, you're gonna keep seeing my ads because you landed on my page three weeks ago. Or you've been watching my last four video ads, right? There's another custom audience. So we have a custom audience around those who land on the landing page that we retarget for all ads. And then we have our viewers, our video viewers who we retarget in all ads from ad number two and on, for example. But thank you page exclude, confirmed page exclude. Now this right here is just next level. I'm just sending it over just so you have the template. But the way I do my email marketing, and it's just more time consuming on the front end. So you may not need to do this right now, but I'll just send it to you so you have it for future. But this whole thing is when I send out emails, like my email sequence, four emails, 14 emails, I have some sequences where I have 37 emails, all preset ready to go out over the next 90 days, the moment you opt into my page, right? So I have different sequences for different things, but what I do a lot is I'll simply write out the email, hey Anastasia, this is David, hey just wanted to follow up, say hi and let you know what I'm up to. And show you this latest video that I just put out regarding capturing seller leads on Facebook. Click here to watch now. That's a simple email. That's a simple text based email. But the moment you click watch now, you're taken to this page. And it's a simple cartridge page with one video and one yellow button. And so now in this video, and so for example, let's say I opt into your listing funnel, I opt into your listing funnel and in three days I'm getting an email from you and well every day I should get an email from you. If I opt in today, I should get an email tomorrow, I should get an email the next day, because it's a listing. So we have to create urgency, I need to email you. I'm not gonna set up 37 emails in a listing sequence because that listing will be sold probably by next week. I'll only set up maybe four or five emails that go out every day for the next five days, right? And the whole objective is to get them to schedule a call. Now you're listing, it may go under contract sooner than that, it might take longer, but normally they go pretty fast, right? I mean, I don't know, are your listings selling pretty fast? Right now? Yeah, it's a very hot market. Right, very hot market. So we don't need 15 emails in this sequence, maybe just five, maybe four, five, six emails. But my point is, is that let's say I opt in, I go to your thank you page, I don't schedule a call at that particular time, I now start to get your emails. The next, over the next five days, I'm gonna receive an email and every email is gonna tell you, tell me a little bit more about that property. But what I would do, and this is not, again, this is not something you gotta do right now, it's just because it's more time consuming, but just how I build my mind out is I'll simply do a video. So whatever the heck I was trying to explain to him in that email, I'll explain a little bit and then have him click to watch now. And then they come, they watch me on video, explain what I wanted to say. And in the listing, for example, I may go out and get some footage, get some video content of the property. And that becomes my email sequence. Hey, John, just wanted to follow up. Hey, thank you so much for inquiring two days ago on this beautiful listing. Guess what, man? I had 15 families come last night to our private showing and this property is not gonna last. I did a quick video of a quick walkthrough of the interior. Let me show it to you, click here, watch now. And boom, they click, they come here. It's Anastasia doing a selfie on her cell phone and there's a full blown video. And at the end of that video, that's a one minute video, two minute video. At the end of that video, hey guys, and by the way, again, this property will not last as everyone knows we are in a hot market. People are buying these things like hotcakes right now. So if you wanna schedule your showing, click the yellow button. It'll take you straight to my calendar where you can schedule your best time. Can't wait to show you the property, see you soon. So five emails that go out every day for the next five days with Anastasia on video showing me another one minute clip of that property is powerful. Now again, if you're in a super hot market, then maybe going all out like that may not even be necessary because that property for all we know may go under contract tonight. You know what I mean? So that's why a lot of times with listings, I don't really run ads on because a lot of times we're in a hot market and people are freaking buying that before the ad even goes live. You know what I mean? I get you buyer leads though. Exactly, you know what I mean? Exactly, so that's a good strategy for sure is being able to leverage your other services and pitch them something different. You know what I mean? So that's just the page that's included as well. And then the sequence is the actual sequence. A handful of emails that go out. And then the form is the form that goes on the landing page. So as they go to the landing page and opt in, that's a form. So we gotta create that form. And then the simple calendar. You've got that all here as a package. That you're sending me. So here's all I'm gonna do. Here's how we do it. So now I'm gonna simply, that's why I needed your username or your email because that's what's needed over here on this end. So let me share. So all I do is I package it all up. I click on yes, I hit this and I'm gonna share it with a specific card tree user. Okay. And you know what? Here's what I'm gonna do. I'm gonna just simply generate a share code. Here's the share code. Here's the share code for you. And actually for anyone that wants this funnel they can just type in that right there. And the whole file will transfer over. The whole funnel will transfer over. So here's what I'm gonna do. Go ahead and share your screen. Go ahead and share your screen. Your voice sounds good today. You're not breaking up. You know what? And that's what I'm afraid of. Like our internet provider sent out an email saying that internet is gonna be up and down today. They're doing some random update. So if we get cut off, it's because of that but hopefully they're updating their whole entire system. I don't know. Thank God I'm not cutting out anymore. Yeah, yeah, yeah, it sounds great. Chris. So in the chat, grab that code in the chat and I'll show you what to do. Oh, right, the chat, the chat. Okay, chat, found it, got it. So copy that and all you're gonna do is you're gonna go to my campaigns to the left. Yes. My campaigns. Where did it go? Oh, I see it. Yes. I was watching you do it. I know. And then we're gonna click on available campaigns right at the top. Alrighty. And then all you're gonna do is hit that green square to the bottom. Import. Import. And we're gonna import that share code. Okay. And then begin import. And that's almost it. So now it's saying here, you may now deploy the campaign whenever you want as many times as you want. So now we'll come to this part right here and we'll hit deploy. So let's X out of this. All right. I'll just kind of, I don't see an X. X, you just scroll up. Scroll up a little bit. Scroll up. Aha. Okay. Awesome. And so now we're gonna click the three dots on that funnel there. The three dots right below it, right below the page. Listing funnel. Okay. And we're gonna deploy. All right. Yes. So this is just a simple abbreviation, a prefix. Like put like just, you can always delete that but just put anything. You can put just three letters or 2021 or EXP or just put anything to get through. Okay. And then we put import. Okay. That's my lucky number. Awesome. Awesome. So now you'll have that entire funnel. So go to an X out of this. And then now if you click on, you could start at the top. You can click on my communications and now you'll see the two list. And then you'll also see the sequence. So if you click on list right at the top, Lee over leads and then list. Yeah, right there. So there are the two leads, the two lists. So again, you can delete. You can click the edit to the right and delete the four, two, four. You can delete the entire, you can rename the entire thing. So go ahead and do it now. Put the actual listing address. Perfect. Awesome. Awesome. And then what I also do is copy that. Go ahead and copy that. 1311 Royal Trun. Copy that. And so go ahead and edit. So let's click on the green one, edit. And then what I'll also do is all hover over communications at the top and click on sequences. So that's your email automation. That's your drip. So go ahead and you can go and click on edit. What I always do is I'll name, whatever I named the list, I'll also name the sequence. So, and then right there, wait, wait, wait, wait, don't click. Right there that thank you for your interest. Go ahead and put the address right there as well. This is simply a description of if they ever unsubscribe. So if they ever unsubscribe from that list, this is what they'll see. Okay. Just like a reminder of what lists they're even on. Okay. So now we come into the actual drip. We come into the auto responder. Go ahead and start tutorial. And this right here is simply just giving you a tutorial of how to structure everything, but I'm gonna give you a full-blown crash course in 30 seconds over here. So there's one. Oh, I'm sorry. You think I'll be able to launch the ad tonight? Yeah, heck yeah. Heck yeah. All we need to do really though, is put a couple emails together. So it's just a couple emails. And this is the sequence. So you can have as many emails in here as you want, but really it's just, maybe just a few would be good for now. And then the start and roll, go ahead and edit that, click over. Yeah, hover over that and click on edit. Maybe the blue to the left. Yeah, so here's the start and roll. Anyone who opts into the form, starts to receive these emails. So that's what this is all based on. You can base it on an opt-in form. You can base it on a list, which is the same thing. You can base it on a tag, whatever, but really it's just the opt-in form. Anyone who opts into this specific form, will get these emails. So go ahead and click on save. Okay. So now it just comes down to these emails, putting together a handful of these emails. And then also the actual landing page. So let's close out of this real quick. Hit done and exit. Okay. And then what we need to do also real quick, is we need to integrate your domain. I mean, excuse me, not your domain, but your email. So click on my integrations to the left, because these emails, as these emails start to go out, they need to come from your business address. So your email address. So those three dots on the cartur mail, above cartur mail, click three dots and click on edit. And right here, the sender, that's coming from your name. You can always add Sean, whatever. You can totally customize that. And then the email. So the send from and then the reply to. Those cannot be gmails or yahoo's. They actually have to be like your e-mail or your actual, the force. If you have the force email, then something like that. Okay, I think I can do anastasia.forrest.expreality.com. Yeah, perfect. That'll be good. So do that for both. That's super, super important. And then what you can do is you can send a test. I would send a test for sure. Now what is it? So why does this say 904homesales.com? It's sending a test. So by default, it has your email in there already. So you can send a test to that. It'll send it to here though. No, it's gonna send to the, well, yeah, it's gonna send to there, but it's gonna give you the notification at the Gmail. Got it. Send the test and see if you get that Gmail. All right, I'm picking up my phone. Okay. Click it again. Normally it gives you some type of confirmation. Click test again. Sure. Test. Okay, now it's sent. Okay. Portrait, test. Perfect. Yes. Okay, cool. So hit edit. So we're good there. We're good with the email. Now, here's what's super important, is this is the time consuming part. I mean, and that's why like, I know how important it is and how urgent it is to get an ad out like ASAP, but these pages just need to be edited. Like first and these emails need to be set up. So if you click on my pages to the left, you'll see the actual pages. Now, you don't need a page or video in your emails. You don't got to do all that right now, but at least updating and editing these pages is something you'd want to do. It's maybe just like, let's just do it real quick. Let's have, let's go into the landing page. So let's go into the list, the one down. Let's go into that one. So click on the three dots. You'll always, this just allows you to view it. Let's just click on the three dots and let's go into the editing. I don't see three dots. Am I? Yeah, X out of here and go back. Three dots. Three dots, three dots, gotcha, edit. So, you know what? Cancel all of this real quick, hit cancel. Let me just, so we looked at my communications, the list, the two lists, we're looking at pages, my pages, here are the pages. And then click on my forms real quick. Yes. This is the actual form that goes on the landing page. So we can edit this real quick as well. And then your calendar, that needs to be set up as well. So go ahead and take out the, yeah, go ahead and put the new address right there. That's it, just name it that. Yup, that's the form for that listing. Yup, perfect. So as we go in, as we go in, we can ask for as much information on that form as we want. And that's what a lot of, especially a lot of realtors, a lot of realtors always want phone number up front. You know, they- Can we add that? What's that? Can we add phone number? No, I wouldn't. That's what I'm trying to say. I wouldn't. I would just go name an email, let them opt in, and then again, that's why the sequence, the emails, that's why that's so important because that's where the emails are coming, that's where our appointments are coming from. The appointments are either gonna come from that thank you page or they're gonna come from the emails. Okay, great. So rather than me asking for their phone number, I'd rather have them schedule a call with me. That'd be nice. So yeah, so that, yeah, that's gonna help for sure. So hit save and next. First name, email, that's all you need. Save and next. And then confirmation, the moment they, it's gonna be a single opt in. So the moment they opt in, we're telling the system right here, the success page, send them to the thank you page. So the moment they opt in, where do they go next? They're going to that thank you page, which we'll be able to edit the title of it for sure. But that's the page they're going to and then save and next. Yes. And then this is where you can send that first email. Hey, John, thank you so much for inquiring, right? Like the first first email, but I don't send it here. I send it through my communications. I send it through the actual sequence. So don't send it here. Send everything through your sequence. So right here, the moment they opt in, they're going to be subscribed to that list. So that's fine. That's perfect. So let's scroll down, save and next. We don't need any of that. And then save it next. That's form design. That's fine. And then finish. So that's the form. So now all we gotta do is we have to, we have to edit those pages, and then we have to set up your calendar. Yeah. That's what has to be done. The pages need to be edited. The calendar needs to be set up and a few emails need to be written. Okay. So that's kind of what should be done before you run that ad. Now, all that can be done today. I'll just, I wonder if it's something I'll be able to do. If you kind of like show, tell me, give me a summary of what to do. I could always do it after we get off the phone. You know what? Yeah, I can, we could for sure do that or I could just do it for you. So, and I can, I'll record it and I'll just do it for you. All I would need is images and a description of the property. Okay. And a thank you video. And a thank you video. Why don't you do that? Why don't you let me send me images, send me the description, the entire MLS description if possible. Yeah. I'll do that and send me, and that's it. That's it. And then you work on that thank you video today. Okay, got it. I can film that today and have that done. Let's do that. And then I'll record how I edit everything. I'll record all that. And then that ad can go live tomorrow morning. Okay. We need to set it up in Facebook though. I don't have access to your account, but what I can do is I can, I can, I can. Tell me, because am I retargeting? I just thought we might want to talk me through it because I don't know if I'm retargeting my audience that watched my video, my intro video, or if I'm just going to kind of start a new campaign. Both. You're targeting a cold market and you're retargeting your previous audience, the video. So it's both. It's both. But this part, and it's like, damn, I have a full blown schedule tomorrow as well, but, but we got to get this thing out. Let's, let me, let me double check. Let me, what's your schedule in the morning? What are you, yeah, your Florida. Tell what's your schedule? What's your schedule? I mean, if anything, we can jump on. I mean, again, yeah, what's your schedule? Are you free at, are you free at, are you free at noon tomorrow? I'm doing my podcast at noon, but I'll be done by one for sure. Okay. Damn, and I have calls all the way till five, your time. So what we can do is, what time is your podcast? It's my time at noon, from noon to like one, and I'll be, I want to make sure it all works. I have to jump on, probably jump on 11, 30 to make sure it's all going to work technology wise. Yes, for sure. It'll take us, it'll literally take us it'll take us, it'll take us, it'll take us 15 minutes. So why don't we jump on at 11? Okay. Well, the only thing is I have a buyer appointment outside the house from 10 to 11. So it might be tight. I'm not sure if I'll be back in time, but I could, yeah. Let me do this whole damn thing for you in a stage. Let me just, let me just, here's what I want you to do. Go to, okay, real, so, so this whole funnel part, we're done with this part. We're done with this part. All I need is your login. Let me log in to your cartridge tonight and I'll update all this. Again, all I need is images. All I need is a description of the property. And that's it. I'm going to set up the pages. I'm going to set up your calendar. I'm going to set up your email sequence. Awesome. I'm going to set up everything. And then what I'll need is I'll need, I'll need to get access right now and we'll do that right now. I need to get access to your Facebook account. I don't need passwords. I'm going to have you just add me just so I can run the ad from your account, but from my end, and I'll start that ad tomorrow morning. Oh, that'd be awesome. Yes. Wonderful. Okay. And I'll record that part. I'll record that part so you know how I do it. Awesome. So what content do you need? I have a nice video that my photographer is sending me soon. All I need you to do is take that video uploaded to your business page and write out any texts, write out the actual description or write out the text of the post because that's going to be the text for the ad. Oh, perfect. Yeah, I'll write a little marketing blurb. Yep. Yeah, a little marketing blurb. That's all in that post. And so here's now what I need you to do now is go to your business page. Go to your business page. Just go to business settings and then I'll request access.