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Published on Sep 11, 2013
A look into the lightest, fastest, most powerful Royal Enfield in production - the culture that inspired it, the collaborators who added finesse to it, its combination of retro styling and ahead-of-the-curve engineering and why it is lauded by those who know their café racers. Explore our finest expression yet of pure motorcycling.
Created by Wieden+Kennedy in collaboration with Sy Turnbull,Tanupriya Sharma and Vikas Maurya.
Music: "There's rock'n roll on the radio" -- The Black Prints, "In the '50s and '60s" -- The Lees, "Rock and Roll" -- Pushgoolash.