 So with that ladies and gentlemen, without taking any more time, let me quickly move on to the next special address. The Mr. Ekmanchu, Baxi Managing Director, Dano in India, speaks on the topic of Nothing India to Eat Healthy. Now, this is an interesting one. I'll hand over to Ekmanchu to take you through the journey. All right. Thank you so much, Tavi. What an interesting session. I was not there for the entire bit, but yes, I did hear about the currency bit. And now we're going to talk about the real wealth, which is health as we all talk about it. And a very important topic to address for us in India. I'm really glad to be here to have this discussion. I'll be taking you through a few slides and then maybe we can have a larger discussion around it. So, we're talking about this interesting topic, which is really about Nugging India to Eat Healthy. And this is absolutely in line with what we do at Denon, especially in India, to really try and inculcate these healthy eating habits in people. It's really important we do that right now in address certain areas which are there of concern for us as Indians. If you really look at the landscape today, when it comes to the health status of most Indians, it is quite worrisome. There have been a lot of talks around health, wellness, lifestyle diseases. But when you really look at data, when you really look at numbers, some of them are really shocking facts that come to the table. Just a few of them that I've just put on screen for all of us to see. Look at the lifestyle diseases that we're going through. 20% plus people having cholesterol, India now becoming the diabetic capital of the world, 40 million plus. A lot of issues that we see on cardiovascular diseases, hypertension. While these are all diseases that impact us physically, I think the input is important. What we eat really defines what is going to happen to us. So a few stats, if you really look at the screen, for example, 70% plus having insufficient physical activity. And that's not great. 91% of people in India having protein deficient diets. And I think we always have a lot of assumptions and myths in our mind when we say that we are eating very well. Most of my diet that I eat, the Indian Thali, yes, of course, it's pretty good. But is it what your body really requires? And these are times when we forget that there are large scale deficiencies we need to cater to. And I think it's the responsibility of food organizations, companies, brands, to bring all of these out in the open, address them and really make these very meaningful journeys for the consumers in the future. Yes, there are profit objectives. Every organization, every brand will want to deliver on their objective of revenue and profit. But the question is, is that enough? As a brand, is that what you really want to deliver? I think what I feel and what's the large thinking here at Denon is very clear. It's not only about profits. It's not only about getting your top line in. What's really important is how can you as an organization, how can you as a brand play a very positive role and impact people's lives positively? If they can have healthier people out there, I think that's what the real success looks like to us. And that's where it comes to how we see a brand versus a stand. A brand can be the what, which really talks about what will the brand answer. But I think what's important is the why behind it. Why is the brand there? Why is the brand existing? What's the larger scope that the brand wants to cover? I think unless this is clear, we're not going in the right direction. When we talk about brands, you always talk about points of difference. How is my brand better than you? How is my brand better than the category leader? But I think it's important brands have a point of view. A market share fight is something that will always happen. But what is it that the brand stands for? What is it that the organization stands for? I think that is something that's really important to define right at the beginning before you start on this journey with the consumer. There are a lot of points here. I won't go with each one of them, but I think the point which I want to really make is as a brand, it's very easy to play tactically. It's very easy to start thinking of brand as a property which will go out there, try and answer some consumer needs and get your profit out of there. I think brands need to stand for something. Brands need to have a clear purpose. The brand needs to answer something really big for the society. And unless any brands does that, I think there is no real meaning of a brand being there out there in the market. I think these are thoughts which resonate with us quite a bit when we have our discussions internally at Denon. It's important that I set this context before I really tell you what we've been doing so far. And I'll pick up a couple of examples to really showcase what we've done so far and what our journey has been. So let me start with the mission, that we have at Denon. And then it's very important that we spend time on this. It's bringing health through food to as many people as possible. And I think the key words to see out there are health and food. We don't see food as something which is there to fill people's stomach. We don't just see food as something which will give you satiety versus hunger. I think we're talking about a larger platform. I think whatever offering that comes from Denon in India, whatever offering that comes from our portfolio should be addressing a strong health need. And unless it gives a tick mark on that, I don't think we'll be launching any brand in the future. So most of our products and whatever we have on the portfolio today is completely in line with the mission that we have, which is to bring health through food to as many people and of course, as many Indians as possible. And because of that, we do have our strategy and a lot of commitments that we make as an organization. For us, as I said, success is not only growing very good on top line, getting great profits on the business, but really push people or nudge people to adopt healthy eating and drinking habits. And I think that's the role that we intend to play in India and that's what we've been doing globally. And it's a step by step process. It doesn't happen overnight. I think the first thing that we need to convince people or offer people is better quality products. I think whatever we have on the portfolio today, we need to continuously improve the nutritional quality of the brand so that people get food, which is the most nutritious, which is the most innovative new technology and which makes their life a lot better than what it is. It's also about being very local. There are a lot of local nuances that are there, a lot of local benefits that brands have. And I think it's important to recognize these needs. At the end of the day, I think it's really about being proud of the portfolio that you offer to people. Something that I can be proud of to sell, something that I will give my family to have, something I will have. And that's in a way is the epitome of success that I see personally for us at Denon. So better products. I think that's the first basic fundamental we talk about. The second one is better choices. When it comes to food, I think India is one geography which is unique when it comes to the choices that we have. The question is, can we drive people to healthy choices? There's always this fight between taste versus health. We've had many discussions around it in terms of what's healthy, can healthy be tasty? I think that's where the role of innovation comes in. And we call it innovation, which is innovation in India. I think there is an opportunity definitely to give people options through a lot of innovation. To people in a way that they get better choices to make. At the end of the day, what's important, I spoke about certain statistics in the past. If we can have a positive impact on people's diet, on people's consumption and have their quality of life being better. I think that's what we as a food company want. And that's something that we're going to keep promoting, which will of course help people adopt it, help people nudge their choices more towards healthier options that are available. But I think the whole responsibility and obligation lies with companies like ours. To start this whole journey, to start this movement, to make sure that people follow. If you look at our portfolio, you would have seen most of these brands in the market. Brands like ProteinX are legacy brands in the Indian market. Almost 100% of our portfolio lies in health today. So while we talk about it, we make sure we deliver on it. So whatever we're going to launch in India, whatever we have launched so far in India has always been extremely healthy. And that's the choice that we want people to have whenever they talk about Denon, whenever they talk about nutrition, they should know that anything that's coming out of this organization will always follow health. So nutrition for all is what we talk about. And all our portfolios, even in the future, and some very exciting launches that are going to happen, are going to fall in the same line of health for people. I'll just share an example of one of the agendas that we have picked up as an organization. And it's an important agenda to address. Around four years back, there was a big survey that happened which showed that more than 70% of Indian diets are protein deficient. And protein is one of the key building blocks for each one of us. I think there are a lot of myths that are associated with protein. A lot of people think they're getting adequate protein. But I think protein deficiency is a big agenda that we need to address. And not only us as Denon, but I think all of us together need to address this. Because unless we do that, protein deficiency leads to a lot of issues. And that's something we want to address. So the last five years, we've been doing a lot of work to make sure we educate people, take holders. We work with a lot of agencies to make sure there is enough noise around the fact that people are made aware that there is lack of protein in their diet. They need to look at this extremely seriously. And this is something that should in a way help us in the future if this improves. Because once this improves, we know that you're going to have a better physical life and a better physical life means better quality of life. So it's very important to address this. And we at Denon have picked up this as one of the core areas that we want to work. We have been working on it and something that we'll keep on working in the future. Now, what do we do about it? One is just talking about this whole protein deficiency bit. But what do we need to do and what have we done so far to make sure that there is enough noise around it? I think there are three ways that I look at it. The first one is as a responsible food organization, we need to give better products to people. Unless you do that, you're not really living up to the mission that you have. And this is 100% our responsibility. So I think better products. The second one is the power of partnerships. One company alone cannot take this entire journey forward. It has to be a holistic approach. So stakeholders are important and a joint stakeholder movement, which means companies, which means HCPs, which means retail, which means credible industry bodies. We all need to come together to make enough noise around it to make sure that this is heard. And the third one is more to do with consumers. How do they get to know? As I said in the beginning, most of us don't even know we are having lack of protein in our diet. So we work on certain tools and services, which will help people understand their deficiency and which will help them make the right choice in terms of how much they should be having in terms of protein. So the first one, better products. We need to continuously improve. We need to continuously make our brands more healthier. We need to continuously innovate to make sure whatever we are offering is impacting lives positively. So the brand that we have Protein X. We've continuously improved its nutritional profile year on year. Last year, we had this whole discussion around sugar being the big menace and the Indian population racing towards diabetics. Having sugar on the portfolio was not the right option. So we did work around it. Now the entire portfolio is zero sugar, which makes the product even more healthier for people. So you're not only getting protein, but you're also saving yourself from the menace of sugar on the portfolio. So this is just one of the examples, but even on the overall nutritional profile, we keep on working so that people get better options for the future. The second is power of partnerships. So we work very closely with the FSSAI. They have the Eat Right India movement and we were amongst the first few organizations to sign up on that, which is a pledge to make sure that whatever comes from our portfolio is healthy. We also work very closely with CII, which is a very credible body to really talk about protein and the protein adequacy that's required. We are right now in the midst of the protein week. Now it's an annual affair. It doesn't mean that we don't talk about protein the entire year, but this is one special week where we make heightened noise around protein and we come together with all these stakeholders to make huge communication around the need of protein so that people are sensitized on its need. The impact has been quite good. We've reached more than 100 million people so far. Yes, when you look at the scale of India, still a lot needs to be done, but I think we are on the right track. We're in the right direction to make sure we bring this message going forward. And the last one is on the tools. Now, as I said, how do you really know or how do you assess there is a problem? I think most people in India don't have the tools to assess it. So we started this whole thing around the Immunonutrient Calculator. It's available on our website proteinx.com. It's a free of cost calculator that you can use. You just have to key in the daily diets that you have and you will find out what key deficiencies you have in your diet, not only protein, but all macro and micronutrients. I think once people see that, once people get assessed, that's when they really realize that there is a problem in the diet and they need to take corrective action. So think as brands, as companies, we also need to be enablers for them. It's not only just going to them with an ad campaign and telling them, oh my God, it's really great. Please choose us. But I think you have to be a partner in this journey. You have to be enablers to them so that they can understand, they can assess what's really happening around their diets and finally take corrective action around that. So this is what we've done on proteinx as a brand. We've been doing it continuously. We are seeing some excellent results in terms of protein awareness going up, which is, as I said, completely aligned with the topic that we had today, which is nudging people to eat healthy, to have healthier choices. That's something we really want to do. And yeah, finally, I think it's important that all stakeholders come together on this one. It's not one company alone who can make a big impact. It's all stakeholders. The more we talk about it, the more we create a dialogue around it through key stakeholders, the more people will be aware. So they assess themselves, they get awareness, and finally they take action. I think if we can do that, I'm sure the nutritional profiles or the health profiles of people in India will be much better and their quality of life is much better. And I think that's one commitment that I take forward as the managing director of Denon, that we will continue to keep working on it. We will make sure we keep giving you healthier nutritional choices and really get India to a great state. Thank you very much. Thank you. Thank you, Mr. Bakshi. So that was Himanshu Bakshi, managing director of Denon, India, talking to us and we really appreciate your time and joining us. Thank you. Thank you so much, Dabin. Appreciate it.