 On screen it's a very definitive thing, what I am. I'm either a king, a commander, a policeman, a cop, a lawyer, a doctor, whatever. But off screen I think, parts of all of those characters is what I am and I think that's how I evolve as a person. My film influences me as much and I end up being who I am. So to me it's like this, where life is quite boring in that sense where you've got to be the same person, you've got to do the same job, consistently be doing the same thing. I think acting gives me that outline to become someone else and probably live a whole life within that realm. To me I very strongly believe entertainment is a medium that influences societies, generations and all of this. And to me that's, even today it is probably the most continual community building place across the world. I mean nothing bigger than a movie theater that constantly holds so many number of people coming so many times a day and at such volume and feeling the same thing. So this is the most important part of what our business does. The stuff that I've done as films itself I've been slightly away from what the regular beat has been because the idea was to me everything had to be seen for the first time. Every time I saw something for the first time that always stuck to me. All of this is not possible if I wasn't an actor. That's a guarantee in this. I wouldn't have been able to build anything that I built. I wouldn't have been able to put any projects that I'd like together. None of that would have happened if I wasn't an actor. See to me I think whatever businesses that I do have been an extension of art and storytelling and that's whether it's technology that we have. Today technology has become a big part of our business because to make big scale films, to make big spectacle movies you need big technology to kind of aid you and technology has become a great tool for the filmmaker in today's day and age. The idea was to associate ourselves with anything in the urbanization space. So as Antel, the idea was to create a program for everything that's in the urbanization space for international brands to come to India to scale up as a program for Indian brands to scale up in India as a program vice versa for Indian brands to actually sit in the west where hoping we're able to find and build some unique brands in this opportunity. And what we also have is the skill of putting talent together with these brands. Blockchain kind of threw everyone off the hook when I was making that first investment in blockchain. To me, I use the simplest form of blockchain. I use the... we're not even getting into crypto we're not even getting into something that's complex. It's rights management that we've built the capability of because today the real ambiguity on things will start coming because content is so much aggregators are so many you need that one system that kind of holds and registers films and say there's certain format to this and we're really hoping that we're able to do this in international markets much much more. India is a great big hub for technology. It's a technology builder. It's just that we haven't been building it in the entertainment or the creative world. It's just started with visual effects that's been the first piece. Today now we're trying to disrupt things in the distribution space with blockchain and others. The more and more people start understanding tech. Today OTT algorithms have become the biggest piece that they're writing code and algorithms for. So I think it's... we're about that brim. So I think things like that I do for tech talks or things that I go to speak at tech events is to just say that here you go there's a direction for y'all to head in the entertainment world. When you're in a 50-year-old company then you've got to think about longevity and that becomes the first part of anything and today we can quote 50 films from 20 years ago. Why is that? Because they've made a lasting impact on us today. So the longer you stay and you realize that this is actually made for a much more longer term if you look at it that way. I work in a studio. Unlike anybody else, I'm part of where filming happens. There's no real space for vanity because here is where things are getting built. You can... vanity usually comes when you're outside in a regular society. Now for somebody who lives inside of this place you kind of become vanity-proof in a certain way because because all of that vanity that usually one carries when you're successful or famous is only a marketing tool for us. I have a fully different understanding to nepotism. I guess I'm a product of nepotism in that sense but then here nepotism meant you do everything yourself. You have to learn everything that you need to get done and you have to do it. So that's a completely different system from what it is. 100% I agree that it's much easier for someone in the ecosystem but that applies to anything that you're in. I'm saying if you're a family that's been running hospitals or you have a family full of doctors that content or that subject comes to you easily than anything else.