 Now, just give us a brief description. We just touched on briefly elite funeral funding, but where did that idea come from? So, I take no credit for it whatsoever. What happened was, my business partner, I always used to take two hours a week. It was usually on a Friday and it usually was at a coffee shop and I'd go there, I'd have a great cup of coffee and I'd start writing and reading about other businesses I could start. Even when I had a good business, finance and solutions has been doing great. It's going to do over 25 million this year. It's a really good business. I like it. It's fun. It's very profitable and I think it's going to do well in the long run. But prior to that business, well, I'd say even that business, I always liked looking at other businesses. It's just my MO. Now, rather I act on it as a different story, but what happened was we were thinking of another business too. We were worried about financing solutions in the recession and then we were saying in the recession because we knew a lot of people who are in finance lose a lot of money during recessions. We were like, okay, what could we have two financing solutions that complements it? So, when there's a recession, the other business does well. Right? Smart. Yeah. We had a client that were a prospect that we were evaluating for a loan and for a line of credit. It was a funeral home and on his bank statements, we saw that he had taken money from a funeral funding company. We asked him what that was and he says, oh, well, it's this company that provides me an advance against a life insurance policy so someone can get buried. My business partner who's very good at finance, he started to investigate it. As true to the form, he was telling me about it and then he had questions and I'd be like, okay, let me go find the person who can answer that question for you. I went and I found a competitor in that space who was more than happy to tell us about it. He was actually interested in selling. So, that's why and he was in a different market. I was going to say that it seems like a regional type business. So, he told us a lot about it and then he ended up introducing us to the two people who became our partners who ran the business. One of them had 25 years of experience. So, was it luck? Yeah, but was it opportunity? Yes. So, that's how we found it. You never know how you're going to find that idea and listen, over the last couple of years, there's a word that's become very popular called pivoting. Pivoting is when you get into a business and you learn about it and you see an opportunity for something else and then you change the business slightly and you pivot in a different direction. And I think that that's a valuable lesson that you should always be looking for other opportunities, other pivots, if something's not working. I mean, I think, you know, Eric, you told me about your story, which I thought was great, you know, which was, you know, you had been in build, you know, in, if you want to tell it, I mean, what we were talking about earlier, your story. Yeah. Well, everyone knows my story that was to my podcast, but yeah, you can recap briefly just to make a point. That's fine. Yeah. I mean, you were, you know, from my understanding, you were in, you know, the construction industry and you didn't get paid. Yep. And you're like, you know, this sucks. Yeah. And then you saw that, I don't know how you found out, but you found that the government always pays their bills and then you switched it to a business that was, you know, selling to the government. Right. Yeah. Right. And, you know, I know I gave you the snapshot. That's good. That's okay. Yeah. And so that's a pivot.