 So today we're talking about how to build and use a taxonomy. We'll kind of go over the goals for the workshop, dive in a little bit into what is a taxonomy, what does it mean in general, and what does it mean for your organization. And then we'll really get into how taxonomies work in action and how you can better identify document, understand, evolve and leverage your organization's taxonomy. A quick note about where this fits into Parsons CKO's work and philosophy. You know, if you've, if you've been to any of these before, if this is your first time you, you know, you know that our whole spin on this is engagement architecture. I think that all of the people processes and platforms that make up your organization and that you leverage need to be thought of holistically and strategically to give your audiences the kind of engaging experiences that they need in order to help you advance your mission. And certainly we often like to say sort of the glue that binds everything together in your engagement architecture. So we'll see that in action throughout the workshop. So our goals again what we hope to achieve today, provide some clarity on what taxonomy is and more importantly what it does understand how taxonomies are used today within and across your external channels and internally. To give you, we're going to be talking about websites but going far beyond websites in terms of where your taxonomies live and how they're leveraged. We'll start to talk about how you can determine what opportunities exist for evolving your usage of the taxonomy. So, you know, sort of ground zero for taxonomies is normally when you do the website redesign and you say okay well where are the topics, how are we going to organize the topics on our site. So maybe your organization already has some topics in place on the website will sort of extend from that out to how you can use taxonomies such as topics more across the board. The, the, the other thing that we're going to do is prepare to prepare you to talk with your peers about taxonomy and how you can collectively use taxonomy to improve your engagement efforts across platform. So we're going to be working with a spreadsheet template that we put together, and that will the link was in your email will also share it in the chat in a little bit, so that you can start to document for yourself. What taxonomies you have in place, and how you can sort of collaborate with your peers particularly across organizational silos to really leverage your taxonomy. What's in a name. All right, so my definition of taxonomy or our definition of taxonomy is that it's a classification system for your content, your projects, your audiences and your data that empower strategic use within and across the channels and systems of your organizations engagement architecture. You know, so taxonomies are famous in science, especially in the animal kingdom for saying this animal is like this and this animal is like this everything neatly grouped and organized, but evolve over time. So we think of taxonomy as something that is not just how you categorize the content on your website, but it's at all levels in your organization so you have taxonomies that are about your audiences about attributes of your audience is near contact model. So you have taxonomies of your data, what types of data do you have what do you use it for, how does that connect to your content. You have taxonomies, most likely for your internal projects or the way that you organize your work. And the critical thing about taxonomies is that they're there to be used. So it's good to empower strategic use so it's good to take a step back and say what are we using these taxonomies for you know what audiences today serve internal or external. And we'll we'll get into that more in a little bit. This last or second to last point is important within and across the channels and systems. So for taxonomy, level zero is or level one having some good topics on your website, and maybe having some topical lists in your email system where you start to see taxonomy really connect is can you send dynamic emails to your audiences with the topical content from your site to the topics that people on your email list care about. So taxonomy really is a tool for starting to understand your audiences more and connect them across systems. Okay, enough, enough definition there. This is just to kind of expand our understanding of what taxonomies exist, and to really start to think about the channels that they can be used in the things that they can apply to. And what are those strategic uses that we talked about so again here that I'm not going to go into these exhaustively. But most organizations have some sort of topical organization, particularly any organizations that cover a wide range of work, or wide, you know range of efforts. The topics that you use to organize your work, and that can be relevant as we've seen on your website on your email system in your CRM if you associate topics with particular contacts, be they external or internal and topics can apply to things so reports you produce posts on your site, experts that you have these are some of the common ones blog posts, as I mentioned, and again thinking as taxonomy is terms that apply to things. So if you can apply a topic like climate change to website content and to a contact and to your email system, and they all say climate change associated with those objects, then you can more effectively connect those pieces. So the last piece is really to think about the strategic use of a given taxonomy. So you can use it to enforce content strategy, you can support related content consumption and inform calls to action. So you can see two of these are sort of external facing strategic uses right so if someone is coming to your page and they care about climate change, having the site be able to automatically present other content about climate change really helps to support that content consumption. And then internally enforcing content strategy you could say hey climate change is an important topic if we look at the data we see that our climate change reports generate a lot of traffic and downloads and interest. So are we publishing enough on this given topic. Should we adjust our editorial calendar to publish more on this content. So that's just one example of a kind of a common type of taxonomy staff is another one. You know the people in your organization and what types of people those are often those will be represented in your website you know if you have experts on a variety of topics that you want to sort of show showcase to the world. And again when you think about going back to the idea of a contact model if you have your staff and your contacts in your same CRM and you're using something like topics. You can more effectively say okay well we have this expert who cares about climate change and we have these audiences who care about climate change and given the audience type maybe there are opportunities to make more direct connections between staff and audiences. So I won't go into the rest of these, but just know that when we say taxonomy, we're talking about those big categories of things that can be relevant across different channels apply to various assets and be used strategically. So this is just a little concrete example using our own website as the is that the guinea pig, so to speak. So really thinking about your engagement platforms. You can, you know, a great place to start when thinking of your taxonomy is with your specific pages of content so not necessarily your broad mission statement pages or you're about us pages, but the individual pieces of content that you produce because those will often reveal a lot of the taxonomies that you have in play. Sometimes ones that you have planned for specifically sometimes new ones that you didn't really think were taxonomies are implied. And sometimes ones that you know you can find taxonomies that are there and in your system somewhat, but are perhaps under leveraged in your engagement architecture. So the example that we have here is one of our blog posts. I think we'll, we'll put the link to this in chatter in the email. Follow up to this about turning data into actionable insights. So if we look at this page, and this is something you can start to infer even if you don't have, you know, back end access to a system, right so there are some of these, you know, elements of this taxonomy are in our CMS, but you don't have to have access to the back end to take a look and and see what you think might be there. So if we look at a blog post, we see a couple different types of taxonomies so we know that you know channel should be a taxonomy what channels do we have so this is our website. Content type is also a common taxonomy what are the different types of content we produce so this is a blog post. One thing to mention about content type is that it doesn't necessarily isn't limited to just content on your website. I know a lot of times in CMS world content type means a very specific thing for how content is packaged. But when we think of taxonomies for content type we often think of a sort of a level above that what are the various combinations and presentations of your information to your audiences online and offline. Taxonomy. So, another taxonomy we have here is topics so what topics does this cover, and the taxonomy term would be data, you know, a common way of identifying taxonomy is saying this blank is about blank, this blog post is about data. So it's associated with data. We also have the author is my colleague Rick Richards, and that is also another taxonomy that we have the different authors or experts in our organization. So again some of these taxonomies, you know, are probably if you look at your own website. Some of these are ones that are likely ones that you know and have planned for and might have some degree of control over. Others are there because that's how they've always been done you know we see that a lot of times with organizations that are have been running a blog for a long time or using blog like tagging functionality, where they have 600 topical tags. That word press has allowed them to use and their own kind of lack of internal governance has led to the proliferation of those tags. So this will also be a way for you to identify. Oh wait who determines that this is about data or this is about x or this is about why we'll get into that a little bit more in the spreadsheet. So getting a little bit more in depth into why are taxonomies useful. Again important to really think through to think of this internally and externally. So topics are taxonomies are useful for your audiences so they can, you know, find the types of content that they want to discover more content filter and search content, you know, and if you're presenting taxonomies like a topics or regions. And that that's a signal to your audience of what you care about and how you organize your work and your content. And it also has implications for how your content appears in Google search results. We're not going to get a lot into the search aspect of this but but know that taxonomy is very important for your search engine optimization efforts as well. So really, on the internal front taxonomies are really useful for reporting. So if you have good taxonomies in place you can say hey, what are the most popular blog post, you know what what are the topics of the most engaging blog posts that we've had, or who are the authors of the most downloaded reports, being able to answer those types of questions relies on having a good strong and consistent taxonomy in place you can really see, you know, where your content and your engagement points are performing or performing. And that helps you inform decisions about what content to create to focus on to sunset. Again, if you're, if you're able to say every month let's look, let's take a look at the top topics in in our, you know, multi expert blog that we spend a lot of time on, then you can start to plan for, you know, increasing the visibility of some topics that aren't performing as well or doubling down on topics that are still relevant. This also helps you really understand your, your audiences and inform more personalized content. So the idea is that particularly if you have taxonomies and play in your contact model in your CRM, then you're able to say, Oh, here's a list of people who really care about climate change and frequently come to our events. Let's give them a certain experience a certain type of content that is relevant to them it's personal, somewhat personalized for them. Based on what they care about. So the third sort of category here is your internal operations so taxonomies can be very useful I don't think critical for you building a common language for describing how you do your work, and how it is connected. We've had, we've run into many situations with with clients who will kind of convene people from different departments, and we'll start to dig into their taxonomy and will realize that two different teams are using slightly similar taxonomies to talk about slightly similar things, but they're not sharing that vocabulary. It's, it's sort of misaligned. And there are aspects of the taxonomy that people don't even know about that come up. You know, so the perennial example is you know some organizations say we, we talk about issues, other organizations say we talk about topics. In many ways it doesn't care if you call topics or issues but as long as you use the same, the same word, the same term and concept for categorizing your work. So those are some ways that taxonomy can be really useful. And as I mentioned that taxonomy isn't just for the website, and we'll take a look at a website today to start to uncover taxonomies that are in play but where taxonomy really becomes a superpower isn't thinking about it across your different channels. So we can take a look here, building on the example. And what we'll hear from the blog posts is that the taxonomy in play is topic. So that's the broad category. The term within the taxonomy is data. So we can see now how that can be used in two different channels. So in the website that can be used to apply to blog posts to case studies to people. The email channel, sign up forms, campaigns, contacts, links, dynamic content, automations, all of those things can be associated with the term data. So for example, if someone goes to a blog post on data on the website and fills up and fills out an email sign up form the system can tell us, hey this person signed up for content about data. So let's craft more specific campaigns. So we say who cares about data. I mean everyone should but who on our list has signaled that they care about data. The only way we can know that at scale is to put taxonomies into place. And that lets us do things like analyze our content, develop our content strategy again personalized content, etc. Depending where your organization is with your taxonomy. These are some of the ways that your taxonomy can evolve over time and strengthen over time. So one of the ways is to really deepen your use of the taxonomy within a channel. So that is often what happens when you go through a website redesign or refresh and you think okay I really want to, we want to make our content easier to find. Let's revisit our topics. We have too many topics. Let's simplify. You know, or we have a whole new sphere of areas that we've started working on how do we make those fit within our current taxonomy or structure. You know, what kind of dynamic content presentation can we developed based on those taxonomies. So that's really sort of doing a deep dive into how you use taxonomies within channels. Other example of that would be really going into your email system or your CRM and saying, okay, we really want to create a list of people who care about a particular topic, so that we can make sure to reach out more effectively to them when we have new content, or maybe there's around that topic. So that's one deepening use of your taxonomies within your channels. A second way that your taxonomy can evolve is, you know, gathering new data with your taxonomies to inform your strategy and assess tactics. So that's where you want to be able to say things like, you know, what topics do people really care about on our list. What content on the website is most engaging for particular audiences, so that you can make decisions about what type of content you need to put out. You know, your, your visual presentation of things like email signups are people coming to a page but not signing up for the next step, be that, you know, email sign up a donation and advocacy action, etc. Because maybe the presentation isn't as strong as it could be. So gathering data is another key ways, a way that you can use and evolve your taxonomy. The third one is the, the big, big super mega evolved form of taxonomy, which is really to standardize and connect it across your channels to understand and improve your engagement again across channels. And you know, oftentimes organizations will jump right to oh we have a new email system we need to recreate our list, all good and well. And that's also an opportunity to say, What is our taxonomy how do we organize our world. How do we organize our contact and our content and our contacts and our people. So that we are connecting our audiences with the information that they need and we want them to have. So that's standardizing and connecting your taxonomies as a way to do that. And the idea for the taxonomy comes before as with with almost all things that the definition and strategy comes before the technical implication. So another note about taxonomies is, they're called different things in different systems. They're implemented different ways in different systems. In a particular in any given sort of complex engagement system or platform. You can implement taxonomies in different ways. So if you're, you know, spinning up a new instance of an email system. You have a way to to use custom fields, standard fields as way of ways of categorizing information, as well as tags or topics or labels that are that tend to be a little more fluid and flexible. The specifics of implementing the taxonomy can can vary wildly from platform to platform so it's important to get to that same page of just what the terms are, and then determine, you know how to implement them. Okay, so those are some ways that your taxonomies can evolve over time. Okay. Where are your taxonomies kept on the left here we've got you know another way of thinking or other terms for taxonomies other ways of thinking about taxonomies. Categories groups labels tags metadata segments context lists. Again, these are classifications groups that let you gather similar things together. We put lists and segments here because that is a way of organizing your information. And often, you know those lists will tell you what your taxonomies are could be. So if you have an email list that is about you know is from a particular program within your organization and that program is on a topic then you might say, Ah, okay, we have a list on this topic. This topic is our tax on is one of our taxonomies. So how do you uncover those taxonomies. Well, one, if you're lucky. You have some sort of documentation in your organization that says, Here is a tax on here's our taxonomies. Again, often that is, you know, here's our website information architecture here are the topics that you know are included on our website. Here's how to use those topics how to expand those topics. Taxonomy documentation and governance for website is often the beach head for where you do your taxonomies live. So if you're in comms maybe you have that if you're really any if you're anywhere in the organization you might have that document that's a great place to start. So if you don't have taxonomy is sort of clearly defined as such outside of their systems, then these are places that you can go to start to explore the taxonomies that are in play. Again, the obvious one the one we'll start with because it's a little, it's one of the easiest ones to sort of do live with people is taking a look at your website, your menus your navigation, your information architecture. And also look at the hashtags that you use on social media or that your audiences use another key thing about taxonomies particularly when you are thinking about developing taxonomies that interface with your audiences is making sure you're speaking the same language. If you're using one term, because you, you know your internal experts agree that that is the term. That's all well and good but if all of your audiences are using a completely different term, then you have a disconnect there. And that does a big part of what topic taxonomies are often all about is figuring out what that language connection is between your language internally and your audiences languages. So one of the kind of ways that you can reveal in your organization is, you know, talk to different members of your team and say, Okay, if you're getting emails about a particular event, how do you organize them. Do you organize them by project do you organize them by contact do you organize them about priority. Again, it's going to depend kind of see that okay. So, I think we had a regional internet issue. So it's having trouble as well. Not too far from Adam. Alright. So yeah, we were we left off here was this concept of, you know, where do taxonomies live. And the, as Adam was kind of getting into your taxonomy this exists if you use WordPress use a CMS. There's metadata in there. There's metadata on everything. It may not be a well thought out taxonomy may not be agreed upon by everyone on the staff. But a taxonomy does exist lives in that system lives on your website. It's visible by different audiences that come there's also in the back end things that people can't see that you maybe that maybe wind up being valuable. You know, you can maybe later push out to the world and communicate to them and let them use it when they're navigating your site. But there's also just, you know, the way you organize your emails and your email program, the hashtag you use on social media, the, that may tie back to departments my time, tie back to different campaigns. And the way you sort your contacts in in a CRM or even, you know, just in different spreadsheets or something like that, departmental contacts versus organizational contacts. Project names, another example, marketing campaigns titles or categories of internal reports. Probably you use taxonomies every day. And it often winds up being this sort of unconscious thing that not everyone agrees on. You know, we've definitely seen organizations that will say, well we have 10 different member types and then somebody will chime in and say actually we only have five. And it and it and that kind of internalization is really bears kind of laying out and getting consensus in the organization and thinking through what is a taxonomy. What, what is it officially let's have a shared agreed upon understanding of this taxonomy for the entire organization. And, and then let's, let's codify that let's make sure our systems think about taxonomy in the same way that our, our agency our organization our staff, think about taxonomy and taxonomies as well. I think Adam is just getting back up to speed. So, if feel free, Adam if you're, if you're on or when you're on, jump in as you're able for me made to keep moving the deck, I can keep sharing my screen, not a problem there. I think this next section here is just what you've done that once you've agreed upon your taxonomy figured out where they've lived or you've decided where they should live. And you start teaching your systems, your organizational context. So, you know, ideally, your CMS your content management system, your CM, your CRM, your emails, everything should think about taxonomy think about your content, think about your outreach, in the same way that you that you do. And that is kind of where we want to, to get next once it's once you're in agreement, you know, once you've got your systems on the same page as your staff, then you can start putting your taxonomy to work. So, one of the things that we'll look at is kind of building that taxonomy of taking it from a stage of, well this is just the way we've already done things or this is the way a system collects data to. Let's make sure it represents the way we we think about that data. Asking questions can pressure test categories for clarity of usage. And that's just fancy way of saying, you know, use the taxonomy you've got now start reporting on it and see if it matches your expectation. For some of our clients and we've just started capturing the categories on their website as part of metadata in Google Analytics or another analytics platform. And then we can run a report and we can go back and say, okay, these, these are the pages that show up under this department, or under sustainability, or under, you know, better energy usage anything like that. And you can pretty quickly get kind of gut checks from staff of saying no, no, that's that's not the right department that's not where that should live or actually that's between two departments we need some way for a taxonomy to understand that things can belong to multiple departments and organization. So yeah, one of the one of the best things to do is just start asking questions just start reporting on the taxonomies you do have and let those let those answers guide the next, the next round the next level of taxonomy building that you need to do. And I see that Adam has returned. So Adam when you're up to speed just go ahead and take over happy to keep sharing the screen if you need me to as well. All right, let me, let me share my screen so let me jump in around a little bit. Thanks for jumping in there Rick. Sorry for the technical issues everybody one second. Just going to present for you one second. Again thinking about building out your taxonomy, you know some of the aspects that we won't really go into a lot today. But thinking about who owns manages the taxonomy, you know how complex or easy it is to change everywhere that it should be used. And what kind of a key thing about taxonomy is, is, like with all things governance and documentation, where is your taxonomy documented, where is it governed. That's a great place to start and that's where we're going to start in just a minute. Some other considerations as you are getting your taxonomy together again from an external internal standpoint thinking about, you know, for your audiences what search terms are they using what kinds of content they're looking for how will they know if content is interested to them and then what what connects those pieces of content, even if you know they're not explicit on your site. So, think about reporting in terms of what types of conversions matter types of reports you want to have about your content. And then content operations, how do you group your content together in campaigns, you know so you know often you'll think of okay we're going to post blog posts or put up a report. So what kind of cases can that topical taxonomy inform or connect different campaigns so do you have email about the topic that's sent to go out automatically to you do you have your experts on topic, engage on social media, using the topic hashtags that you identified. So really thinking through all of those sort of content operations. Okay. So what you're going to do now is start to identify. Go through exercise that you can identify your taxonomy and let's see I had to rejoin so I don't see in chat. If everyone got the link to, to the template of the spreadsheet, and I think we had a volunteer that I saw. Let me open this up one second. Alright, so we had Emily from red syndrome research trust volunteer so in a second I'm going to pull up that website and start to talk through you how we can look for taxonomies. So, when you want to do this with your with your own site. So open up your website, explore some pages. Again, often it's good to start with a content page like a report or blog post or even an event. And then you want to start to jot down ideas for for terms or phrases that you might use to categorize the content. Again, you can think through the lens of what might a user be looking for or looking for more of. The channels or staff are related to the content. What important information is there behind the scenes that might relate to it. And you can put those ideas down in the taxonomy inventory. So I'll talk I'll pull that sheet up in a second and talk through it briefly. But the idea is that everything to the left of the bar is kind of what we'll be focusing on today, which is identifying your taxonomies and example terms. So our example from the blog post, the taxonomy was topics and the term was data, but we also have change management and search engine optimization and website redesign as other terms in that topical taxonomy. So, on the left we're really be focusing on identifying what taxonomies are in play. We've left some categories of taxonomies in there as examples. So that's going to be relevant to, to all organizations, but these are common ones that come up, and you are good to sort of have a sense of what what types of things are possible what types of things we're talking about. So that's to the left. And then, everywhere from the right is ways that you can dig deeper into that town taxonomy with yourself with your media team with your colleagues across the organization. So, so we have likely using this taxonomy day actually I will just jump over to the worksheet and show you here. So, moving from left to right, talking about the audiences that are using the taxonomy primary and secondary so again you don't have to be super rigid or precise with this at the start but just thinking who is this for you know who who uses this taxonomy. So the purpose or relevance of the taxonomy for external audiences and internal reporting or operations. And again these are just check boxes so you can say, Hey, the topic taxonomy that's important both to our external audiences as well as to internal to the organization. Column G is a place where you can capture notes about the current state of the taxonomy maybe how it's documented. You know, how you want to evolve. You want to evolve it or use it. And then the last three columns really get into the governance and documentation, who owns the taxonomy, where will it to us be documented and how easy or complex is it to change. Can get, you know, another sort of illustration of that is in, in websites that have topical structures, maybe you have five big topics, and those are almost always going to be the same and have you have to go through a big process to change those five big topics, but sub topics can be changed a little bit more frequently. So that is the spreadsheet. I think I see requests to share it. All right, so I just put that in the chat. And. Okay, so what we will do. I realize we're running a little close on time again apologies for the technical difficulties. So we are going to take a look at the red syndrome research trust. And I'm just going to go through and I see what some of the taxonomies I see are. So I, again, a great first place to start is just looking at the top navigation to get a sense of what the organization is about, and how the content is categorized. So you can see just looking in this immediate, this first item read families. I see recently diagnosed. So I'm going to go over to the taxonomy sheet. And I'm just going to create a category for other. So these are just groupings of taxonomies these aren't the taxonomies themselves so I'm going to put diagnosis status recent. So, it looks like the red syndrome research trust has content that is specifically for people who are recently diagnosed. What else do I see here, I see families. I'm going to put that under diagnosis status. Maybe that's part of that same grouping maybe that's different. What else do I see here. I see genetics primer. Let's say we have we seem to have a content type category in play here. And so we'll call that content types or resources, maybe resources primers. And what I'm going to do for both of those is I'm going to check that those are for audiences. And I assume probably for some degree of internal reporting or operations. What else we have okay I see rats, red clinics and clinical trials. So, going to put in here, clinics trials. There can be, you know, if you if there are multiple clinics, we can say clinics, clinic, a clinic B. So let's say that those are potentially for external audiences to find clinics to find trials. Also, for intent, internal reporting and ops. I'm going to put this in the navigation but I'm going to put it in as a question mark to say regions. So we'll say state or city region something like that. So that you can combine those two taxonomies. So we'll say North Carolina. So that you can combine some of these terms and text aren't taxonomies to say, okay, I want to find clinics in North Carolina, or trials in North Carolina, or within some, you know, degree or vicinity to that particular region. What else. I see fact cards. So I'm going to go ahead and put that in under content types. Again, maybe, you know, on further exploration that that is a taxonomy of its own maybe there are lots of different types of fact cards. And I think we'll do, we'll do one other section here. Research. Okay, so I'm going to create going to create a category called research. And we're going to call it so cures initiatives studies and studies. And that is just from a few minutes of sort of looking at the site. We can also do ones for, you know, take action so there is on this sheet there's like a, there's an advocacy section. So if there are, you know, particular types of fundraisers maybe types of advocates. So I'm just going to go ahead and put campaigns under there. And you can start to see how that can kind of expand out for your for your organization. So I'm going to stop there just so we have a few minutes if there are any other questions and Emily we can we can circle back and talk more about your website as well. So here you go from this is, you know, getting together with your team and saying okay are there other taxonomies that are in play, you know, and again, going to the right on any of these terms you know, what do we use this for, who's the audience for this. How can we, you know, what could we do more with this particular taxonomy, are there ways that maybe we have it on the website, and maybe we'd like to start using an email. So the considerations here are really what start to point the directions for, you know, what you can do with the taxonomy how you can evolve it, you know, really thinking through the, the areas around ownership and documentation so if it's not documented saying hey, the spreadsheet could be the start of the documentation for our taxonomy and evolving from there. And I have more time to go into that example but hopefully, hopefully that's clear and you can use the spreadsheet to start to really document and expand your own taxonomy. Jump back here. And so some considerations moving forward as you're using this. Again, thinking through how those taxonomies are in use today and if you see them on the website, it's used on the website in some way, even if it's not fully codified. What makes those taxonomies relevant to your internal stakeholders and external audiences, you know, are their taxonomies missing. So the key thing about taxonomies they should evolve over time and you really want to involve others in your org in that continual evolution, so that everyone is speaking the same page and your the information and your various systems can speak to each other. So that for example, you know, if people are interested in a particular trial in a particular area, then the people who are delivering those services can know about it using the same structure as your website uses, or your email list uses. So, you know, this is this is a good tool this is a starting point it's a big topic if any of you have been through information architecture rebuild or website rebuild. I don't know how big and expansive and contentious taxonomies can be, but hopefully this showed you a little bit of the power of taxonomies, the importance for collaboration and building taxonomies, and a good place to start, or continue your taxonomy documentation. So with that, I will pause and we will either end or we might have time for a question, and I will just say as well that if you would like to continue the conversation talk about taxonomy I'm always happy to talk about taxonomy it's something I'm really passionate about. So you can find me on LinkedIn you can find us on LinkedIn as well. If you want to attend more of these and be involved in our community of people who care about improving engagement with mission driven organizations, you can visit our community page. If you'd like to work with us, come, come to the project page or project or just reach out, and we can keep talking. We have a link to a survey that you can take let us know how we're doing. I think we did it. Obviously the the brief internet cut out was was less than optimal. But thank you so much for your time and attention to this, and have a wonderful holiday season. Stay safe. Stay warm.