 Baw, what's up everybody once again is Brain Man Sean and I'm back with another episode of Inside the Network where we share exclusive content from Inside of Brain Man Network.com because I signed myself and this clip is an exclusive snippet from a full interview I did with manager Nick Jorgensen. He works with the artist Orrin Major and they've been able to accomplish quite a bit on their own and had true success in getting music listened to and marketing the music which is why this topic is extremely important right. People ask singles, full projects or how should I even think and strategize about my music. I think this clip will bring a lot of clarity and it's a lot more straightforward than some of this advice a lot of people probably hear out there so let's get into it. What's your opinion in terms of dropping full projects because so many people ask me this all the time already have my opinions and generally speaking my answer is not really that big of a deal but when it comes to dropping full projects because you said Orrin dropped his first project right, 2017 of course I remember that now why did you guys drop the full project as opposed to just dropping singles people say oh you should only be dropping singles if you aren't this big artist or just signed artist and all that kind of stuff. What made y'all drop a project and what did y'all learn from it? Okay so real quick I mainly agree with that statement that releases that are singles tend to do better than projects if you're not a well-known artist second thing is that his album that dropped in 2017 I was not a partner that was before we had ever met and so he dropped that on his own and we pushed a couple songs off of that which did really well as singles and so we really stuck to the single mentality but the reason that he's been dropping projects since then is because he's an artist first and artists want to put together projects that mean something to them they have a message or they have you know just a sound that they want to get out and you got to let the artist do what he wants to do you know so what my theory is you put out singles you figure out which ones work the best which ones are being received the best those go on the album and then you release the whole project and repeat got it so he drops music which ones work best put those on the album only those on the album or now did you guys choose some now he kind of takes this together as an artist and then constructs a meaningful package right is that what happens yeah so it's really it's loose you know but if we see all these two songs are really well these have a certain sound that are kind of like the same theme then he kind of builds around that but it's mainly about what he has in his mind like he's he'll send me a paragraph of like I want this album to say this you know and so he really puts them together in his mind and then he executes on them got you and then after the project do you guys still push a single after the project yeah I meant from the project I mean right yeah so it's that's part of why singles are way more effective it's because it's hard to push or promote an entire album you can push it as an idea but to actually promote each song on an album is very difficult so that's why if you put out a whole album with a couple singles that do well and then the rest of the album didn't do as well it's not really a good look for you but we don't really care we want to put out the music we want people listen to it and we want to build up that independent catalog got it yeah so well before we get off that have you had a situation where I don't know okay we got these two singles then we put this on a project and the projects eight songs long I'm just making that number up but and then y'all discover there's one more song out of that bunch that is worth pushing for a period of time and y'all worked at individually for a period of time yeah have y'all not got there yet yeah no definitely after we release whatever it is whether it's a single or project or the song just picks up at a certain point from this every weekly or release radar or something then we'll we'll go full force on that because you know obviously that's what's working right now got you got you okay and it's interesting to hear you say no no deeper than the fact that a he's an artist and he wants to pull out put out full packages full meaningful pieces of work and that alludes back to what I said when I before I asked the question when I was like hey my answer kind of is it's not that big of a deal I think people overthink that part of the process what's more important is what you do after things come out because yes I can have like making the choice as opposed to pushing the entire project I push individual songs yes it's out as an album cool I have an album but that doesn't I feel like it doesn't when people say that that you should only drop singles they're ignoring the fact that you still have the ability to still market songs separately even though they're on an album right I mean right so yeah if you're only pushing singles but they are also on an album if those singles blow up it's gonna draw attention to the full project like there's no real downside to putting out music as long as it's quality and you like it that's it like this is there are no no rules man when it's so crazy about now no rules to how you release but I think the problem that people have though is they've been trained through school to think that there needs to be you get I mean looking for somebody else's rule I was just telling somebody else like this is the only industry right or not maybe that's only of course but but like in music the problem a lot of artists have is they're trying to copy off of somebody's paper who has an A right but in this industry you can copy off somebody paper who has an A and you can get it but you can also have completely different answers and y'all both get so there's no point of exactly there's no right answer and so just for the example purpose for us we've released so many different ways so he put out he's put out three studio albums he has one R&B project that was just random thing you wanted to do for my favorite actually right XO hardbreaker and then he did 12 singles once a week just because he had a bunch of music stored up I'm like let's just do it you have the music let's do it once a week we're released once a week he put out a three song EP just because three songs were similar we had them ready put it out as an EP so there's just there's no right answers just put out the music push it see how people like it and continue and keep going simple simple all right now if you want to check out the full interview of course you can check out on brandmannetword.com where of course we don't only just have that interview we have a lot of resources when it comes to artists building their brains and developing it we have workshops and also building your actual fan base right what infrastructure is needed to make that happen of course you can check it out the link in description below other than that if you liked this video go ahead to like button if you like it you might as well share it if you're not subscribed you know what to do hit that subscribe button