 And I think it for advertisers is going to create a massive opportunity where so many users are going to be present on a single platform at a free of cost. It also encourages advertisers to engage or it poses an opportunity for them to engage with the platform of course, poses an even better opportunity to get more interactions with their fan base consumption is definitely expected to go high increase during this time as what we have seen previously more importantly with the amount of inventory that opens up with such a huge user base advertisers will have more options at their hand with all targeting etc etc that that comes with it and that that I am sure will have I am sure the media planners that plan during IPL or for visibility during IPL it will give them a lot of options to sort of target you know sort of target give give more avenues to reach out to audience and you know maintain a lot of contextuality as well oh absolutely CTV has been an integral part of all advertiser plans and campaigns that happen if you've seen the shift in the last two three years the shift has not just been exponential it also provides you with a much wider screen in addition to which the quality and overall experience as compared to a TV is much much more richer advertisers have started realizing that as well and then they are sort of taking steps towards making their presence as well with with connected TV and TV now or other with the 500 million base which is which is what we're talking just now it is expected to go hand-in-hand or you know head-on take head-on competition with TV that during during the IPL there I am sure there will be a huge amount of audiences who will connect on both the app as well as the connected TV yeah so it does it definitely does allow a lot of measurability and that's that's that's where digital goes sort of ahead of TV I think the whole 500 million that comes on and I keep repeating the number here but this is going to directly challenge TV in terms of not just being or presenting visibility or just being present but also to be able to target them effectively and by that using you know trying to focus them on moments that come in and sort of customization that comes in it definitely have a much much more impact as compared to a normal linear TV that happens