 So we think, again, that putting it in the hands of more people is a way to make it more scalable. From the data source perspective, we support lots of different data sources, and again, that's along the same theme, but public, private data sources, structured, unstructured, et cetera. From the financial side, what it means is that, again, if you're paying per user, if you have to install per desktop, that gets to be a little bit unwieldy and it limits the reach, the scope of the community you're going to be able to serve. So there are a lot of interesting dimensions to it, both from the back-end side with something like the data stacks source and from the front-end side. Interesting. So because we've been talking, having covered this industry, we've been talking about expanding the use of BI to more workers in the enterprise. But we've kind of hit this 10 to 20% wall in terms of adoption, depending on what poll you happen to look at. So it sounds like you think a couple of things, the mobile and kind of the web-based access are two of the ways that we're going to kind of start to overcome that in the big data world. One approach I've always thought was really an excellent way to get more people to use BI is to essentially embed BI into the applications that they use every day. What steps are you guys taking in that regard? Well, first off, you think that's a legitimate strategy and if so, what steps are you doing to do that? So that, for instance, I don't have to leave one application and go to a BI application to do some analytics. Right, yeah, you're dead on, that's exactly right. At JetStuff, about half of our users are using it embedded. So it is very strong thrust for us. We make that easy by, for example, being open source and open APIs. So we publish all of our APIs. We also think that it's very important for the reason of contextual information. And what I mean by that is, exactly as you said, once you're inside the application, you don't want to have to leave and go elsewhere to try to sort things out. You want to see, okay, so this is what's happening, why, what can I learn from that, what can I predict from that? And that's the embedded lead you then to the contextual insights. I think that's key, because you're in the same environment, it really allows you to, as you said, understand in context what it is you're working with, whatever job you might be doing, as opposed to closing down, moving to a new application, getting distracted, and next thing you know, you lose some of the power of BI because you've kind of lost the context. Exactly right, yeah. We see that as an interesting trend, and again, it fits very well with the big data focus on collecting the information from all these places, which gives you all these new contexts that lead to insights, as well as deployment on the various devices and having real-time access from your mobile device, for example, as well as your web, and being able to make the kinds of decisions and insights that lead to better results, better performance of your organization. Well, we're almost out of time, but I wanted to ask, so going forward, for Jaspersoft, what are we looking at in the next year or two? As I mentioned, I've been covering you guys for quite a while, a very innovative company. What can we expect in the next year or two? Okay, so you'll be seeing more and better, and some of the things that we're now announcing are, for example, more interactivity in the presentation. So we've had dashboards and reports and so forth. We now provide the capability for users to do on-the-fly resorting and inclusion or exclusion of various site information, so forth, whatever, all without training, you know, that sort of the search model where you just go type what you want in the search box and off and running, same kind of thing here where we have the kind of controls that lead to that. You'll see higher performance, you'll see more device support, you'll see better graphics with our new charting engine and so forth, so lots of, I think, really interesting announcements and capabilities on the horizon. Okay, great, well, we're looking forward to seeing those. Hopefully we'll run into you again in some more events. There will be a lot of big data events and I'm sure you will be as well. Ben Connor from Jaspersoft, thanks so much for joining us on theCUBE, live here at Cassandra Summit in beautiful Santa Clara. We'll be right back in a few moments.