 Yes, we are back with some more of Why In The Morning as promised and special thanks to Joi Mochache and Hilda Wathithi for those informative interviews. I go by the name of BiMoses or it's by and more on every social media platform. It's always a pleasure. So be sure to interact with us on our social media handles at WhiteFair4 channel on Twitter, WhiteFair4 underscore channel on Instagram and WhiteFair4 on Facebook. Don't forget the hashtag entrepreneurship Tuesday because today is that hustle day, that day that we discuss legal tenders and don't forget the hashtag Why In The Morning and don't forget to hit me up directly at It's By Mo. So it's time for the moment of truth. I have a filmmaker in studio and this guy studied telecommunication but chose to follow his passion just to make some back. He goes by the name Breyma, I got it right, Breyma Awiti. And yes, he's the CEO and founder of Boppa films, Karibusana. Thanks, thanks a lot. Your camera is number four. Yes, just in case I missed anything, this is your chance to come correct with the titles. Yes, so my name is Breyma Awiti. Others know me by Boppa. So Boppa is actually like the initials to my names. So B, Breyma, O, W, Awiti, then PA is Paddy. That's my first name. Your first name is Paddy. Yeah. All right, you're the second Paddy in a meeting. Do you know the other Paddy? No. It's a comedian. No, I don't know that Paddy. All right, so you're the second Paddy in a meeting. So it's a good sign. So the initials, so your name can live forever. Yeah, exactly. When the business grows, your name grows as well. That's actually what, that was the idea. All right, so starting telecommunication at Strathmore, were you making films while in college still? No, actually, when I was doing telecommunications, I actually knew that was like the thing I was going to do because I was also into stuff like cryptography, just websites and coding, that kind of stuff. But there's a time when I had to leave school for a bit and then I had to get something else to do to keep me busy. So I took up photography and then after doing it for a while, I saw that maybe I can even do film instead. So I'm a person who likes to teach myself stuff. I try to look for stuff and try to just discover. Which is the case with so many computer engineers and telecommunications guys? Yeah, you have to be inquisitive. You have to try and find out more. So while doing photography, I was looking for books that can teach me how to compose well and all that kind of stuff. So there are books, actually, there are books for photography? Yeah, I actually read a book of like 300 pages without even picking up a camera, just like what is shutter speed? What is ISO? Just trying to learn, even before I picked up a camera. And then when I went back to school, there's a friend of mine called Ian. Shout out to Ian, by the way. Shout out to Ian, man, that's like a real one. So Ian gave me his camera, like no strings attached. He just told me, yeah, you can use this to do your work. And then I shot my first music video in like 2017 around March. It was terrible. I said it was terrible. Let us be the judges of that. We'll see. Is this on your YouTube channel? It's on my YouTube, but it was terrible. And then after a while, I did that video first, and then I did the second video after like a month. And then the third video, when I did it, the reactions that I got from that, I was like, okay, maybe I can even do this full time. So I tried to look for more artists. The artists that I work with are mainly my friends. But then I was trying to look for somebody that I can grow with. And then I came across this guy called Wod Baba, the Lua Tram. He's been here, he's been here before. Yeah, so after looking at his work for a while, I said, this is the guy I'm going to work with that I can like progress with. Because I saw that his work has like a direction, and he has a great future ahead of him. So I linked up with him, I sent him a treatment. And then we shot the first video, and people actually liked it. And you see, my style, since I didn't have a lot of equipment, I never used lights. It was just camera lens. So most of the work is in the post-production? Yeah, most of the, like, if I'm to be very honest, where I'm very good at is at post-production editing. So when I'm shooting, mostly guys usually ask, like, do you have enough footage? Do you think this is good? They doubt because you just came with a camera. Because I just came with a camera. No lights. We didn't even scout the location prior. That was before. So you know how to choose your shots, and you know how they're going to end up and where they're going to end up. Exactly. All right. So working with upcoming artists, where do you get them from? So mostly, Instagram, sometimes I just scroll through my feed, just looking at what people are reposting, what music is good. And then also SoundCloud. On SoundCloud, there's this feature for suggestions. So if I look at an artist that is good, I go to his page, and then I think on the bottom right or something, there are usually, like, suggestions of other artists that you can follow. All right. Before we talk about your clientele, and your Instagram, and what you're doing, have you ever heard of the lyric called Lemonade? Yes. Yes. This guy is, as a similar story to yours, he came up with some type of artists that were not really considered commercially viable at that particular time, but he saw a future in them. Exactly. And he scouted them on SoundCloud. Is it the template that you're following? Cold Bennett is actually one of the visionaries for what we're doing right now, because my template, my goal is to have a platform where most artists can come to release their work. And then, also, if you see most of my work on YouTube, it's usually not based on my work, per se, but just... Collaborations. Collaborations, yeah. So after looking at his work for a while, I thought that's also a way that I could use to kind of get into the market, because you see when you collaborate with very many different people, you also get more eyes on you. So assuming that Cold Bennett is a fan of the artist he's working with, do you like all the artists that you work with and their music? Yeah, that's like... I have to like your music. First. A lot of people ask me, Bopa, I want you to do for me a video like what Baba's video. I'll be like, can I listen to your music first? And then they send the music, and I'll be like, okay, you just keep on sending me music. When I vibe with it? When I vibe with it, I'll definitely work on it, even for free. All right. The artist that I listen to the music at first and like I get confused and I'm like, okay, I have to work with this artist. The latest being this kid called Trey. It's called Trey. It's T-R-I. But that kid has like a very different flow from anything that's... They're at the moment. They're at the moment. From Nairobi? From Nairobi, yes. Swailio English? It's English. And it's just kind of... It's trap, but it's like a Canadian flow. And then it's like the direct type of flow. And then there's some U.K. in it. It's just something... It's very hard to place it. So this is the latest project you're working on? No, latest projects I'm working on. I've been doing... I've been shooting music videos for the past like two months straight. So I'm still... There's a lot in the pipeline. I have like 10 music videos in the pipeline right now. I'm working on documentaries, still in the research phase. I don't want to talk about that a lot because I don't want to jinx it at all. Yeah, so like there's a lot... Come in. Let's focus on the music videos. Maybe you can mention about a few artists that are in the pipeline. Boba featuring or collaborations. Yeah, so I have SDP. SDP is a group of three guys. Part of them, I saw them. So SDP, they're up in Spanish and English. So those are kids also matched via Boba. And like I have also some works with TNT coming out soon. Also I've worked with a few gospel artists. I never thought I'd do that, but it just happened. It just happened. Yeah, Dezian Tyron. I'm also working with that guy. He's a secular artist also. Kind of the Kapuka style. Yeah, so right now I'm just trying to focus on building the craft. I can't say I'm there yet. Like this, I have a long way to go. And like I have a very big picture ahead of me. But I don't want to focus on that. I just want to focus on what to do right now. Staying hungry and staying foolish. You're always ready to learn. All right, nice one. So let's take a look at your Instagram. So maybe we can go up, up, up, up, up. Boba.co. That is your handle on IG. That is the logo right there. What is for the logo? I like the colors. Okay, so this logo, the previous version, it was two bees. So as you can see here, it's like letter B. Then there's like an extension. So first it was pink, the red on top of the green. But then there's a time I was going through a lot of stuff last year. And then I started this Be Positive campaign. So it's just a sort of a campaign to tell people to just look at the positive side of things. Like be in the present. Like there's a lot of stuff going on that you need to be aware of. The headlines are really pathetic. Yeah, but there's a lot of stuff that you really need to be aware of. So you need to be in the now. So this is just inspired by the the pluses. Those are just positivity. Oh, okay. So be positive. Yeah, and then also the bee is over. All right, that is genius right there. I like it. So be positive. Also the company came up with a logo for your company. All right. So what is the catchphrase for Bope films? It's just be positive. Be positive. Yeah. Amazing. Let's carry on. I see what Baba highlighted in your stories right there. We can pose that. This is Prince, right? Yeah, that's Prince. Is there anything cooking between you and Prince? Not yet. They're a little bit slippery. Prince and Betty. Those are like two of the newest artists that I'm really trying to get on board. And if that happens, I'm sure it will be magic. It will be magical for sure. Yeah. All right. So you do graphics as well? Yeah. So that is one of your graphics? So can I explain a little bit? Something a little bit? Uh-huh. Okay, so this is an IGTV video. That's also an IGTV video. Uh-huh. So this, no, we can play that one. Uh-huh. That one is some of the positivity stuff that I try to push. So it's me just putting myself out there. And you message to the people? Yeah, just talking about nowadays life things and stuff that I'd like people to know and also just try to internalize. Yeah. All right. So this is... This is just some editing work that I usually mess with when I'm practicing. I usually just try to edit something and then put it on Instagram, ask people how they think about it. And then if they like it a lot, I maybe use it for a music video. So this is how you do your market research. Yeah. So you try to get to understanding people like whatever you're messing with at that particular moment. And then in the future, they plug in into some of your projects. Yeah. And also as an artist, the best way to learn if you're growing is to share your work. So even if it's like just the first edits that I've done, I usually just try and share it so that people can see it. And you get the reactions and then you know, okay, people don't like this. So I need to work more on it. All right. So all these things that you know so far, where did you pick them from? Mostly self-taught. And then also just watching a lot of YouTube. YouTube is a good friend. YouTube is like whenever I'm at home and I feel like I'm bored, like I don't have anything to do or I'm just tired of talking to people. I just go to YouTube, just scroll. Okay, here's a tutorial about how to add wings on somebody. You can click on that, just watch it. Then I'll try it on a video immediately. All right. Watch another tutorial, try it on video. So maybe we can find the website. You have a website as well. Yes. So always practicing and always learning from YouTube. Yes. That is the way. So there's no need for saying I can't afford to go to film school right now, this day and age. Yeah, I mean, you can always put limits for yourself, but then that doesn't work. It's just like excuses. So if you're putting limits for yourself, you're just killing your future. Like I said, just be in the present. What needs to be done now should be done now. So, okay, I don't have money to go to film school, but I have YouTube. I'll go and research on how to do stuff and then do it right now. I'll let that film school sort itself out in the future. How old are you if you don't mind? I'm 24, just 10, 24. You just stand 24 in January. Wow. Youths are doing amazing things in this country right now. White Fire 4 channel on Twitter, White Fire 4, underscore channel on Instagram, and White Fire 4 on Facebook. And don't forget the hashtag white in the morning. Don't forget the hashtag entrepreneurship Tuesday. And most importantly, don't forget to tell us where you're watching us from. So you can know to Mythical County, Ghani, Ghani, Ghani, Ghani. So we have the CEO and founder of Boppa Films. If I got it correctly. All right. So apart from working with artists and music videos, there are so many other projects that you're working on as well. Yeah. All right. You're working with corporate by chance? Yeah, through like, like I just said, how to know you're progressing as an artist or growing is just to put your work out there. And I've also