 Here we are going to rumble around design, sustainability and other treats. How deep down the rabbit hole do you want to go? In the next minutes I'll tell you what this channel is all about. My name is Gonzalo Reineri and I'm a designer, an architect with a master's degree in environmental studies and a PhD candidate with over 30 years of experience. Basins and Tavotile have lived in the States, Amsterdam, Spain and long periods in Buenos Aires. In 1993 when I started studying design it was an analog world. I have lived this transitional revolution to a new digital universe. This temporal dimension has been accelerating since then. I've done graphic design, animations, videos, interactive media and web design, comics, interior design, art, design at houses and buildings. I've been a pre and post graduate professor for the last 20 years. I have created several successful startups and gone bankrupt even more times. But I've always stunned up and reinvented. I've never stand still. You name it, I've done it. This has meant that my work has been done with a trans-disciplinar perspective, working hand in hand with other disciplines and sometimes inside adult disciplines. If you want to peep my work, please visit BigManThinking.com. On 2019 the United Nations released a report where it stated that in the next 10 years 1 million species would disappear due to human actions. A few months ago Worldwide Fund for Nature released its BNL living plan report. And it documented that since 1970 they have found that the average vertebrate population had declined 60%. Like this there are hundreds of thousands of papers and research. No wonder Anthropocene is here to stay. About 5 years ago I asked my students if they could give me a definition for design. They had all gone through the same process during 4 years, all had the same courses and many had the same teachers. But each one of them gave me a totally different definition for design. A week later a small book that blew my mind crossed my way. 100 Plus Definition for Designs by Gabriel Del Sol. Wait, this one over here. How is it possible that so many ultra-recognized designers and design-related institutions have such diverse and broad spectrum for our discipline? How could it happen that during such a long period my colleagues, you and me as well have not agreed on a general definition? Why design is such an unconsensed discipline? It looks like the discipline has more questions than answers. So this took me to a journey and I decided to do a PhD in design in order to try to find out what is design. It is important to state that everything I will say I will do so from my personal position and nature, which I am certain is going to be shared by some and demonized by others. So in this series of videos I am going to invite you to rumble around design, sustainability, trans-disciplinarity, transitionality, designer, tools. We are going to do some interviews, follow some projects during the creation and production processes, talk about business and client relations and even review some basic design concepts. We are going to wander around one of my preferred mantras. Good designers don't just give answers, they essentially and initially do great questions. But this journey is not a one-man's orchestra. Design as many disciplines is constructed and developed in a community effort. So your comments, ideas, resources, any kind of contribution are more than welcome. And not only welcome, they are necessary to take this enterprise to a good end. So please comment, subscribe, right now, here, right now, and be sure to share and invite others to join. See you in the next video when I will start with a question for you all. What is design? Tell.