 Dear students, in this module, I'll talk about the keyword value and what are the parameters and what are the things which you should be looking while deciding a keyword for your domain name. So the perfect domain name, how to get your perfect domain name, of course it has to be available also. So there are eight dimensions. Now a number of organizations look at two dimensions or three dimensions or maybe four dimensions of a perfect keyword for the domain name. So in this module, I'll talk about the eight dimensions of a perfect keyword because there is a lot of value associated with the keyword. And I will look at all those eight dimensions in this module and in the next module. And I will explain to you that what are the features and what are the things which you should be looking at while considering the perfect domain name. So let's give you an example over here. The famous British dramatist probably which they call the greatest in the history. And it says that what's in a name, but that was like a couple of or maybe 400 years ago. There is a lot of value associated with the name. Let's look at example over here. So we have this domain name over here, which is rose. You can look at the value over here $380,000. This is rose and this is also rose. So what is the difference over here? This versus this difference is in the extension over here dot com, com versus biz. In this context and gulab which is also rose. You can see gulab is getting $4,900. So there is a lot of things which are associated with the name. So this screen shows you those eight dimensions and I will go through those dimensions one by one and I will explain to you that what is the strength and for example search volume. Now search volume means that how many people on the Internet are looking for that keyword or using that keyword in their searches. For this purpose, one thing is you can go to Google Trends and you can punch in the keyword and you can see what was the percentage searches. It doesn't give the actual volume, but it gives the percentage. Then is the conversion value. The conversion value means that if you select that keyword then how that keyword will help you get to your objective which is usually the sale of a product of a service. So what is the conversion value of that keyword? Then is the brand value. How does that keyword goes with your organization culture or with the picture or whatever you are projecting or how it sounds that keyword that domain name sounds with your company name or what your company offers. So that is the brand value. So of course there are people in the market who may have captured or who may have registered those brand valued keywords. So you have to deal with it which is not part of this course. Then is the persona value. Now unlike the print media or unlike the electronic media which means the radio or television, in the context of the web you are getting lots and lots of information about the visitors to your website and their demographic information tells you a lot about the personal likes and dislikes, the personal behavior of your users, of your visitors. So you have to take into consideration all these factors while considering a keyword. So the point I am trying to make is that you don't know when a newspaper is published. The publisher don't know who is reading that newspaper or where that newspaper will go and how much time people will spend reading that newspaper. But if you have or you have your electronic or web based version of the newspaper you know all those things. Even the browser being used, even the device being used. So based upon that you have to decide about the perfect keyword. And then is the trending value. Now trending value is like a recipe. For example there is a certain holiday and certain items are in demand. The recipes are in demand and after that holiday is gone those recipe demands are gone. So a keyword which goes with the trending value has a certain shelf life so to say. So you may be looking at the keyword on long term basis instead of short term basis. And then is the competitive value. Competitive value means that what your competitors, competition is looking for in the keyword and what you should have in your keyword in your domain name so that you go ahead. You are going ahead in front ahead of your competition so that is the competitive value. And then is the funnel value and of course there is a social value. Social value how people associate socially it is kind of a trending thing also because the social value certain things are long term certain things are short term and if you are socially conscious or if your organization, your business, your product, your service is socially oriented then that should be reflected in your keyword also. So these are the eight dimensions of a preferred keyword and while you are looking for a keyword you should be looking at all of them and look at the value also the overall value. So that's all I have to say in this module.