 One key aspect of the FBD project is how we can visualize and explore data within Region. Across the project we are running multiple data projects and data links to examine the regional data, both for the benefits of the SMEs in Region and to gain a general understanding of the Region. For example, we demonstrate how you can create heat maps of all of the businesses that isn't in the East of Lincoln Region to understand where they're concentrated, to understand, oh look, you can see the clusters around Cambridgeshire and Petersburg and other areas and other things, but you can also see the areas where there's far less business. You can see where they're at and you can start to explore that story, that question, that aspect of those many different things. Furthermore, we've also built ways that you can look at the different keywords of companies in Region. So what this does is it took a description of all of the companies in the Region and examined what were the keywords in the description they themselves provided based on a specific database, obviously creating this visual and understanding way of being able to understand and explore the Region, understanding what we really are at service and marketing, design, activity are all key aspects of the self-descript and often. This is just one way we can visualize data across this Region. And furthermore, we can even do more complex data visualization. This shows a similarity network which shows how the interactions based on company similarities across the Region. This is based on the top 1,000 companies and it shows how the different companies and how similar they are and how you can be very focused towards the center for more similar. So you can use data to visualize and understand the Region and that's one of the aspects of the projects which we explore through the data projects.