 We're going to talk about a subject that is something unusual for a tech podcast, but we're going to talk about menstrual pain. Now I'd like everybody, we're just going to take a heartbeat, make all your little fifth grade jokes in your head right now about this subject, and then realize that we're talking about something that affects, I would say, approximately 50% of the population of the earth. So I'm here with Nihazoshi, and she's going to talk about a device that they're developing here to alleviate menstrual pain. Absolutely. Nihazoshi Allison, and thank you so much for covering us. This is a very small portable device. We are a Silicon Valley-based company, a startup, we're a captain group. So we have two verticals prominently, Captain ECO and Captain WELL. So we have been in this business for over three years now. Of health. Yeah, in health and wellness, we would like to define ourselves as tech wellness company. And you know, this device is called ANNA. ANNA? ANNA. ANNA, ANNA. So the audio listeners I'm going to describe, it's something maybe about five or six inches long. It's kind of a white rubbery plastic with a little bulgy thing on it. Absolutely, yeah. And then it's pretty light, it's 0.01 lb, to be precise. Okay, it's very, very soft too. It's very soft, yeah. So you know, I mean, one little thing to worry about, right, it's, you know, you don't have to worry about the texture of it when you put it on your body, right. So the way it functions is, this little device is so small that it goes right in your pocket or can be attached to your belt. The one we have right now is a wireless pad. And we do have a wired pad as well, which goes here. So it's got a, looks like micro USB? It's got a micro USB. Perfect. So you carry a charger in your pocket? Yeah, absolutely. So the wireless pad, you take it off. So it's at the back, you take it off. So it's like leaves an adhesive? It's an adhesive pad. Okay. You take it off and you put it where it hurts the most. So you know, being a woman and suffering from menstrual pain, it hurts me on my abdomen and my back and my legs and everywhere, right. So it conquers up to nine different pain points. So let's talk about how this actually works. So the way it works is, it uses heating mechanism to target the spots where it hurts the most. So your brain leaves out signals, pain signals, right. We block that pain signals for you. Oh, okay. Just with heat? Just with heat, yeah. How is it targeted specifically towards menstrual cramps though? I mean, would that work if I just had a leg cramp from running? Oh, yeah, great question. So what happens is that when your body feels the pain, feels the intensity, the intensity is different depending on the pain. So if you sprain your ankle, for instance, that pain is different from menstrual pain. There are levels, right. So when there are these levels of intensity of pain, menstrual pain is the highest and we hit that point with this device. So you just slap that on your body wherever it hurts and then it's going to alleviate it? Yeah, sure. So this little device, this is separate of the wireless pad. You put this little device in your pocket or you can attach it to your belt. And you take off that as a pad that comes with the device and you put it, so I put it here. Oh, I am now finally getting it. So this little puck thing is what goes into your belter, on your belter and your belter. Sorry, I can't open it right now because it's a prototype. But you would take the little puck piece and you put that in your pocket, okay. So the bulge that you see, that's the device. Gotcha. And it's got some buttons on it here. It's got a plus and then a little wavy thing and an M and a... Yeah, I'm going to talk to you about that. So this is the intensity of pain. Everybody is different. The plus and minus? So everybody is different, right. So I might feel pain to the highest of intensity than you, for instance, right. So I can turn this on to the highest intensity. The best thing about this product is it's a smart device. So it connects to your mobile app and you can control everything from there. Okay. You don't want to give someone else access to that then because they'd be dialing you up and down, right? No, not my husband. He'll know my mood swings. Exactly. We don't want that. So is this... So you've got a prototype now. Have you been doing testing on women? No, we haven't started that yet, but this is FDA approved. We have tested this product, yeah. So it's safe to go. You have to test on some people, like yourselves. Yeah, I mean the internal team, yeah, but it's safe to go, definitely. And when do you expect to bring something like this to market? I'm sorry? When do you expect to bring Anna to market? So somewhere on March or April, we are right now at the prototype stage. We are manufacturing the products right now, so yeah. Okay, so you would go into testing it in March? We have tested it. We are very confident about the product. Oh, okay. I misunderstood. I thought you said you hadn't done it. Okay, great, great. So do you have a price point on it? Right now, we are giving it out for 40 to 50 percent discount for CES, for the pre-orders, but our MSRP is 120. 120, and you only buy one of these or you have to buy replacement sticker things, right? Yeah, so the device doesn't need to buy... You don't need to buy the device again. You can buy the adhesive pads separately once they run out. Very good. And where would people go to find out more about Anna? Our website, it's called www.captainwell.com. Captainwell.com. Yeah. All right. Anything else? Absolutely. I want to tell you about a very cool feature. So, you know, we are always busy the entire day. You wear the device. You forget to turn it off. So we also have an auto turn off that turns off after 60 minutes of consistent use. Oh, that's a great idea. Yeah, you don't want to run out that bad. Yeah. Well, very good. I think this is an interesting product and I don't believe I've ever heard of anything like it. That's amazing to know. Thank you. Very nice to meet you too, Nia. Thank you so much, Allison.