 What is up everybody welcome back to the channel in the previous video I was showing you how to set up a custom audience And I kind of touched on the importance of it and why you absolutely want to do that before you run your next Facebook ad In this case what we're gonna set up as a custom conversion. Okay, we're gonna tell Facebook You can do that to the through the actual event The code events as well the event codes as well But I'm gonna actually set up an actual custom conversion just to walk you guys through it because it's super powerful as well And you could test you can run conversion ads to the event code or you can run conversion ads to To Custom conversions. Okay, so here's what I want to show you just to just to begin with let's go to Let's go to Let's see well, I want to show you this first Because yeah, let me show you this first because let's go to the ads manager Let's go to create and all you're gonna do is you can come up here and you can click on create You can come to your Facebook page. You can click on create and go to add Click on add right there or you can come over here to the ads manager And you can click on the three lines and then just click on ads manager from there So just like I did I came to the three lines. I clicked on ads manager right there And then it brings me it brings me here. Okay, so this is the dashboard You want to bookmark this for sure bookmark this page? This is your dashboard. This is where you'll be able to see all your ads, right? But then also when you click on over here create you click on add This actually brings you to the ad setup. So before we get to the ad setup We're right here. Okay, so this is the dashboard to get to the ad setup We click on the the green button create and this brings us to the ad setup Okay, these are the three pillars. Okay ad account is because I don't this is a new ad account I don't have my card attached to it just yet So I'll set that up for sure But normally when you come in here all you're gonna see is the first step campaign The second step the ad set and then the third step the ad Okay, this right here are this is this is your three pillars. I call it three pillars These are your three steps. Okay So when you're in here step one campaign objective For those of you that are real estate agents insurance agents if you're giving away any kind of download any kind of free PDF if you're Offering any kind of free training and they have to opt-in people have to give up their name and email To attend your free training or you're holding a webinar and you got a webinar You know a pre-recorded webinar and you're getting people to your webinar If you're a coach or a consultant and getting people to schedule appointments or if you're getting people to To download a free coupon for your boxing gym or your yoga studio You know, you're running Facebook ads and you're giving away a seven-day pass to your yoga studio, right? The landing page and then you have the thank you page that thank you page is where we're gonna set up our custom conversion Okay, we're gonna tell Facebook. Hey people who land on this page We want to optimize that we want to optimize that we're looking for people that are that are likely to land on thank you pages We're looking for people that are likely to opt-in and that's when you go to this ad right here this conversions this Objective are for people or for businesses like us that are looking to capture leads. Okay? And and there's so many different ways every way I just mentioned That right there is conversions if you're driving traffic to a landing page and trying to get them to opt-in To enter their name and email or their name and phone number It's the conversions ad that you're gonna be running. You could you could test traffic as well But it's 99% of the time it's conversion ads. Okay, and in that conversions We have to tell Facebook. Hey the people who land on the thank you page Let's go to the thank you page. This is the thank you page. Okay? We're gonna tell Facebook now. Hey, man, we want to set up a custom conversion We want to track all these people that land on this page But most importantly we want you Facebook to fight as people that are likely to land on this page We're optimizing for conversions Okay, we're optimizing for leads bottom line bottom line. So it's this link this URL That I'm gonna set up So when I go and run a conversions ad I can choose that optimization, okay? So we're gonna set the conversion first and here's what we're gonna do We're gonna come over here hit the three lines hit all tools and go to custom conversions Okay Leave this page We're gonna go to custom conversions and we're gonna simply Set it up with that you are L. Okay So we come over here. We're now in the custom conversions. This is a whole new account So you're seeing this from the beginning create custom conversions And it's very similar to the video I cut the other day, right regarding setting up custom audiences very similar Very very similar. So we're using the right pixel. We're in the right ad account What we're gonna do now is we're gonna copy this link. This is the link This is the link that people would land on after they already opt in. Okay, they're coming to this page They're clicking the yellow button to try to get to try to get them to the next step The first step is to get them to opt in we're giving away a free download to get them to do that Once they do that and they opt in they get this download automatically email to them And then this is gonna be a video telling that person to schedule an appointment schedule your free consultation, right and that's when they have the ability to click here and Go to a calendar and that's where they schedule the appointment. Okay? Very very simple setup But we want to optimize this page. We want to create this URL as the custom conversion. Okay, so we're gonna come over here Right pixel all URL traffic or or I can even send it to an event lead Schedule so I can optimize. There's the event right there or I can include the actual URL So I'm gonna include the URL It contains that URL and then what I can do I can add another rule if I want to add another rule But the name of it I'm gonna name. I'm gonna name this free download Optin free download opt-ins the category is going to be Add payment. It's gonna be completed registration. It's going to be lead Okay, and then we don't have to put a value you can but you don't have to if you're selling stuff Then you could put a value, but this is for like people looking for appointments, right before I even sold you anything I got to get you on the phone So or you can optimize for purchases, right? If you're not talking to anybody on the phone This this still applies you got to set this up. This is your custom conversion. Okay, so we click on create and That is it man. That is it So your custom conversion free download opt-in has been successfully created we click on done So I can go I can click on create a conversion that I could have I could have created the ad straight from right there But I can easily come back in here, so here's what I'm gonna do now So here's what I do now. Look this is the new title. Okay, that's the new conversion So here's why I'm gonna do it because my whole objective is to capture leads Okay, and that's my whole objective and so that means that over here As I go and set up my next ad Over here, I'm gonna choose. I'm gonna click the green button And then I'm gonna choose conversions Okay, that's the objective and here's what happens now since I set up that custom conversion Hit conversions and then just come down here. You can title it and And it could yeah, it could be it. Yeah, you can hit conversions and go ahead and title it you could put conversions custom Conversion custom conversion Custom conversion and this is the free download Opt-in Okay, that's the title. Okay. I can easily name it something like that. Okay. I come down here Don't worry about the split don't worry about the campaign budget optimization just yet We're just getting started. We're just getting started. So this right here now There's now they want me to set up an ad account Okay, so I hit continue This is where the so now now that that new ad account is is an effect So now I come down to the ad set level This is normally the second step when you go run your second ad and on you're not going to see this ad account Because now it's already set up So it'll go straight to the ad set and then here is where I'm going to select that custom event and the custom event is going to be down Submit application. These are all different There it is right there free download opt-ins. There is my my Conversion my custom conversion now what I have to do is I have to refresh this page. See look right now There's a red dot. Okay, right now. There's a red dot. It's showing that it's inactive That's a pixel that the event code is is inactive. So here's what I'm gonna do. I'm gonna come over to the page I'm gonna come over to the page and I'm going to refresh it So now Facebook can pick it up. So now Facebook just tracked it. Boom. Now it's being tracked. So if I come over here Maybe I might have to refresh this page. We'll see but let's come over here And it's still red. So yeah, let's refresh this page real quick. Let's see if we can we might lose everything But it's okay. It's just the title that I titled it. Let's go back if we have to that's fine Because this is super important and this is super basic This is your custom conversions man If you're convert if you're if you're trying to run Facebook ads for sell for for if you're optimizing for cells Or you're optimizing for leads Again man, this is this is mandatory. This is mandatory. We'll hit start over conversions that's gonna be your Your objective, okay, and then we just go name it whatever you want. This is just a test So whatever and then I come down here Hit continue and then now here's the setup. So we did all that so we can choose it over here, okay? conversion website and it's gonna be going to We're gonna be optimizing to get people to this page right here. Bam. Now. It's green. It's active I refresh the page now Facebook's picking it up. So free download opt-ins. That's what we're converting for man We're telling Facebook. Hey, man. Here's five bucks a day. Here's $10 a day Here's who we want to add and on the custom audience because we set those custom audiences up yesterday We can add those custom audiences right here. So boom here are the three different audiences that I that I set up Okay, and that's on the previous video. So just a couple days ago. I my most recent video I did that on custom audiences. So I'm walking you through in fact You know what stay to the end of this one and you'll see it pop up at the end stay to the end of this video You're gonna see it pop up. That's custom audiences. Okay. I set these three up So if I want to run an ad, okay, I'm gonna run a conversions ad. I want to exclude I Want to exclude people who landed on this page So people who landed on the free download opt-ins I don't want to run an ad to them anymore because they've already seen my ad and they've already opted in Also people who scheduled an appointment with me Those are people who already seen my ad they already opted in and they even scheduled an appointment with me I don't need those people seeing my next ad especially if the next ad is the same thing and Just you know, you're doing a new ad same objective get people on the phone get leads make sells whatever You don't need those people to see your next ad. That's the importance of custom audiences Okay, so I could exclude them and make sure that they don't if I'm running an ad to the same country If I'm running an ad to the same city and I'm running multiple ads all the time Dude, I'm gonna exclude those audiences because again man That's just more money spent that doesn't need to be spent Whether it's the country that I'm targeting whether it's the city the town the location or whatever man Exclude those those leads, you know, and that's gonna save you on your budget So down here just come down set up all everything the same way you guys everything the same way what I always do is all add a connection type And I always exclude People but then again if you have a lot of people that like your business page that are actually Potential customers or clients then okay, you can include and you can you can target them people who like your page You could for sure type in your your page right there And and and one of them will pop up right and then you can target them for sure Or you can exclude them they can be part of your targeting So not only am I targeting everyone in the u.s. Or not only am I targeting? Let's say I'm a local business owner Okay, and I'm targeting people Who live in San Diego Okay, that's who I'm targeting people who live in San Diego, but I'm also excluding my custom audiences and I'm also and I'm also um, um Send it to people just in my local area people just in my local area convert running conversion optimizing for conversions running it for leads um And then I can change the the the age and the gender if I want right there but if you're in a real if you're a real estate agent if you're an insurance agent if you're anything like that then You got to you know make sure you you you over here on the on the um Yeah on the objective make sure you go with special category which is um Which is up here normally it's at the actually It was on it's on the it's on this part Actually, I think it was in the very beginning but we would have to start all over But you'll see it. You'll have special category. It'll pop up. Um, and just make sure you choose either housing Freakin, what's the other one freaking? um Credit card if you're doing if you're promoting any kind of credit card so just make sure you choose that check box check that box if you are if that does pertain to you, but um Not me in this particular case, but that's how you would you would run a conversions ad That's how you would set up a custom conversion And again, that's for people that are looking to optimize for leads looking for leads If you're looking to run a run a facebook ad to a landing page or an instagram ad To a landing page you're running conversion ads You're you're you're running running it to that custom conversions Or again, you can run it to the event to the event to the event the special event code that you set up You can run it to that too. See like if I click on this X this out And if I hover over it click it's these other ones the trial the purchase the fine location. These are all the other Event codes that I that I could that I could have put on my web pages, but I didn't the only one that I put was Actually none of those none of those because I created custom Audiences and I created custom conversions, but actually know what I take that back the lead Yeah, the the lead and this and the schedule is an event Right, those are those are events so I can either set it up that way I can set up an event code or I can set up a custom conversion Um and custom yeah custom conversion and that's what I did I set up a custom conversion and that's the free download options So you can test man. You can run it to either one. I'm pretty sure it's the same But but you want to do that first man You want to do that for sure on your thank you page? Grab that URL and set up a custom conversion around that Okay, and state at the end of this video That's how you set up the video that you're going to see pop up next is the video on me setting up the audiences the custom audiences Before I even run my next ad so these are things that you want to do before you run your next ad man All the ducks need to be in a row and you do not need to be spending more money Then you need to people that don't need to be seeing your ad Don't need to and that's how you keep it fresh and clean. You're only targeting people Who are either already warmed up to your content or people that don't even know you just yet? But it's a it's the best way to segment. This is the game changer in all of online marketing is being in a segment Whether it's on facebook here with facebook and instagram or whether it's on youtube It doesn't matter. It's all the same strategy same principles apply This is this is crazy crazy target marketing at its finest. All right, guys So set your custom conversions up and I'll see you in the next video over and up