 Hey guys, what's up? It's Andy. Okay, so today I'm going to give you an objection. I don't want to pay the dock fee So if you're in the automotive industry, which obviously I'm guessing you are because you're watching this channel Guess what? This is something that comes up commonly in a car dealership every single day So dealerships they price their cars online, but they don't put the dock fees on there Just obviously we don't need to but dock fees are something that's a part of a dealership and have been part of the dealership for You know 30 to 40 years. They're not coming off every dealership in the world charges them This is where you need to become very familiar with your dealership what your dealership has to offer where you're at on a scale from 1 to 10 as far as like pricing on the dock fee and Really have a strategic plan where if somebody says hey, I don't want to pay the dock fee You know exactly what your go-to is you handle it and you wrap it up So this is your store for a second. Let's just act like this is your store here Okay, by the way this sucks. So let's get this one. Let's say this is your store right here Okay, so let's say your store has a three What just is a 399 dock fee? Okay, so dock fees they're gonna run anywhere from 199 up to $1,200. Okay, I want you to know this so if you have a sale Let's say you're at a store and how let's just say you have a 699 dock fee and you're like Andy 699 dude 699 is nothing. I know dealerships right now. They're charging $1,200 for a dock fee and yes if the customers don't pay it. They will let that customer leave dealerships right now they price their cars very aggressive and The only way that they make profit is by the dock fee and guess what that right there is just something that dealerships do There is no way around it that no dealers taking the dock fee off So let's just back into this that's 699 right here Guess what if it was me and I was you and I was sitting there And I'm in your store and you got a 699 dock fee I would call that dealership that has a $1,200 dock fee. I know who they are. I'm not gonna tell you I want you to do the research. I want you to go around call these big stores There's a couple of them in Florida that are huge call. Hey, it's a hey. What's your dock fee? What's your dock fee? What's your dock fee? There are some states that don't have cap limits on their dock fee Find those states. You're gonna get a $1,200 one and guess what I want you to do call that place and say hey Do me a favor. I'm interested in buying a car. Could you send me a buyer's order? I want to take it to my bank And guess what happens that buyer's order will show that car at 13 9 It'll show that $1,200 dock fee on there and guess what? That right there that buyer's order you're gonna take it and Laminate it and put it on your desk so that you can physically say when someone says hey Andy You know what man 399 dock fee 699 dock fee. I don't want to pay that say no I understand I get it completely look well number one. Let me start out before I tell me what the dock fee is for Let me tell you that the dock fee is something that's on every car dealership in the United States It doesn't matter. There's probably isn't your first purchase on a car Guarantee on your last vehicle actually I know that you paid it on your last vehicle if you have your paperwork in your glove box I'll be happy to go out there and show it to you that you paid it on your last vehicle. That's for sure Okay, every company has a dock fee our dock fee is 699 Listen, that's about half of what some dealerships charge And that's when you pull that piece of paper around that's sitting on the side and you say see I Have this sheet here to show you Example this dealership's charging $1,200 for a dock fee obviously not there, but we're half Okay, so with that being said we are on the low end of the dock fees knowing that they're on every store in the place And in the United States and also want to tell you me and my wife. I'm in this business I've been doing this for a long time me and my wife just purchased our car and for the first time I said hey, I'm not paying the dock fee myself as a salesperson Just to see if it was physically possible to get around and guess what it's not The reason why it's a class action lawsuit for every dealership in the world the first time they don't charge a dock fee You know why because if you charge it to one person you don't charge it to the next that's a lawsuit It's never gonna happen. The dock fees aren't going away, but dealerships price their cars accordingly to Especially our store right and that's all I can speak is for me in my house in our store To cover for the dock fee so I'm gonna tell you with this great price and you paying the dock fee You're still getting a phenomenal deal, but the dock fee is kind of like going and paying taxes If I go into a grocery store and I spend a dollar. I have 8% tax if that's my state It's gonna cost a dollar eight. I don't say no no no it said it was a dollar on the rack I only want to pay a dollar you have to pay the tax so on the dock fees It's the same thing in any store in the United States, but speaking for our house. We are half of that You have to pay it anywhere knowing that we're lower on the end We've already I mean pretty much set the price on these cars to cover the dock fee coming in So you'll know that that's already been handled and even me I've tried it on myself just to see if there was any way around it and there is no way around it So with that being said the fact that you don't want to pay that pay the dock fee I completely agree you didn't probably want to pay it on your last car But you did it there anyways and guess what because there's no way around it This isn't one of those things that's negotiable or leverageable with that being said mr. Customer signed here And like I said had it been you know $1,200 over here I get that might be a little bit concerned We're actually half of that so you're good so guys. I want to give you an example overcoming the dock fee This isn't some sneaky strategy video This is just like real legit giving you an answer how to overcome when someone says I don't want to pay the Dock fee so that you know how to handle it You know how to say it confidently and then also you have a go-to so you're not like saying You know I'm saying like stuff like that like a lot of sales people are you don't need to go get your manager You need to handle it on your own and you don't need to discount the price and go into your front-end gross profit on the deal And then say hey, you know what maybe I'll ask my boss if he can discount it for the dock fee and then add that back in I see a lot of people go to that quit giving up money man. Hold it So I hope this video helps you guys and crush it. I'll see you in the next video Hey guys number one. Thank you so much for watching the entire video. You guys are awesome I'm grateful for you if it wasn't for you. I wouldn't have my training program. So I thank you. I thank you and I thank you Um, I got three things for you real quick number one shoot me a text message If I haven't met you I would love to my phone number is 918 210 0254 shoot me a text. I'd love to meet you Secondly go to Facebook join Andy Elliott car sales nation That's Andy Elliott car sales nation one of the best Facebook groups in the world hands down for automotive sales training And then lastly I've got over 500 videos on YouTube guys keep up the training keep watching the videos and crush it