 Turnback Crime. A global communications platform that gives voice to the Interpol brand. Delivering the first ever global awareness campaign focused on organized crime. The campaign illustrates the shocking cause and effect relationship between buying counterfeit goods and funding crime by showing the end results first. The Turnback Crime message easily translates across borders. In less than 12 months, the campaign penetrated 23 countries on six continents, mobilized national governments and local police, international celebrities, leaders and everyday citizens across the globe, impacting consumer behavior to stop crime at the source. Together, we can Turnback Crime.