 Yes, sir. I can't see. Somebody go get my glasses. Somebody go get my glasses. Somebody go get my glasses. I can't see. Somebody go get my glasses. Hey, man. Time to get back focused on that jam. Y'all been having way too much fun, and the people don't even know. That the black market is open. The black market is open. The black market is open. So it's a lot of money in here. Yes, sir. Come on, man. I got my notes, man. I see you prepared. You got a lot of notes. I got your whole body. I got your whole body. When you fell down the steps at your girl in my house and you was full. Did you know about all that? My team goes deep into the research, man. But first of all, welcome to the black market. Appreciate it. Appreciate it. Appreciate it, man. Appreciate the opportunity. Now, see, that's how you know you got to do product. Because your product made it to the show before you even made it. Wow. That's true. Yes. Word travels fast. You're right. So today, on the black market with us today, we got none other than Justin James and New Vintage in here with us. Thank you. How you doing? Doing well, man. Just came from L.A., just came to ATL for this, and I'm super appreciative of the opportunity. Word. How did all this come about? Wow. Started from music. I had a brand prior to this called Jimmy Swag, and we just started from a song that had like a nirvana sample. It was like an eclectic song back in Long Island where I'm from. And we started with T-shirts. Boy, I'm from New York. I'm going to let you know that from New York. Oh, for sure. For sure. They'll sneak that shit in. It's so slick. Yeah. So we had T-shirts that had shades on it. And one day, like, yo, God spoke to me. He was like my older brother. He was like, bro. God? Yeah. Like, God talks to me? He's like my older brother. You got to write that book. Yeah. That's an interesting perspective. So he was just like, bro, if shades is a logo, just make shades. So I started taking shades from Chinatown back in New York in the city, Pat Prenton in Brooklyn. And then I would show it to people. And people would be like, yo, I like these shades better than Ray Bands. And I'm like, you know, he's a father. You said it because it's like, you've done it. So it sounds so simple. Yeah, yeah, yeah. Go back one step. You getting shades from Chinatown. So I was getting, I was curating at that time. I wasn't designing. So kind of like collecting and studying. Yeah. I was just getting popular shade styles that I thought would be hot. But I put my logo on it and I saw how powerful a logo can be. And one thing about the Chinese, they don't care if you steal that shit. No, no, no. They didn't care. But it was just, it was baffling that people just like didn't care about the quality at the time, they cared about the style. The brand. You wanted support. And I guess the vibe behind it, you know, the energy behind it. Yeah. You've made it to a major level as one of them guys. Yeah. So then I, in 2014, I came to LA and I still had the brand called Jimmy swag and I was, you know, meeting celebrities, influencers, whatever you want to call them. And they were like, yo, I like your shit. But do you have vintage? And I kept on. It was nauseating. Keep on hearing it. And I was, you know, I'm in New York. And so I was like, you keep asking for that. We're going to find a way to get it. And then God owe me. He spoke to me again. He was like, if it's vintage and you want to make it yourself, just make it new. Yeah. And I came up with new vintage like that. No, you know, my God, my God, Chico, he's heavy. Oh, yes. He's heavy into the. Oh, he's, I work, even before, you know, I was super familiar with him. I could just tell he's just a big, I would kind of soar and know his quality stuff for sure. What's your favorite style? My favorite style. I mean, I would have to say it's mine now. You know, I'm saying, like, you're, you're my personal favorite. My favorite style is what I'm wearing right now. These are the infinity wave sins. Yeah. And as you can see, we use holistic gemstones on the side. How would I know those are holistic gemstones? I mean, I thought you was really, you know, in the ethereal, you know, you know. Yeah, I'm just saying. I'm like, if I was just on those holistic gemstones, what are you a fool for the holistic gemstones? Bro, you got to, it's energy, you know. So, you know, we just use high quality materials and stuff like that. So that's one of my favorites. And obviously the ones that Snoop was in Super Bowl and he wore it in a few Corona commercials, the Aunt Viv's. Yeah, those are my favorites for sure. Word. Yeah, yeah. That's what's up, man. So if you're watching, like, an old movie or something, you saw a dope ass pair of frames. I'm screenshotting. I'm screenshotting it. How would you go about creating them, though? Well, I find out that. What's your process? The elements of what I like about the frames. And then I just redraw it. And then I put my own accoutrements on it, my own elements on it. And then I just send it to my manufacturer. They give me a blueprint. I say yay or nay. I get a sample. I say yay or nay. And then we into production. That's what's up, man. Like, how's your journey been? Like, is it like from where you started? Yo, wow. Tonight it's like we're looking at real quality right now. Quality, man. I mean, even my optician back in Hollywood, she always says like, yo, this is cardiac quality. Like, no cap. So it's been a journey, man. I started with $5 glasses from Chinatown. And now I got glasses one at the Super Bowl. We just had Jazz Chisholm from the Marlins wearing it on the cover of MLB The Show, like a baseball game. I used to play this game growing up and now my glasses on it. So it's a testament to hard work and just believing in yourself, not giving up, being consistent, being persistent. And yo, just God, you know, put it, you know. What would you say right now to those people who just, who all, you've heard this in the business. They always say, man, I just can't wear glasses. Oh, yeah. I ain't no glasses type of person. Yo, Mike Tyson told me that, too. I was trying to give it to him. He was like, I don't wear glasses. And I was like, it's cool. And he was like, nah, I'm just letting you know it's not your glasses. It's just that I don't wear them. He really was trying a hard body to not make me feel good. So shout out to Mike. But there's a glasses for every face. There's a glasses for every face. So I would, if I see your face, I know what glasses can fit for sure. Do you sell a lot of glasses to people who like prescription? Prescription. 100%, that's 35% of our business. That's why I stay at the optician in Hollywood. Yeah, getting prescriptions. Yeah, because at the end of the day, they really, it's either Cartier or New Vintage, honestly. So that's, especially that we're black-owned. You know, I feel like, you know, the community wants to support. And so it's a beautiful thing. Bro, drop the web site, because I feel like you got a high product and wherever they can get it. You know, www.newvintagenouvintage.com. Yeah. And clearly, before we got started, bro, we was showing, you know, once you brought them out, bro, it turned into a flea market. Yeah, man. The product came for itself. Everybody was coming over here and putting the mind. I mean, it's a beautiful thing, like something that you just thought of now people like. So it's beautiful, man. Name some of the people that you think that are known, like, for having some dope-ass shades. Who are your lists? Two chains, for sure. Two chains, I would say. Who else? Drizzy. Drizzy got, you know, when he puts it on, Drizzy. Who else? Yachty. Yachty has a good eyewear game. Yeah, then those ones that come to mind, for sure. Also, Nicki. Yeah, Nicki Minaj has a good eyewear game, for sure. Yeah. Coolmodeed made this. Oh, Coolmodeed. He really made that shit pop. Wow. Yeah. Big ass joints. Yeah, I remember, yeah. I wasn't there, but, you know, I watched VH1. Of course. Young dude. Yeah, yeah. All right, bro. If Morgan Freeman was in here right now, what would you suggest to him? I would say, with his skin tone, I would probably say these right here. A little sophisticated. It also has the Sistine Chapel on the side. Yeah. It's a Wayfair traditional look. I think that would be the way for him. Bro, that's hard. It also has Labradorite gemstone over here. That's a big thing. You know, the holistic gemstones. Come on, man. I mean, we try to make, you know, fashion with substance. You know, give you another reason to rock the glasses. Besides, it's looking good. Now you filter it, too. All right, you got Snoop out the way. Yeah. Shout out to Snoop, too. Shout out to Snoop, too. Who lived on your list of dream clients? It necessarily had to be celebrities. Just dream clients. Yo, honestly, Viola Davis, yo. I love her. I want to do it for Viola Davis, for sure. Viola Davis. Whoopi Goldberg. Whoopi. Whoopi. I mean, me and her got the same birthday, too. So that's my social strength there. My social strength there, man. Everybody here who was born should have clapped. But that's how I... I'm a big Drake fan, so I'm going to say Drizzy, for sure. Yeah. Who else? Trav. Trav Scott. I thought you were talking about Travis Porter. Oh, shit. Yo, yo. They was originators, for sure. You know, Offset. Old school. Throw some old school in there. Okay. Old school. Dapper Dan, for sure. I love to see him. He ain't got some sick friends. I was seeing, you know, he's an originator. Hmm. Damn nice. I mean, that's not... I mean, that's no old school, new school. He both. Yeah. That's what happened when you had a career. That's new vintage. Yeah. You could be... When you could go... Either way, that's how you know it's a career, man. Who else? All right. That's him. I know how to go home. Like, ah... Beyonce. Beyonce, yeah. Beyonce, Rihanna. Her. Her. I mean, well, her wore them already. Yeah. Yeah, her. I'm leading it. Oh, okay. Oh, my God. Put me out. How this happened? How you make this play? Oh, shoot. So, yeah, my boy story out in LA was cool with the stylist and just literally was like, you know, pull up. And I just pulled up with the shades and she wore them the next day. So it's a beautiful thing that, you know, people that you look up to and you appreciate they work and they appreciate your work back. So it's dope. Well, look, man, I can't let you leave with none of these. Okay. They're too dope. Yeah, I appreciate that. Here on the black market, it's all about creating a platform where our voices can be heard, our products can be seen. Yeah. And people can go out and support. So we got to buy all these brothers. We already had everybody come up here. Yeah. Keep looking forward to it. So before we leave, we're going to just give everybody their shit. All right, yo. Me. I got y'all. You're a man. You're a man. I don't need. You're a man right now. Turn this in. She wanted these. Taylor. I'm doing this in the order of people that I like. Like you fuck me? Okay. Yeah. I want to know if he's like. Marcos definitely likes. We know that. We know that. You're next, my boy. Because this is my dog. He be holding me down. No, for sure. I see that. He been there a hundred shows. He ain't never complained about shit. That's love. He never asked me for shit. You wanted these, right? Yes, sir. Yes, sir. That's me right there. No, that's real. He ain't never asked me for shit. That's love. That's love. That's love. Who else was in? Yeah. Oh, Reese. Reese. She know her spot. She know her spot. This is like graduation day. And another thing I want to say that I'm starting out is called class glasses. What you doing? I'm disrupting the market, bro. Instead of class rings for high school students. Yeah. We're doing class glasses. Oh, like you could get all your whole class. That's hard. And it has your name inside. It has your football. If you play football, your number. Just a way to commemorate your high school experience. So, yeah, we just disrupting the whole game. So, like, you know, get with us. Get with us. Hold up, my boy. Cam guy, you wanted these black ones, right? He ain't even in here. Who was? She about to go out. All the importance is out the way now. All right. Now I can't remember what everybody fucking had. Who had these? Okay. Marco, what did you have, buddy? What color those? These right here. You got a good taste. You got a good taste playing for you. Bro, don't send me no fucking bill from ten bands, man. I'm not. I'm not. You do have a good taste, though. I just made those. Those are not even on the site. Oh, wow. Okay. All right. You do customs as well? Of course. Yeah, we do, for sure. Nice. So, if I wanted something inspired by Bootsie Collins, you could... See, that's why he was going to be laying there. Leave! Go! But the manager could make it. We could do it. We could do it. That's why I wanted him to be laying there. Because I knew he wanted one of those. Fucking leave, bro. Just fucking go. Do me one more favor, man. Drop the site one more time. Drop the social media. For sure. Email, shit, whatever it is. Yeah, man. Whatever it is, you want to say to the people before we get out of here. NewVintage.com, you spell it N-O-U-V-I-N-T-A-G-E. NewVintage on Instagram. Also, we have an app on the iOS app store. And if you want to reach out to me directly, just Justin at NewVintage.com. You wanted these, right? The black ones? Yup. Let's fuck you out of here. Those are the Sistines right there. All right. I appreciate it. Oh, man. I appreciate you, bro. Y'all don't want the box. That's the best part. Yeah, yeah, yeah. What did I say? Yeah, yeah, yeah. I appreciate it, man. What? Which one did you get? Let's go. Yeah, man. You got, yeah. That's every day. You can wear a job interview, date, church, whatever you want to do. Oh, you wanted these? Oh, you wanted the blinged out? Yeah. He's like... This is my dog, too. Nah, man. This lady right here is something else. There you go. Gotta take care of the people that take care of you, man. Massage lady wanted these. This you, right? Yes. All right. And who had the crib blue? That's Kat. Kat. All right. Okay. He ain't here right now. I had to get you. Then the Dave East joint? Yeah, man. Shout out to Dave East, man. Shout out to Dave. You know, Dave really was a catapult for the company really becoming a business, you know? So I'm always indebted to Dave and to Dan Solomon, I don't know who I put it together. So I'm really appreciative of that. Oh, man. I see you had your other homeboy over there, too, who's you're acting like he don't do on camera. Is this your partner? Yeah, he come to me. It's my boy right here. Yes, sir. Is this your boy? Yes, yeah. Like best friend, grew up. Nah, we just... We getting into it. We getting into it. Nah, but I'm saying like... Yeah, nah, nah. We met like a year ago, but it's, you know, energy don't lie, you know? Yeah, that's why I tell people all the time and they think that I'm crazy, man. If you don't have them type of friends that you can fall out with and fall back into, it's okay to disagree with motherfuckers, man. For sure. And that's the type of shit that keep you creative, keep you going, knowing that you got people around you who ain't just agreeing with you just to be around you. People that keep you accountable. Right. And make sure you get it done. Right, yeah. You out here in the morning. What the journey been like, man? Man, the journey been great, man, to be honest. Just like me coming from... I used to sell glasses before. Right. And then when I seen his brand, I was like, man, I said we could do something. So he said he's on his way, on his way to Atlanta. I made five stops. What? Five stops before we got here. Went to Icebox. Icebox. We went to Pure. Yeah. We got some things cooking up. We got some things cooking up for sure. For sure. I'm working on all the marketing. The marketing and, you know, the brands and the collaboration. So, you know, the 85 South, new vintage. Yeah, that's insane. We definitely need to lock in. 100%. And just get us a nice little pair to put together for the, you know, just be at the, something at the merch stand. Exactly. Exactly. You feel me? Design the merch. Throw a nice little 85 on there with some holistic gems. Holistic rubies or whatever. You know what I'm saying? I'm really trying to buzz into the trinket market. Okay. You know what I'm saying? Trinkets, accessories. Yes. Things of that nature and shit like that. It's a difference, man. When you see somebody, when you see a friend, somebody that you're close to that's doing something. Yeah. All it takes is just like a, let's go. Yeah. Let's go get it done. Well, yeah. We definitely, we definitely fucking with y'all over here. We definitely need to get your info. You got to send us a couple more. We'll look, we'll few pairs short. And I know it's a few people in here who, you know what I mean? Yeah, yeah, facts. You know, so we definitely got to make sure everybody gets there. No, I appreciate it, man. I appreciate it. I'm going to just throw these on. Yeah, man. I appreciate you guys having a segment like this, you know, giving back to the community. Like it's important, you know, to, to shut up. Oh, the bitch. I didn't even mean to say that. I didn't mean to say that. But I did. The lashes just made it happen. Oh, the bitch. Too clean, bro. Too clean. Bracket went up. Bracket went up. Want to stand here? Feel me? Because, you know, I give a bitch anything but everything. I give a bitch everything. But she can't have anything. Wow. It's going to be dope, man. We love what y'all do. Yeah, we really do. I noticed y'all first time stopping through here on the black market. Yeah. Fucking with the trap and all of that. But please don't let this be your last time. I won't be. Make this be one of your stops. For sure. When you pull up, pop, just pull up outside and pop the trunk. I'm like, come on, man. Back. Do what you want for. We hit these streets with it. You ready? No, man. So. Man, well, we definitely appreciate y'all. And I got to let the people know. Yeah. The black market is yours, man.