 katsu Why I came back this week Welcome back to the Entrepreneurship Tuesday Had a good interaction with those guys Right now I'm joined by another entrepreneur he's one of a kind that he's ma Importas Yeah He's a Music producer and a professional DJ professional DJ Haru kwa mulenduma na wajana kwa kona wajana. Iwai ni sanktisha, misukino kwa kawakwa wajana. Thank you. My name is Dennis Moura. I'm a DJ and a music producer I'm a part of Bengatronix. It's a group where we basically tunafanya Afrika music and we have some music we are working on right now. We actually have an album launch this coming Friday, so we have a lot going on. You have a lot going on? So what's your official name is Daniel? Dennis. Dennis, a.k.a? Mura, Dennis Moura. So Mura is from Moura? Yes, I was waiting for that. So that's the famous one, ya? Danyu wa sayo mtano wa kujua, mbogi ako na kujua iwa? Kuna mbogi na nijua kama denu, na bieshara ni Mura. Ukona dreadi, umayu uli zonam sayo ni niju zosa na mtwangusha kwa industriya maina jenga? Actually, sosa kitu ya na patangasa na, like, watona ni uli zan nili baya wa piniwela ya nga. But, ii nili ya kutoka kitambo. How old were you at that? Na funny story ni ati... Okay, ziko almost kufika sayi 5 years. Na funny story ni ati, ila irizo nili fanya ni ya ke dreadi. Ni, when I was starting on, kwanza ku DJ, nili kwa lakama ya nga sana. So I used to get gigs, bach ni kinge li kwa... So, like, klazima ni ke kwa lakama ya naka sukayi student ya ni. So ili kwa pato vek, but na zifenda sti. Tisazim na inetashangwa. Is it, like, ni katrenkoma DJ ama ni ni ni? Well, maybe kwa artist. No, kini need to ya ni zila stingo tizao. I think ni pate usani. So you were the founder of top class. And of course, with other guys who have come forward and together, I believe. Ya, ya, it's an entertainment company. So we do music production, we do events. So we have, like, a sister company where we do fashion and decor and everything. What is your sister company? So in the part of top class, so kibuk, top class, so kuna different packages. So fashion is part of it. So how in detail can you define top class? I will say it's a futuristic company. So ya. That entails? Entertainment, fashion and music production. So ni kwa ita kwangu, muna kujiza full package ama? Ya, so in case muna taka, let's say it's maybe graduation. So in case muna taka sound, you need a DJ. Muna taka maybe my live instrumentalist. Muna taka deko we have all that. Okay. Obvious depending on their budget and everything. Yes, yes. So here on Tuesday, it's a production season. We get to talk about money making matters. I have a very simple question, straight forward. Zile do the least umai an dipe sangapi. Okay. Iyo, Iyo. Well, depending pia na maybe relationship pia angu na client pia, muna jokuna bituneza kwa maybe, gili ni ambia e maybe kuna I was planning to do this and this. Muna taka maybe siko poa nifani eivi. And then since maybe kama tu kukua the same industry, in future nga jiyo maybe uta kandru. Muna tu nuna fa? Nuna fa pia. So maybe at a kama uta nipia do kido go yo time, nga invest kwa yo netua kia nuna. So maybe neza kumenda pate pia sa kido go, but then niko pia na plans. Maybe in future to get something from you. In terms of payment. So me ni kama begini ma kumenda kuna bash. For 2 hours ni kuna kama bili uta show up. Okay. Neza kumenda kumendations atuengine. Where's the good job? I think pia na depend pia na penge wuko pia kwa industry. So ni kama pia kuna uba chap chap kuna select na juya. So depending on what you want, basically pia budget ya kwa ni nakupati ya. The highest you've ever done? You never file taxes. And you never file taxes, Juzy. So you still intercompia off air. But I think maybe 2 hours nga nga na. So probably how is the industry? How is the industry as a DJ? It's confusing. I think you also need to learn. It's not about the hype. There's a lot going on behind the scenes. You have to network. You have to talk to people. Kama ni gig, you have to be on time. Juga muna takam tu waku buktena. You have to show them kwa professional na juya. Kutaki ma nyame kupati ya. Jya uba fike gig na nakupi ni kwa api. You have to be professional nga. Iupi na dependaveni uta pata gig zingi. You mentioned about how you keep time in networks. They really matter. How do you manage your time as a DJ and also as a music producer? Well, since I have music production, you have been working in a time, in sessions. So kama tumi plank. Maybe if you have a session in Kesho, uta agri uta kam studio e time to talk. Maybe from 2 to 4. So nga juya, me personally, by your time, ta kwa studio. So me kama tumi agri na artista kam studio me uta pata your time. Uli Anzadze ma zi? Kwa production. Nili anza kwa DJ. So how do you even begin all the way to who you are right now? So after high school, after high school, most people want to come to high school. Ni endi, ni endi. But kwa ngishua, like what you want to do. Ni kama kuna kwa ganaile systemia. Okay, after this, I have to do this. Like you have to follow the system. So mi nili ma lza high school, ni kanda, ni kanda itiki dogo. But then ni kawana, that was not really for me. Siya tiyusu kwa read ya kwa, ningumu. Okay, ningumu. Okay, yes that, ningumu. But then pia kuli kwa na, I don't know if I can do this. So na from kitambo ni me kwa, ni me pandamzi kitango kitambo. In high school, ni I was an entertainment captain. Ni me kwa ni kifanya music and these kind of things from high school. So from there ni kawana, so ni kana ni kama ni kama mada, ni kama mambia, you know, na history. Itiki dogo, kinda kwa ina leta shida. So ni kama explaini, elektu enye mi nili kwa, enye mi neza fanya, na she was really supportive. Really? Yeah. We need mavas like you mada, atimi data kwa DJ. Sawa. But then lazima ni nge moisha, what I'm planning to do, obvious kuna this, kuna, which is doing mambia, na takatuku kwa DJ. Ni kama eleze. Ni nili na adada ni mambia mapema, ni si so many, so many to eke doa pwa and then later maybe, and then ni maleze after you ni tena, ni hende kwa music. So mi personali ni nili ni nge kwa better if ni ngeza mapema. Uli po manze, uli po decide kujen fully the professionalism of DJing. How did you find the industry in terms of the vision wali kwa so li kwa nazo ni ni? Ili kwa ngumu ya ni like it was hekti. Sababu mi I didn't know anyone. So si kwa na like mseneza ni mambia you have to do this and this and this. So after from academy I had to go out and network with people. Uli na kwa na me DJ? Ni lenda soul sounds academy ili kwa gara your time. So ni kanda ni ka train. So after academy ni kanda ni kanda ku grind, kwa nga nawatu, na patuama clubs na anza. So evil, evil experience, ni ka create network. So kwa yo kwa siya ku DJ ni kwa na imziki tuku tizam, imziki kuna vene. So kuna beshtianguana itua Danny Tox is a video producer actually. At that time ii kwa mi anza production. I don't know what happened these days upon his production and direct videos. So ni kwa tu na communicate na juna from high school. So ni kwa mambia una plan kwa ni amziki ni ni ni. So kana ni kwa ni kwa na software plan ni afa. So ni kanda kani oni siya mawantu although ii kwa ni kama rocket science ii kwa na understand anything. But ni kwa tu wa po e ok. So ni from up close on kapigatizi akani shikansha nama producer kaza so ni kanda liya tu pulan. So kwa produce music kwa na ati kusomia place. Basically ni li soma from tutorials and from other producers. So probably just uki mentioni wolemi ask as a producer as a music producer and of course even a DJ professional DJ what are some of the values and the principles that guide you in the business thing. I think first of all kwa business I think you have to be humble you have to be humble know your place know your lane create network na manzina mawambitia. Like you have to pray na mambia tu godmi I want this I need your guidance. So ya wuna produzing goma zote secular gospel zote ama Ya I produce everything but on my own projects ni mimindo am feature in artist in most cases ni electronic music. Alright so some of the people that you have done with you have worked with? So production as a producer I used to work at Epic Nation as a producer I used to work with Krim so ni kwa po I worked with Nai boy Shepa man na ma artist wengi sana wana kwa na kwa studio Nguni wana kanyangiatu goma ili uli pa ni wuka feel by the way this one ni meweza nigi kwa gani akunan goma initua nidi alav Nai boy na Shepa man it was a really good project we have fan cook tengeneza yung goma like have you yourself done a song? have you yourself done a song? like queen ba have you ever done have you really done by the way on a series? umai fana? no really but in Shifanya maybe kwa studio backup vocals maybe something like that but tia tilek tu enye mi na iwa ni kwa nakutana kapaela lakini wu kanyangia yai studio na kanyangia lakini nisa watu umetembe ya? a ni metembe ya dupia tunna matembe zina kum so that's that last year tulifanya tuliko anatua skidogupia tulifanya festival baimba in Uganda na enye genyegepe in Uganda of which i moka piertuna we actually planning to do a tour in Anza in Anza this Friday actually ita ran for maybe the remaining part of the year so maybe from this we can to that first day of evo so hopefully if everything goes well so you are working on something currently ya ya ya actually a lot of things a lot of things we will get probably to that as we get to the last short ekitu nimbaya man ita bibi sasa inga waji trendi leia tu anyway you have worked as a music producer for some years now ya what are some of the things or rather how do you define a good and bad song so personally what i can say na juam ziki pia ni ni like pia na juam so maybe in the first like 30 seconds ama one minute maybe if i don't connect with the artist maybe probably to me maybe you'll see it's not a good song na juam a juakilam say na na na a good example a good example ni kama kwa wedding na juam kwa wedding kno ala tu na juam so a good example ni kama kwa wedding na juam na juam kwa wedding kno ala tu ukwa haia doa kujua fani maybe vitu acoustic so gole aia ni wake watu kwa iyo zoni ama pansi singe yo so lasi mawa kwa iyo mod so if artist ana bonga maybe kuhusu party ama something else if ani eki kwa iyo mod probably maybe sita maybe intersema maybe you'll see kwa adi maybe you'll connect na but then kilam to consume vitu tofaut that's just my point kwa consume vitu tofauti one month's meat is in a month's poison and taste and preferences are different what are some of the taste and preferences that you prefer you as a producer musically ok ok say this something in particular so I'm very also I'm very experimental so in a defend in a depend on maybe but mupenda vitu unique see see see ibe kwa let it fani but see if it will like see kawa ida too sometimes we just need to hear something different na jua maybe arrangement see like the kawa ida arrangement angama na jua so so me me me personally me utapta uniqueness in a song ya na ya so nima kama nikona jai fani isa nima kama zekon music producer nikoso empty jiji batama vocals where do you begin so in a depend pia so maybe kuna artist manyata kuja seme o me inata kama nani and then from there nama wambia maybe suntam shu iiko iwi na iwi na iwi na kuna msiata kama wambia maybe have this idea I was thinking maybe you can develop something from so in a depend na kuna msi tuata kuja na beat maybe some other guys actually wakona beat make as well so atakam na beat aseme indio tenure to make am na yo nimi yandiki ya i how can we rearrange it and maybe produce it to be maybe a good project before we go to your Instagram page let me ask you msiwa msiwa kiki kuja kwa kuna ilenini a kuna instrumental nani yam se una juwa nini msiye bade yama fani yung gama una music producer how do you feel about that so so kuna I think kuna ametua rihana kuna kuna kuna different levels maybe someone can hire me just for kama libayangu tu like nimi yandiki ni kuna hitra nakam tukwe kavokot unimi ksiye nyukupati so mimi msiya neza nili patuku fani yo kazi so mambo nakuku copyright nani nini ya ina team ya kewata shumata kama na aliao ya so saka mimi nimi kujatuku fani kazi but kama I have to produce nani kuna ginayangu maybe that's another story nani we will have to create something else yandiki from scratch just yesterday katana msiye ginayangu kuna kuna ikuna ikuna ya that's not good for business so I'm seeing something here on your Instagram page ya ukuna you also illa ni post to her art ya actually this is an event ina kama on Friday ita kwa alliance ni launch ya analbam we did last year ni to benga belt analbam we did last year ya ya like production ya something good takes time ya ok ya ok it takes time to produce more sababa actually on this project ikuna a lot of live elements guitars like itu synthetic ni vitundogo sana suime kuna process ya recording mixing and mastering sababa mixing and mastering na actually ya faniwa apa we had to record everything and then send files inje so kuma kwa tuna process but tuna land what is kiyology kiyology is an event we did juzi juzitu like two weeks ago it's an event by an artist called Koyo he's a vocalist actually me faniwa project na e itu iliku anoma sana and akuna events zingine zina come through so ya oh i thought it's kikuyu then you said kiyology so it was like actually me kikuyu anitua Koyo kikuyu oh e say ma ma zina relates ama okiyo but now kaya katu sunaji o tuwa kikuyu you have to be creative in this industry ya ya exactly you have to be creative and come up with maybe some new materials ili even tuna li faniwa na begi iliku agani what about DJ? ok so kuna kuna event li faniwa ruminu vago accha the reason to anko manya li come for the first time mindio nili kwa the main DJ with my mouth sound I also did at the first I'm hoping to see wuma postizo for the big events ama li postizitu na ya but it's kupu chini ok and then nili faniwa nili faniwa the first energy wave kuli kwa na rewani and a lot of kina nai boy it was a huge event manzunu nili usasa kiyongi aha posto umena event kubu kubu wa in the process muna kaniwa I say maybe it's I to kovetting ya anyway you are doing money things ya ya let me first let me first let me tell you not after your family before we go to to the next step ya money drives you ama I say maybe family family also na piya zile maybe zile vitu wata kwa chiv easy on diyo vitu zunani drive nili ya jatena kudriwana money without a plan at the end of the day it doesn't make sense ya niza patado niza patado but kama uplani yo pesa piya ita kujana ita nda tunu na utu ni omari mi nda how can you weigh or other gauge the industry right now in terms of money making I think yes money but at the same time piya kuna do na nira sama something I have learnt so far ya na ya bakchali kuna someone I work with his name is Greg Tendwa he is also a region the producer something I learnt I learnt from him aluminium via like job ziko na do ziko you just have to learn how to get them ya na pata piya zo job ya na so kuna pesa na piya kuna pesa you just have to learn how to position like nikiwa na wewa na fanya gigs events na ni asadiji asadiji ita kwa win kwa ngu if you become friends na jwa yes yes so maybe positioning yourself maybe mahali pazuri so that's big party kuna msel kufanya piya arwa ya ok I have a team but also wezi piya depend at piya kila kitu fanya na jwa sometimes piya lasi mam na sige na atu ako maybe kuna ulem say any kwa miya bro kwa niya kazi powa daka twingi ya mazi tu mazi kubek do na so you actually he means ulem say na akna he means actually like last month so all of this time nikiwa nikiwa nikiwa most of iso gigs na ni nikiwa nikiwa nikiwa nikiwa peki hangu and some friends and my partner top class how many countries have you been to so far East Africa too East Africa too but how about big events ok see big but I'm trying maybe not where I wanna be right now but I'm working on that where do you see yourself in the next few years in terms of your business and money making industry so ok the plan is also not a top class kwa label so I will say piya ma li tuko say as much as we are doing events music and everything piya tu na learn ya ni because you also don't wanna get into something actually tu na involved do na na you kushuwa how it works nai jua like you have to learn before investing into something so we're still learning I'm still learning but hopefully in a few in a few now really school of YouTube friends ni ni ni school of YouTube friends nani friends na ni ni ni ya piya piya I think learn on the ground ni ni importansana we get to experience things first hand matati hacha puntua wala sayata barazne grewu�� mef decorations niu stupia Canon Lia reported mm sukt kuli niki na Oh niuiman Majina tu Putanhnikahi na kpeniwa tungo monti wa na kpeniwa Biizizi zyu ya kwa pa ana... This could be DJ I think a big part Morning in Kenya 20 dejuhia ni ya tiyo Buki beli klubza kwa bebedi stayed at the Mayo you must 100bone for the balance Kwebe kwa buja uhu Na tenda upendeleim same wengina So ok mi yuki tuba ija nihape niya Mbibi kitambu ni kianza Ba tini kuapia ni learning process Na tako fanyi ki tu dijiwa na fanyi angasi Iki ba mbasano Kusupanyu wam lambez Tadika? Ikwani ni Ta ontaku tekst wam lambez Ba tini katini ya kilam seya na jua Daji wam ni kwa mwa wam lambez Apon yu mba ni kuna mze tuwa meji mrawa ro Tu na mze kubaka mahali Mahali Shara to yu Tu na na nasawe nneza yu mba Uksima tuwa mla mbeze Kichili amaajiti Na wakwa ni yu mba Awa puna me nye mi ruka mahali Mahali Lazi ma Lazi wuku na mpaanskada mahali tu Anyway So what are you planning in the next few years Or rather the events that are coming up So as I said earlier We have a tour coming The first event of the tour ni iko this Friday Nde yu event kuna yu Aliens The following weekend What's happening at Aliens? Kuna benga belt ni yu album Yu album tulifanya last year Ni ni album yu benga actually Yes In a bit of electronic element So ni ni ni It's actually something major Ni ime producer na like a very big team So there's kuna producers to liwak nao From Amsterdam Wana ito umoja music Wondu actually liwanya mixing and mastering So we did the album in Wachakos Mid last year To liyanda to kachikuwa hoteli For like 2 weeks Tukafanya Tukaji fungi atu and we did everything Recording and everything And then when we came back to Nairobi Pesasatu kanda kuwa range mixing and everything So the album drops on Friday Entrans Adbans ni 500 Kwa gate takwa ni 800 Nukiyongi na mimi poa Ni kwa na an extra ticket So ni zenda bokuwa Inbox apuchi ni So tisime BPM ni napata So that's one of the events that you have Yeah Then the following weekend Actually Oh, same, yu ni Friday On Satuz takwa Muse Westlands With bengatronics Next weekend Tutakwa Uganda Kuna festival ni tobaimba festival Ita kwa Ita kwa Island Lake Victoria Okay So after that we have The following weekend we have Ongala music festival Ita kwa Bagamoyo And dates ni nendelea ziki Ziki enda tumi So we're still working on getting Maybe some more gigs Where can people find you on social media? Facebook Fala Facebook ni at DJ Mura KE That is DJMURAKE Instagram na Twitter ni at Muradze DJ That is MURATHEDJ Nambayen Pesai Nanzana 07 Facebook 20 awala watu Anyway It has been amazing to have you here Thank you And of course we have to share on How to make money Especially in your industry It has been really amazing And of course that has been Mura KE The guy who is so much known As a professional DJ And of course a music producer That has been entrepreneurship Tuesday And of course Barry Mo and I Will be coming in just a few years We do the outro Manze I hope you have enjoyed Entrepreneurship Tuesday Keshopir ni sikuwa maniaze 50-50, see you