 Thank you. Thank you very much for those kind words Good morning everyone namaskar Suprapadam Welcome to the news next conference and thank you very much for inviting me to deliver this keynote address first of all before anything else I want to give a My greetings and a very happy birthday to Anurag Bhattra. It's his birthday today the Driving force before e4m who's continued to grow it in various directions and dimensions quite incredibly So it's a great way to start the day wishing someone a happy birthday to him and his entire team Who bring this event out every year? I think they deserve a big applause for putting it together year after year I remember meeting mr. Bhattra's colleague Priyanka in Mumbai last week And I kept asking her when is your news next event? Isn't it going to be held this year? She said no no, sir It is being held so it's become a annual date on the calendar of journalists and I think mr. Bhattra and his team deserve huge credit for that My hooda Hindi or English II don't have a balloon Yogi Zamanah, but I'll get a Hey, or Hindi ka Zamanah Or is he sad be English he was able to go like in I find that I do a program called Neta Nagri on London top Or I'm thinking a key who's program key Joe Darshak, huh? I'll keep you to put it behind me. I'm a giant. Chote's a police officer to believe on Neta Nagri they cry and That is the power in a way of the new media as well as of Hindi language But who's he can start my yeah, don't think that English is dead We do a podcast at the moment on the World Cup called World Cup rewind and we just did it as a You know as fun Last week our job World Cup rewind cup podcast that was number one across India in English language only on the World Cup So you have a country where you have a variety of languages and this is the greatness and the opportunity that lies in The ability to perhaps go across languages and build bridges between languages I've chosen this topic about TV journalism and the three C's Because wherever you go Look at that TV journalism to cut them over. I was at a funeral last week a Very sad occasion and with me was Rajat Sharma senior doin of this medium and we were in a corner When a lady comes up to me us and says she wants to take a photograph with us First of all, it seemed very awkward to take a photograph at a funeral But it was selfie ka zamana. Oh Pradhan Mantri's a show that oh Somebody wanted a selfie there I'm selfie lately and then the lady turns to us and said Ab jaani a met TV news nahi dekthi TV news is dead You see the interesting part is Everybody says it has become a fashion TV news is dead, but in sub TV news dekthi The fact is if you look at any social media video you look at trends that come on Twitter Most of them are based on what is happening on TV Do you buy a son Hota and buddy look buddy who's Hota you can have a key TV news to Khatam But as Mark Twain said in another context reports of my death are grossly exaggerated Yeah, but a son. Hey, can I keep TV news Khatam over again the reference point for social digital media is TV news even today What is said on TV news becomes the becomes clipped videos that go viral So therefore TV news is not dead But TV news is in ICU Please get this right TV news is not dead far from it But TV news is in ICU Because TV today faces challenges of a kind that perhaps were not visualized when we started This 24 by 7 TV revolution 25 years ago What is this crisis that TV news faces? I have identified three we could talk about many more But I will only talk on these three because of limited time the crisis the three C's Commerce content conscience Commerce to hum journalist okay, hot mini Commerce in is in the high ends of people like dr. Batra Vinny Jain and the others who own these platforms The fact is the business model of TV news as we knew it has broken down I'm the job TV news Shrookey, but she sat I saw Pelle early 90s There were hardly any players. In fact till the 2000s We had only five or six twenty four by seven news channels in the early 2000s today There are three hundred and ninety seven registered twenty four by seven news channels across India in Languages like Telugu alone. There are more than 20 24 by seven news channels and so in Hindi The cake has remained the same But the competitors for that cake have increased in multiple times Or you see what I say you are advertising revenue Key Joe, but I think compared to the number of claimants for it There is a shrinking market The truth of the matter also is that people with very deep pockets have come and taken over TV news And who thought a photo may you can get landing pages? You can work in a manner that you can virtually read the ratings of bark Who is it? Let's be honest. Let's let's in in a gathering like this We must have the courage to to be able to call out the elephant in the room up. Oh, okay He the rating system as it exists today is clean transparent or it cannot be rigged When people who have Thousands of crores in their other businesses just choose to put a few hundred crores in a news business How do you then create a commercial model that is viable and transparent? How do you actually ensure that news gathering is where you invest your money or do you cut back? It's a money. We'll look news pay invest. Hey, I'm landing pages pay invest Why he but a but a Joe would you put the yeah Joe media barons? If they had invested the same amount in news gathering as they do in landing pages We would genuinely feel we would have a better media Up Jeff Bezos invests in a Washington post to improve the quality of Washington post Yeah, I've invest cut the apk a control kill you apk a influence kill you now You and I as journalists have no control over this So yeah crisis of commerce a Parishani And I leave it to them to decide how they want to settle this crisis of their commerce Doushra Joe crisis a Doushri Joe C. I'm a acronym use karnau. Okay. I'm our a Pradhan Mantri. We person Karte acronyms So maybe three C's Karunga Would jam Karthi Jandhan Adhar mobile, but my camera three C's Number one commerce number two content Content Joe a Pachyan we may make big BBC K broadcaster kumila tha Jeremy Paxman one of the great broadcasters of his generation And he told me this and today it's absolutely true. He said the day you start 24 hour news You will have a crisis of content Koki a Joe Janwar a submit Daloh a catch of his hands a Kittney cover-up or repeat karo gaye kaise karo gaye that crisis has even worsened in time because commerce is dictating What do you want to put as content? So where you first sent your reporter to anywhere in the country art studio make her Ensure low-cost content for high ratings Ki kis tara se hum low-cost may Viewer ko apni taraf kar sakte hain and so we started what I call khidki journalism Char pali to do lo khidki met a fir char ho gaye Or a din aega may raven school of journalism aega jaha saw chair a upko dekhene Or what he chair a bandar ki tara aik studio se dosri studio may jatah Not offering anything really new to the viewer not offering knowledge But offering a bit of drama So what was meant to be about news and information became about what I call infotainment and that Transition has taken place and that has created what I call the crisis of content But let me tell you this That that is a wrong way to look at TV news because TV news has huge capacity To actually influence minds and make a genuine impact with its content and I'll give you examples Just two weeks ago noo may There was a terrible riot whose backlash was witnessed in Guru Granth or a Marbulisa insaan ki dukan jalai gaye Or war aaste par tha With no one to turn to Hamari reporter waha poj gayi thi saw this click the photograph put the photograph on social media Then interviewed the boy. We put the story on TV Within an hour of that story a gante me Ustory ka itna impact ki us bande ko Angios saath milkar uski dukan. Ono ne fir waha banai hai Guru Gramme. Ye hi TV ka impact Maap ko aur ek udharan deta ho Ek hockey player Punjab ka national hockey player tha Uski naukhri chali gayi thi Usko naukhri thi nahi aur wo manual labour kar raha tha Wo story chali TV par baraabar chali Bhagwan Singh Maan Arvind Kejriwal saw the story within one day that person has got a job in Punjab That is the impact of TV Few weeks ago topper from Bihar in the 12th standard exam Uske fadar auto rikshaw driver Wo TV par aati aur kaiti hai ki mujhe nahi maalum ki mujhe college ki fees mai kaise doongi Mai IS officer ban na chaathe ho A minister in Goa Vishwajit Rane saw that story He has virtually adopted her given her scholarship. She is now going to one of the best colleges in the country She will probably get her IS deem realized. That is the power of TV To ye jo crisis of content he na Ye crisis of content depends ye crisis of content ki baat kaun kar raha Vahi log jo kaite ki TV news khatam ho gayi hai Kayaange crisis of content hai aap dekhenge TV par aap nahi jante ki ush TV ka impact ho sakta hai If you do the right story, it's not a crisis of content It's a crisis of doing the right kind of content that will have an impact on people You can make a difference if you do the right kind of story. You have a choice You either do stories impactful like this Ya aap kar iye jo mai katao what has become a trend the A.N.I.ization of news With due apologies to A.N.I. which does a very good job The fact is wo soba jake kisi ka bite lete wo bite pure din chalta hai uske upara you debate karthe aur aap khush rehte At one stage there was the McDonaldization of news jaha aap news fast-food ki kara tarah kar raha hai the wo A.N.I.ization of news Your choice is do you want the A.N.I.ization of news or do you want content that can make a difference to people's lives as I have said in these Examples before you TV news can make a difference to make the world a better place It is still the most impactful medium Particularly when it is live particularly when there is a big story Number three and the final thing is the crisis of conscience Atma jo hoti hai Yeh badi intangible cheez hai Lok kainge atma ka matlab kya hai but let me tell you this Uska ek hi uska ek hi jawaab hai jawaab ek sawaal apne aap se puchoge ya kisi se bhi puchoge aap journalist bane kyo Aap patrakar bane kyo Agar us sawaal ka aapko jawaab milta aapko is crisis of conscience ka bhi jawaab kahin milega Did we become journalists only to pedal official propaganda of whichever is the government of the day Did we become journalists to become the over ground mouthpieces of social media IT cells of political parties Did we even worse become journalists to pedal hate and bigotry in this country Ke aap nafrat phailaane ke liye patrakar bane ya logon ko jodne ke liye patrakar bane This is where we should press the pause button. Ek hindi makh word hai thairaab Aaj kal koi thairaab nahi hota Aaj kal hum ek story se dosri story par jaate aur sochti nahi hai, us story ka impact kya ho raha hai logon pa Agar hum dekhhe aur soche Ki kya hum nafrat ki bazaar mein ek tara se news karne aaye hain Din par din rato raat aap her prime time program mein logon ko bhi dhaane aaye hain Khas kar ki wo jo ek tara se dharam ke naam par Apni rajneeti kar rahe hain to aap soche is that why you became a journalist Some of them may well be even awarded today Which is my bigger trouble Because you are then legitimizing and institutionalizing that kind of journalism. I'm sorry to say this, but I must be open as I said aap un dharam ke dekhedaro ko agar award denge aaj to aap usi system ke make guilty hain, yeh mai kaita ho aaj Aap ko achhaan na lagin, lekin yeh sachchai hain If night after night all you do is use your headlines and the power that you have and as I said it is an enormous power that you have To divide people instead of building bridges, then you are as guilty and culpable as that person who is peddling this hate propaganda Therefore as I said yeh atma ka sawaal aap ke saamne hain And it leads me therefore to conclude by telling you about Manipur Only because it is in the news today not for any other reason I remember last year when I went to cover the Manipur election aur koi national channel nahi tha aaj sab jaa rahe parachute kar rahe Manipur It's a difficult state. You can't parachute into Manipur. It's the most complex and complicated state perhaps that I have seen in this country But what happened in Manipur is purely ethnic violence bordering on a civil war This has led to a geographical divide. Lok bat kai hain. Aap imphal valley mein jaaye koi kuki wahani aasata aap tribal areas mein jaaye wahan meete nahi aasata hain Manipur happened in the first week of May Tab hum sab ki nigaaye karnataka ke chunao par thi. Sabhi ki. And legitimately so, bahut bada chunao tha sab bade bade neta tha. Neta bhi wohin tha Aap jaaniye jo aaj neta bade baate karthe sab karnataka mein tha jab Manipur ko 3 aur 4 mai ko jab wahan hinsa hui Lekin sawaal ye urta hain. Did it require a viral video 2 months later for us to wake up to the reality of Manipur Tab tak koi bahut kam log us par debate kar rahe tha. Mai ke tisre hafte mein 2 bar us topic par debate ki Tab ek dost phone karta aur keta hain. Yaar ye jo aap dikhane ye vaakai hua hain. How come it is not in the media so far? The fact was that we had not woken up to the reality of Manipur till it required a viral video for us to do it. When a Manipur MLA is beaten up, Manipur MLA beaten up and is virtually in a vegetative state in the national capital. Did it require that for us to wake up to the horrors of Manipur? It was almost as if for some news channels Manipur is not a part of India. Yaar noida mein agar drain pipe mein kuch ho jaye to hum log usko breaking news karthe Manipur mein 150 log margain aur aap ka hi atma nahi jakti hain. Ye vaakai is desh ki sachchai hain. Aur mai Hindi mein kaira hui koi mai Hindi channels ko khas kar ki is par zor de raha hui. Kyuki aapki reach aapki pahoj bahad bade hai. Lekin agar aapki niga hain keval Hindi bhaashik rajyotak simit rahegi to aap national channel nahi hain. Aap apne aapko kahiya ki aap hindi heartland ke channel hain. Manipur is desh ka hissa hain. Aur aapki jawap de hi hain ki aap Manipur ko night after night cover karte. Jis tarase aap agar noida yaa kisi aur jaga aap issi taraki ghatna hoti. Usse aapko zyada karna chahiye tha. And that is where as I said the crisis of conscience comes. What does your conscience tell you? Does your conscience tell you that you do not want to cover news that you think will not get you TRP. The TRP system is broken. You should ignore it now. That's actually an opportunity. A system broken does not need you to worry about that system anymore. You just need to worry about these three C's, commerce content but most importantly your conscience. As I said in conclusion TV as a medium is not dead. TV journalism is an ICU because of our own failures. It is an incredibly powerful medium even today. Uski taakat bahut hain. Hamari zimmidari hain. Us taakat ko sooj bhooch se isthimal kare. Taaki hain kahi na kahi kahaise hain. Haan patrakar bane. Kyuki haan difference karna chaate hain. Haan kahi na kahi badlaav karna chaate hain. We wanted to build a better India. Aik bahetar Bharat banana chaate hain. That's why we became journalists. Agar hum bo kar pahain toh I think TV news journalism will not be dead. Thank you very much. Have a very good day. Thank you so much sir. May I please request Sunil Kumar president exchange for media group to join us on stage and present a token of love and appreciation to sir please. For him and also for Mr. Kumar.