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Mad Men - Lucky Strike 'Toasted'

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Published on Sep 13, 2011

Don Draper gets to the core of advertising and marketing. It's about making you happy and validating the choices that you make.

This clip is Copyright Lionsgate and is used here for educational purposes to demonstrate that, while advertising must always be true, it must also highlight the features and benefits of the product being advertised - even if those features and benefits are not entirely unique.

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