 I ought to go back a little bit and explain where the name Golden Rice came from. Ingo first presented these results at a meeting, it was actually the last meeting of the Rockefeller Foundation Rice Biotechnology Network held in Phuket. And it was one of several important scientific breakthroughs that were presented at that meeting. Following the meeting, Bob heard John O'Toole and I stayed on in Bangkok. John was based in Bangkok and we needed to spend a couple of days figuring out the next phases of the work that he was going to be doing from that office. Anyways, we wound up having dinner one evening with a friend of John's who's Mr. Michai. Mr. Michai in Thailand is the head of a big NGO and is famous for disseminating condoms throughout Thailand that contributed significantly to the population stabilization programs in Thailand. But he distributed those condoms in very innovative ways. He had colored condoms, he gave away condoms if you bought 10 liters of gasoline at a local gas station and the like. He made it acceptable to be seen buying condoms and almost made it a treat. And so we were having dinner with him and we're just telling him of some of the exciting results that had occurred at the meeting in Phuket and said to him, you know, one of these is this new development of yellow endosperm rice. And this rice produces beta-carotene in the endosperm and he immediately recognized the importance of this because he had been heading an NGO that had been dealing with vitamin A deficiency problems. And I can remember him saying, you know, you're Aggies. So he said, you don't understand marketing. You don't call this yellow endosperm rice, you call this golden rice. And he said, you've got to have a marketing campaign behind this. You've got to make it a treat to eat golden rice. It's got to be better than white rice. So we listened very intently, took his ideas. I can remember going back and telling Ingo, we've got to start calling this golden rice. And Ingo caught on immediately. And that's how the name golden rice originated.