 I'm trying to promote an album and I have an advertisement behind it and I already have singles that are out that are doing well organically on platforms like Spotify. Would it make sense for me to push like all of my ads on the show, I don't know is it that it was great for the whole album? The bill is just a crazy noise. I couldn't hear you for a second. He said, does it make sense for you to what? Does it make sense for me to push singles that are already organically doing well or should I try to push the whole album with the budget that I have? I mean, I always lean towards push the songs that are already doing well. Honestly, like you want to get the most out of your songs. That's where artists who have less resources hurt themselves by continuing to put something out because it is new. Because what does that mean? All right, it doesn't mean anything. All that matters is if it's new to the consumer. You can't judge stuff based on when you're in marketing. You can't judge stuff based on what you think is all about the customer's perception. You said it's smarter to to have something you have already out as momentum. You give it more instead of having to make something new and then put it out because it's better to see it in the eyes of other people listening. Exactly, man. I mean, at the end of the day, man, you have to give feedback and there's nothing going to be never going to be anything greater than feedback. There's artists, artists will tell you like I thought this song was the one and it just didn't do what I thought I was going to do. And then they'll tell you that I didn't think nothing about this song. And then you took off. I got I got videos on YouTube like that. It's like, man, I'm going to have to put this video out. But I got to go ahead and put it out, whatever I got to move on. And then some of the song be like, oh, man, it's your best video ever. I'm like, yeah, that video. But like and it might take off. You can only judge for so much your bias because you're on the inside. All right, it doesn't get closer than you yourself. So you got to put stuff out and see how it's interacting in the public. And those are the things that you just want to double down and get behind. But that's after you put your music up. I mean, after you get out of your creative process, I don't think artists need to necessarily get so scientific where I'm only going to do was making these numbers and now I got to follow this complete process where I got to create this type of song. This type of song is like, no, create the type of music you want to. And then put it out and then see the feedback and then, like, you know, you're out of your creative process. Now, now you're like, OK, I'm going to read how people react. And I'm going to double down where they react. Yeah, how long, how long would you say there's a good period of time to push them in like six months, four months? You said to push a mixtape. Yeah. I wouldn't think about pushing a mixtape. I would think about pushing singles. It's the same. That doesn't change just because you probably don't have the budget. All right. Well, we're talking about the excess of 100 something K. I mean, like people are putting 100 K behind scenes. You get I'm saying. So to try to spread to K over a whole mixtape is not going to give you the best bang for your buck. But if you can push a single for six months, that would be nice and stretch it, get the most out of it. Now, if you're like, yo, I'm pushing this thing and it looks like this ain't the one, then now you make that judgment, pull out and then do the same thing with another song.