 Welcome back to theCUBE's coverage here, live at Reinvent 2022. We're here at the executive summit, upstairs with the Accenture set, three sets broadcasting live, four days with theCUBE. I'm John Furrier, host of Two Great Guests, CUBE alumni's back. Tanuja Randhari, Managing Director, Amazon Web Service for Europe, Middle East and Africa, known as EMEA. Welcome back to theCUBE. Great to see you. And Carter Naran, who's the Accenture first cloud lead. Great to see you. Back again. Thanks for coming back on. All right, so business transformation is all about digital transformation taken to its conclusion. When companies transform, they are now a digital business, technologies powering, value proposition, data security, all in the keynotes, higher level services, industry specific solution. The dynamics of the industry are changing radically in front of our eyes for the better. Karthik, what's your position on this? As Accenture looks at this, we've covered all your successes during the pandemic with AWS. What do you guys see out there now as this next layer of power dynamics in the industry take place? I think cloud is getting interesting and I think there's a general trend towards specialization that's happening in the world of cloud. And cloud is also moving from a general purpose technology backbone to providing specific industry capabilities for every customer within various industries. But the industry cloud is not a new term. It has been used in the past and it's been used in the past in various degrees, whether that's building horizontal solutions, certain specialized SaaS software, or providing capabilities that are horizontal for certain industries. But we see that evolution of industry cloud a little differently and a lot more dynamic, which is we see this as a marketplace where ecosystem of capabilities are going to come together to interact with a common data platform, data backbone, data model with workflows that will come together and integrate all of this stuff and help clients reinvent their industry with newer capabilities, but at the same time use the power of democratized innovation that's already there within that industry. So that's the kind of change we're seeing where customers in their strategy are going to implement industry cloud as one of the tenants as they go through their strategy. Yeah, and I see in my notes fit for purposes of buzzword. People are talking about right size in the cloud and then just building on that. And what's interesting, Thunja, I want to get your thoughts because in the US we're one country, so yeah, integrating is kind of within services. You have purview over countries and these regions as global impact. This is now a global environment, so it's not just the US, North America, it's Latin America, it's EMEA, all your, this is another variable in the cross-connecting of these fit for purpose. What's your view of these industry-specific solutions? Yeah, no, and thanks, Carti, because I'm 100% aligned. I mean, you know this better than me, John, but 90% of workloads have not yet moved to the cloud. And the only way that we think that's going to happen is by bringing together business and IT. So what does that mean? It means starting with business use cases, whether that's digital banking or smart connected factories, or frankly, if it's predictive maintenance or connected beds, but how do we take those use cases, leverage them to really drive outcomes with the technology behind them? I think that's the key unlock that we have to get to. And very specifically, and Adam talked about this a lot today, but data, data is the single unifier for all of business and IT coming together to drive value, right? However, the issue is there's a ton of it, right? In fact, fun fact, if you put all the data that's going to be created over the next five years, which is more than the last 30 years, on a one terabyte little floppy disk drive, remember those? Well, that's going to be 15 round trips to the moon and back, that's how much data it is. So our perspective is you got a unified single data lake, you got a modernized with AI and ML, and then you're going to have to drive innovation on that. Now I'll give you one tiny example, if I may, which I love. Ryanair, big airline, 150 million passengers. They are also the largest supplier of ham and cheese sandwiches in the air. And catering at that scale is really difficult, right? If you have too much, food wastage, sustainability issues, too little, customers are really unhappy. So we work with them leveraging AWS cloud and AI ML to build a Panini predictor. And in essence, it's taking the data they've got, data we've got, and actually giving them the opportunity to have just the right number of Paninis. I love the lock and the key is data to unlock the value. We heard that in the keynote. Karthik, you guys have been working together at AWS and a lot of successes. We've covered some of those on theCUBE. As you look at these industry solutions, they're not the obvious big problems. They're like businesses. Could be the pizza shop. It could be the dentist office. It could be any business, any industry specific carries over. What is the key to unlock that? Is it the data? Is it the solution? What's that key? I think the easier answer is all of the above. But like Tanuja said, it all starts by bringing the data together. And this is a funny thing. It's not creating new data. This data is there within enterprises. Our clients have this data. The industries have the data. But for ages, these data has been trapped in functional silos. And organizations have been doing analytics within those functions. It's about bringing the data together. Whether that's a single data warehouse or a data mesh, those are architectural considerations. But it's about bringing cross-functional data together as step one. Step two is about utilizing the power of cloud for democratized innovation. It's no longer about one company trying to reinvent or create a new wheel within their enterprise. It's about looking around through the power of cloud marketplace to see if there's a solution that's already existing, can we use that? Or if I've created something within my company, can I use that as a service for others to use? So the number one thing is using the power of democratized innovation. Second thing is how do you standardize and digitize functions that does not need to be reinvented every single time? So that your organization can do it or you could use that or take that from elsewhere. And the third element is using the power of the platform economy or platforms to come to find new avenues of revenue, opportunity, customer engagement, and experiences. So these are all the things that differentiates organization, but all of this is underpinned by a unified data model that helps, you know, use all the queries in there. Tanuja, you have mentioned earlier that not everyone has their journey to the cloud, looks the same. And certainly in the U.S. and EMEA, you have different countries and different areas. Their journeys are different. Some want speeds and feeds, some will roll their own. I mean, Databricks CEO and I interviewed him that last week, they started Databricks on a credit card, swiped it, and they didn't want any support. Amazon is knocking on their door saying, you want support? No, we got it covered. Actually, they're from Berkeley and they're nerds and they're cool, they can roll their own, but not everyone can. And so you have a mix of customer profiles. How do you view that? And what's your strategy? How do you get them over productive, seeing that business value? What's that transformation look like? Yeah, John, you're absolutely right. So you've got those who are born in cloud. They're very savvy, they know exactly what they need. However, what I do find increasingly, even with these digital native customers, is they're also starting to talk business use cases. So they're talking about, okay, how do I take my platform and build a whole bunch of new services on top of that platform? So we still have to work with them on this business use case dimension for the next curve of growth that they want to drive. Currently, with the global macroeconomic factors, obviously they're also very concerned about profitability and cost. So that's one model. In the enterprise space, you have differences. You have the sort of very, very, very savvy enterprises, who know exactly what they're looking for. But for them then, it's about, how do I lean into sustainability? In fact, we did a survey and 77% of the users that we surveyed said that they could accelerate their sustainability goals by using cloud. So in many cases, they haven't cracked that and we can help them do that. So it's really about horses for courses there. And then with some other companies, they've done a lot of the basic infrastructure modernization. However, what they haven't been able to yet do is figure out how they're going to actually become a tech company. So I keep getting asked, can I become a tech company? How do I do that? And then finally, there are companies which don't have the skills. So if I go to the SMB segment, they don't always have the skills or the resources. And there, using scalable platforms like AWS Marketplace, allows them to get access to solutions without having to have all the capabilities. So really is. This is where the partner network really kind of comes in. Absolutely. Huge value. Having that channel of solution providers, I use that term specifically because you're providing the solution for those folks. And then the folks, the enterprise, we had a quote on the analyst segment earlier on RQ, spend more, save more. That's the cloud equations because you're going to get it on sustainability. You're going to save on cost recovery for revenue, time to revenue. So the cloud is the answer for a lot of enterprises out of the recession. Absolutely. And in fact, we need to lean in now. You heard Adam say this, right? I mean, the cost savings potential alone from on-prem to cloud is between 40% and 60%. Just that. But I don't think that's it, John. The bell time that he said is, rain in some right size, but then also do more. He didn't say that, but analysts are generally saying, if you spend right on the cloud, you'll save more. That's the general thesis. You agree with that? I absolutely think so. And by the way, usage is, people use it differently as they get smarter. We're constantly working with our customers, by the way, to continuously cost optimize. So you heard about our Graviton3 instances, for example. We're using that to constantly optimize, but at the same time, one of the workloads that you haven't yet brought over to the cloud. And so supply chain is a great idea. Our health cloud initiative. So we worked with Accenture, on the Accenture Health Insights platform, which runs on AWS as an example, or the Goldman Sachs one last year, if you remember. I do. The financial cloud. So those are some of the things that I think make it easier for people to consume cloud and reimagine their businesses. It's funny, I was talking with Adam, and we had a little debate about what an ISV is. And I talked to the CEO of Mongo. They don't see themselves on the ISV. As they grow up on cloud, they become platforms. They have their own ISVs, and Databricks, and Snowflake, and others are developing that dynamic, but there's still ISVs out there. So there's a dynamic of growth going on, and the need for partners, and our belief is that the ecosystem is going to start doubling in size, we believe, because of the demand for purpose built, or out of the box, I hate to use that word out of the box, but turnkey solutions, that you can buy another one if it breaks, but use the building blocks if you want to build the foundation, that's more durable, more customizable. Do that if you can. Well, we've got a phenomenal, shall we talk about this? Yeah, go get it. So we've built a five-year vision together, Accenture and us, which is called Velocity. And you'll be much, much better in describing it, but I'll give you the simple version of Velocity, which is taking AWS-powered industry solutions and bringing it to market faster, more repeatable, and at lower cost. And so think about vertical solutions sitting on a horizontal accelerator platform able to be deployed, making transformation less complex. Karthik, weigh in on this, because I've talked to you about this before, we've said years ago, the horizontal scalability of the cloud's a beautiful thing, but vertical is where the ML works great too. Now you got ML in all aspects of it. Horizontal vertical is here now. Yeah, yeah, absolutely. Again, the power of this kind of platform that we are launching, by the way, we're launching tomorrow, we are very excited about it. It's... What are you launching tomorrow? Hold on, I got news out there. What's launching? We are going to launch a giant platform which will help clients accelerate the journey to industry cloud. So that's going to happen tomorrow. So what this platform would provide is that this is going to provide the horizontal capabilities that will help clients bootstrap their launch into cloud. And once they get into cloud, they would be able to build industry solutions on this. The way I imagine this is create the chassis that you need for your industry and then add the cartridges, industry cartridges, which are going to be solutions that are going to be built on top of it. And we're going to do this across various industries, starting from healthcare life sciences, to energy, to public services, and so on. You're going to create a channel machine, channel creation machine. You're going to allow people to build their own solutions on top of that platform. And that's launching tomorrow. I'll make sure we get the news on that. Exactly. And, sorry, just... And we genuinely believe the power of industry cloud, if you think about it in the past, to create a solution, one had to be an ISV to create a solution. What cloud is providing for industry today in the concept of industry cloud is, industry companies are creating industry solutions. The best example is, along with AWS and Accenture, EcoPetrol, which is a leader in the energy industry, has created a platform called Water Intelligence and Management Platform. And through this platform, they are going attacking the audacious goal of water sustainability, which is going to be a huge problem for humanity that everybody needs to solve. As part of this platform, the goal is to reduce, you know, fresh water usage by 66% or zero, you know, impact to, you know, ground water is going to be the goal or ambition of EcoPetrol. So all of this is possible because industry players want to jump to the bandwagon because they have all the toolkit of the cloud that's available with which they could build a software platform with which they can power their entire industry. And make money on, have a good business. You guys are doing great. Final word, partnership, where's it go next? You're doing great. Put a plug in for the Accenture AWS partnership. Well, I mean, we have a phenomenal relationship and partnership, which is amazing. We really believe in the power of three, which is the GSI, the ISV and us together. And I have to go back to the thing I keep focused on. 90% of workloads, not in cloud. I think together, we can enable those companies to come into the cloud, very importantly, start to innovate, launch new products and refuel the economy. So I think very, very optimistic. We'll have to check on that number. You got to check on that number. 90 seems a little bit of, maybe that sounds, maybe that, I'd be surprised. Maybe a little bit lower than that. Maybe we'll see. We got to start turning it. It's still a lot. It's still a lot. A lot more, still early days. Thanks so much for the conversation. Thank you. We'll see you again. Tanuja, thanks for your time. Congratulations on your success. Okay, this is theCUBE up here in the executive summit. You're watching theCUBE. The leader in high tech coverage. We'll be right back more with more coverage here on the Accenture set after this short break.