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Presenting The Little Mermaid live on Danish national TV! (June 2016)

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Published on Jul 6, 2016

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Monday, June 20th 2016.
Our CEO, Mark Folkenberg presented The Little Mermaid - A Magical Augmented Reality Book live on TV in Goodmorning, Denmark! (TV2) and explained how this edition of the original fairy tale by Hans Christian Andersen works in combination with the latest Augmented Reality technology. By using the accompanying app, children of all ages can now explore the playful childhood dreams that used to be reserved for the imagination, as scenes from the classic fairy tale and the beautiful illustrations come to life, directly in front of you on top of the pages. In this way, your device becomes a window into the universe of the book.

In the program, Nina Christensen, expert in Children's Literature and Associate Professor at Aarhus University states: "It is truly in the spirit of Hans Christian Andersen to explore new forms of the narrative. He took the fairy tales from his own childhood and captured them in the written form. But it was a written form within all kinds of media. To me, it's seems a natural development because he himself worked in-between several media."

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Mandag d. 20. juni 2016.
Mark Folkenberg fra Books & Magic tog et smut forbi Go' Morgen Danmark på TV2 for at fremvise Den Lille Havfrue - en magisk Augmented Reality bog, som udkommer d. 21. juni 2016. Her forklarede han bl.a., hvordan H. C. Andersens oprindelige tekst og universelle historie med Augmented Reality bliver tilgængelig for alle. Læseren drages ind i en magisk verden, hvor man kan gå på opdagelse, udforske og interagere med det litterære univers: læse, lege og lære!

I indslaget udtaler Nina Christensen, lektor og leder af Center for Børnelitteratur på Aarhus Universitet, sig desuden om kombinationen af bog og digitale tablets: "Det er i høj grad i H. C. Andersens ånd at prøve nye fortælleformer af. Han tog de eventyr han selv havde fået fortalt og gav dem skriftlig form - men det vel at mærke en skriftlig form inden for mange forskellige medier. Jeg ser det derfor som en naturlig udvikling, fordi han selv bevægede sig inden for mange forskellige medier."

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