 Now my message to the creative industries is that the data quality, identifying works, identifying writers, identifying composers was probably adequate for the analog world. It is not adequate for the digital world. The data has to be much better for the huge volumes of traffic on the internet. We're in the business of making copyright licensing. The reuse of copyright works faster, simpler and easier. And we're using technology to do that. And the great advantage of technology is it reduces the transaction costs, it reduces the friction.