 We'll talk about that, so you're a QLogic customer, obviously you just mentioned that, so let's talk a little bit about FCOE. Wikibon, Stu, was estimated that there's $25 billion in assets built up, installed in Fiber Channel. No CIO in his or her right mind is going to rip and replace that. Correct, yep, absolutely. So what does FCOE bring to the table that addresses that? So you're Bob, sorry. That's what I mean? Bob, go ahead. So certainly for FCOE, point of view, there's a transition, right? So lots of customers who have a very dedicated Fiber Channel networking components, and then now as they look at widening the pipes, going from one gigabit to 10 gigabit, there's a lot more things that they could be doing on that new pipe, that ethernet pipe. So they're transitioning and trying to minimize their cost and doing that across the FCOE kind of capabilities and getting the benefit of both the old technology, migrating to new technology, and getting now simplification from a networking point of view, number of cables coming out the back, also the management point of views, the switching aspects and whatnot. So that kind of minimizes all those components. And it makes it a lot easier for customers to deploy, because actually the time to deploy is one of the biggest concerns. Right, so if I can hop in here. So when I've spent a lot of time working on Fiber Channel over ethernet and Convergence, if I turn the clock back three years ago, it was really companies like IBM, HP, and when they were talking about how to build their next generation of infrastructure, virtualization wasn't as big of a piece there. It was the power cooling and density that they were doing. And starting to think about what does it mean when we're going to have thousands of virtual machines in a single rack? So starting to plan for that, and they needed to understand that if I can't move to that single network, I can't fit it. It's just the power constraints and the architectural issues that they just were going to be limited. So Convergence started really on the supplier side. And really that driver from companies, IBM who's leader in the blade server space and driving that compute in there. And if you fast forward to today, customers really are virtualizing a lot more. They're taking advantage of this. And therefore from an efficiency standpoint, customers are understanding the Convergence work, the vendors that can deploy, the multi-protocol chips, such as you've got the Converged Network Adapter from Q-Logic who tends to deliver fast to the marketplace, are going to be able to lead. So let's talk a little bit about that. How are you using the, it's Q-Logic CNAs. How are your customers using those? So a lot of times they'll deploy, like for instance on a blade center chassis, they'll deploy all the new blades and they may have older chassis that have the older technologies and they'll migrate the workloads, move them and do the motion either dynamically or statically and then migrate them into the new platform. So that new investment stream, they really look at trying to simplify things so they'll be purchasing nothing, the old style of adapters and now go more towards the CNA capabilities and be able to share that pipe and reduce all those costs for them to simplify. So where do you see that going? Is that going to extend? So that's at the server level today. Is that going to extend to the top of the rack switch and then eventually, you know, deep into the network? Oh, absolutely. It's going to go across the entire network. I mean, it starts at the server component. It'll go all the way up through the entire top of rack. How long you think that'll take? Is that a two-year transition, 10-year? You know, it's all about the adoption of like 10 gig right now. I mean, it's going to take some time. It's not a two-year adventure. It's probably more of like a five-year adventure at that point in time. Now, do you sole-source the QLogic CNAs? No, we actually have a number of different CNAs in our market and portfolio. We do have choice. We work with the other vendors like Emulex and whatnot, but you know, customers are the ones that dictate exactly to us what we should be providing. How do you determine or how do the customers determine what goes where? Do they not even have visibility on that decision? It's really, you know, it's what they're comfortable with, what vendor they've been working with over time. If they're working with QLogic on the fiber channel component side, they may gravitate to QLogic also on the CNA side. It's really all about the trust factor. Yeah, so what do you see as the important factors there from the standpoint of that infrastructure? What's really, where should the vendor community, particularly QLogic and Emulex and Brocade be focused? Where do you want to see them focused as a customer of theirs? We really, you know, look at the customer needs and from a cost point and also about a performance also. So having a wide diverse portfolio of being able to supply customers who have, you know, maybe more of a cost issue and then likewise also a performance issue and have a larger portfolio of adapters that kind of marry between their different needs from all the cost aspects all the way up to performance. Excellent. Okay, Stu, any other questions for Bob or? No. No, you good? It's beautiful day to day though. How about, let's talk a little bit about virtualization a little bit more and where you see that heading and the kind of pressures that it's going to put on that infrastructure. So a lot of customers right now, I was talking with one of the analysts, they always talk about the phases of adoption like, you know, virtualization 1.0, 2.0 and 3.0. And so from a 2.0 perspective, it's all about trying to simplify things and get started, get more automation. But more importantly also they're looking at the workload, how efficient those machines are running, those VMs, when they land on that server, is it the most efficient platform to run that workload? So from a virtualization perspective, they're looking at, you know, not just only virtualizing smaller workloads, but more importantly, the large enterprise class applications also. So like SAP deployments, you know, SAP there's like three different tiers, the backend tier, the mid-tier and also the front-end tier. And we can see a lot of customers saying, hey, it worked great on those, all of our file and print servers or DNS servers. We want to now propagate that and get the ease of use we've seen in virtualization across our entire infrastructure. And be able to have HA capabilities, DRS, things that all those add-ons that VMware associates from a virtualization point of view gives them benefits. So they really want to start seeing and have that adopted across the entire spectrum of their offerings. So from a data center point of view, I think you're going to see a lot more customers virtualizing enterprise class applications that are going to put more demand on the processor. It's going to have more demands from a memory perspective. I mean, IBM when they brought out our brand new design, it was all about having more memory and more memory bandwidth on those systems all because of the fact that virtualization is a huge driver from a performance standpoint. So final question for me was what advice would you give to customers that are looking to prepare for convergence? I'm afraid of convergence in FCOE. What advice would you give them? Certainly understand the pressure points in their infrastructure. Understand that, you know, not all workloads behave the same way. Understand exactly how they're going to roll out virtualization. Understand the type of workloads they have. Understand that, you know, not everything should just go one pipe because you could chew up that pipe and now have no bandwidth whatsoever and have bottlenecks. You know, I had one customer was talking to me yesterday. They said, well, we actually implemented VDI on top of our production environments. I said, oh, that's a pretty bad idea because you have two different demands and now having it going across one pipe it simplified them, but it caused lots of performance issues in their network. That was one of the biggest concerns. Understand your workloads. Excellent. We're here with Bob Zuber at VMworld Live, Silicon Angles Continuous Coverage, talking about convergence, that little piece of technology called CNAs. Talking about Q-Logic as a supplier and some others, but that little piece of IP that's so important. Absolutely. Supporting the network is really interesting and I appreciate you coming on. Great, thank you very much. Thank you. Thanks, too. Thank you, Bob. Yeah, the next up is the CIO Roundtable. We got a great discussion and we'll be back. Silicon Angle.