 Hi, welcome back everybody. Jeff Frick here with theCUBE. We're at the Chief Data Science USA Conference in downtown San Francisco, and are really excited to have Chul Lee, the head of data engineering and data science from Under Armour joining us. Welcome Chul. Thank you. So you had a very interesting panel a little bit earlier today, and the thing that intrigued me is that it's a lot of data science this year. You're talking about data science and numbers and statistics, but you said you really got to be a sales guy, and it's a very important role to sell the role of data science to engage the business users and to really help them understand what you're doing at the right level. Did you think that when you kind of started on this career trajectory? No, I never thought about that, but I learned through many experiences and then many years of failing, I kind of learned that, oh, like there was some kind of aha moment, and okay, now I have to start communicating and then be a salesperson. Right, and also as described too, it's almost kind of like the unpeeling of the onion because you need to do, if somebody has something they want you to do, you have no idea whether it's achievable, whether the data is in the right format where you even have the data. So they want a fast answer that's maybe not available so what you need to do is kind of unpack that problem and bits and steps, give them a little bit, explore, give them steps, explore. Yep, totally. Yeah, and how much do you expose, how much of the black box can you expose between kind of what's the data, how we modeled it, you've got all these sophisticated models, but at the end of the day, you have to be able to explain it in relatively straightforward language. Right, I think that's again where your communication skills like need to play the role, right? Because I mean, that's my whole point, right? Like we as a data scientist, we tend to think that we have to really unpack this black box and then try to explain everything that we're doing to everyone, but I don't believe so, right? So all you have to do is, yeah, it's a black box, right? That's fine, but you have to unpack that a little bit, right? A little bit enough to explain to people what you're doing and then to make sure that people are online with what you're doing and then people are supportive of what you're doing and that's more than enough, right? Right. But data scientists, we have this kind of, you know, pressure to talk more about like, you know, science aspect of it and how I did it and how great, you know, data science was. So we have to overcome that kind of, you know, pressure. And really focus on the value that you're trying to deliver to your customers. Correct. So very cool. So the other thing I learned, I didn't know about under armor connected fitness. So you guys have a big software kind of arm, services arm built around in the Mondo, my fitness pal and my fitness. So it's also a little bit about kind of that because it's very different than making cleats and t-shirts and things that probably most people are more familiar with under armor. Yeah, it's slightly different, but if you actually start thinking about it, it's actually the end of the day is pretty much the same, like shoes and shirts, right? But the way that we actually start thinking about shoes and shirts is that, okay, you need to have end to an experience, right? Around like, you know, shoes and shirts because, okay, so you have shoes and shirts, right? And then obviously this shoes and shirts are becoming more intelligent and therefore they start producing more data, right? And then there is start to be more interactive, right? And then, okay, fine. And now you need to start having some world devices for that, right? And then you need to have some kind of software layer which can interconnect all these devices and shirts and shoes, right? So from us, it's really natural progression as a company, right? And then in that way we think that we can be really like forefront of this kind of next revolution. Right, so I know you have short on time, you gotta go do another panel, they're working you hard here at the show. Surprises that have come out over the last couple of days that you didn't expect. I met a lot of interesting people, right? And I was actually very surprised to hear from different people that pretty much we as a community we are going through the same pain points, right? And then we also like, you know, there are a lot of exciting stuff as a community, right? Because data is everywhere, right? Like in every sector and every industry that you never thought about, right? That's really exciting. And then therefore like it seems like we'll be driving for next, you know, decades. So that's pretty exciting. Exciting times. All right, well truly from Under Armour, thanks for stopping by. All right. All right, I'm Jeff Frick, you're watching theCUBE. Thanks for watching. Okay, thank you.