 Where by most of the youths are joining out the digital space? I mean traditional media in itself is going to die in so many years and everything now is digital facing so that you have your social media, you have your streaming services, you have video on demand and I think this young guys are more vast than anybody else to adapt technology as quickly as they can innovate, adapt early, adapt early, adapt early and go digital entirely and you can see all the different styles that the internet is making I mean look at SBM buzz, you guys exist purely on the internet and you're leading the digital revolution So yeah amazing stuff Thank you so much Filmmaker, entrepreneur, a father figure in the industry Mama Vipiyujin Salama, how are you man? I'm doing good So maybe you can tell us what is happening today So we are at USIU media day I think it's a group of different media students from different universities I think USIU is here, St Paul's University is here KCA, I've had a bunch of a few other and the idea is to have journalism and media students interact with practitioners from the industry So yeah, it's a fun day So what is the feeling to represent the youth? I mean it was nice, it was nice it was nice to listen to some of the questions that some of the students had which were very intriguing or very well thought out and it was a good opportunity to also be able to give them insights into the industry that they're coming into and also just speak to them with some truth about how long it might take So it was intriguing Do you think you're in the right era of digital era whereby most of the youths are joining out the digital space? I mean traditional media in itself is going to die in so many years and everything now is digital facing so that you have your social media, you have your streaming services you have video on demand and I think this young guys are more vast than anybody else to adapt technology as quickly as they can innovate, adapt early, adapt early, adapt early and go digital entirely So I think you can see all the different stars that the internet is making I mean look at SBM Buzz, you guys exist purely on the internet and you're leading the digital revolution So yeah amazing stuff Thank you so much Maybe we talk about, recently I saw you with the fifth president William Samoyuto, you guys presented a nice speech and you said if government can allow maybe the increase of the local content the percentage of the local content Yes so I got a chance to speak with the president at the AGM for the Kenya National Chamber of Commerce One of the things, there's a bunch of things of course that I wanted to ask for but one of the major things that government can help our industry to do is to spark growth by demanding that local media houses play more content more local content because what that does is it allows you to hire more people to produce more content and the more you do it the better you become at it Do you feel like government agencies need to need to recognize you as a film maker because they have government campaigns coming out through film you can be able to address those key areas I don't think they need to recognize me particularly but the creative sector, I think there's already a lot of goodwill from government there's measures they're doing, I hear there's going to be a film fund I hear there's going to be things like the visa free travel to South Africa we get a lot of knowledge transfer between our countries so I don't think it's me that I need to recognize but I hope that the government does put the creative economy as one of the major pillars of the economy Alright maybe Jamalize, what's the plan for the youth? Oh for me? I'm still with government officials I don't speak for the government but I think they're sharing a lot of goodwill It's a new day, a lot of those guys are young we have a lot of young leaders from government to ministers so my hope is we're going to keep lobbying them to do more for the sectors that we belong to and I hope that they'll oblige us Alright thank you so much for that My name is Esther Massa I'm the digital creative lead at Radio Africa My name is Neville I work at Trace Eastern Africa Radio personality I have the personalities in 254 No worries It's a media day at USIU maybe because Shabada has the experience the idea behind the inspiration behind this Well I had a good experience I'm a USIU alumni so I really enjoyed being here seeing my lecturers and also impacting guys who are going to be taking over media once they graduate we are out And it's also a good experience the fact that we get to impart our knowledge because we didn't lie to guys we gave them the real we didn't lie to guys put in their work to make sure alumni who are in media because this is a new era How do you feel to come back in an era whereby you are in the field you have the best experience giving back a talk to the students Well I feel pumped because when we started out we started with traditional media now we are coming back with digital we can reinvent ourselves like an old presenter you reinvent yourself anytime so it's good to be alive True as she said it's good to be alive new opportunities like podcasting the visual space, YouTube so many good lucrative opportunities that still needs us to continue putting in the grind so good things happening in the digital space Do you feel like most of the youths are missing out on the digital space do someone need to come basically to school to graduate No I don't think so as long as you have your phone you have access to the internet you can be a content creator because you have 24 hours people watching your content it's the best time to create it's the best time to be a digital content creator even at school just continue working also on your audience amassing your audience so that when you're up there it's easy for those guys to cut you those checks when you already have your good audience everywhere, you know that community that you have so build your community maybe just to summarize the original two question one we looking forward for our government to implement a digital monetization whereby we'll be able to monetize on Facebook TikTok and other media platforms and then maybe talk to a young student who wants to join journalism today who wants to join journalism why haven't they joined join, this is the time to join and it's a good space to be in because like any other profession you have to really go to school I'm not saying don't go to school but if you don't have access to going to school you have access to YouTube you have access to media personalities who can mentor you like journalism is the best time for anybody because even if you don't have access to school you can still make an impact ya true, as she said start now, don't let anything hinder you the little that you have you can get to further place than you are right now so start now, let nothing hinder you in regards to monetization in regards to monetization I feel like as much as you're saying there's YouTube and all that stuff the fact that brands are willing to put in money to work with content creators shows you that there is money at the end of the day I feel like most of the time when you're going into digital as much as you're going in with passion think of it as a business just like any other job think of it as a business it will definitely make you money back work on your audience as we said we can reach out to the many different avenues like even as a podcaster we have even corporates now coming on and advertising and doing all those things so build your platform in a way where it's friendly to a few corporates and make it in a holistic kind of way where other people as you're waiting for YouTube or Spotify to cut you that check you already have your corporates you already have your people who are willing to put in money into the brand so you can work on your brand as you move forward and corporates will come, don't even worry about it thank you hi my name is Nimrath Kaur I am a radio presenter at Kisafem and Easterfem also social media marketer and I was part of USI radio as well so proud alumni over here and at the moment we are here at USIU for their media day and so far it's been a great opportunity to learn and to share ideas and to connect and it's always great to be back to Foma University it's a great initiative for students and also so far my journey is still got a long way to go my channel is nimrath.c that's N-I-M-R-A-T you can search me on Instagram and TikTok and yeah, people say I'm mildly funny, I have a lot of satire and I'm just here to entertain and I'd like you to follow me with this journey and let's just grow together basically we can share with us what was happening today in the media day so during the media day right now we're just talking about the different challenges and especially how digital media has changed the media industry and how we can make sure both the traditional and digital media work in synchrony and just to see the future of the students how it's going to be is it fully digital and what we can do to capitalize especially on digital journalism okay, indigastu digital journalism because most of the students maybe are coming on board as digital journalists most of them are just practitioners others went to school maybe they are full trained journalists maybe they will make it clear for someone who wants to practice who wants to join digital media you just need a phone and confidence and authenticity and whatever you need to portray out there don't be shy, things are easy now I'm not saying you don't longer need to go to school go to school, get the basis but if at all you can go to school for some reason and you still feel like you need to say something, just pick up your phone and say it indigastu digital monetization well it's not so the digital monetization especially africa is not really great and that's what we are fighting for because abroad a lot of people are paid quite a bit of money now here in Kenya we still earn money on digital through advertisements, through sponsorships and through influencerships if you're talking about the apps itself it doesn't pay african creators enough in fact, something interesting I found out african content is not pushed out in the world as much as western content is so that also reduces our chance of monetization but ideally now the best way to monetize on digital platforms is get yourself sponsorships and the good thing is a lot of advertising agencies are now moving to digital sponsorships so hey, you're on a win regardless